Is It Time to Intensify Your Digital Marketing?
Your company has been doing some digital marketing for a while, perhaps you even hired someone from the outside to handle it for you, and you feel like things
Small Business
Facebook for Small Business: 23 Expert Tips
Tried and true marketing strategies for small business owners who want to build a Facebook following, generate new leads, and turn social followers into paying
The Mousetrap The World Has Been Waiting For
Conceptually, the theories of persona-building, positioning, and messaging are easy to understand. However, sometimes it’s helpful for a marketing team to
The Power of E-mail
If you think e-mail is just for keeping in touch with friends, or forwarding pictures and funny stories, think again. Email is probably the biggest
Marketing Tips
With more than a decade of experience in marketing, ranking from pay-per-click to direct mail, I’ve seen a lot of failures and far more successes when it
SEO Strategy Set-It-and-Forget-It
As A Small-business Owner, You Barely Have Time To Develop A Website, Let Alone Master The Latest Digital Marketing Tricks. This Strategy Can Help! Many of
How To Build a Viral E-book That Brings You Traffic
Every time I release a free e-book to my subscribers, I get great feedback about how awesome I am and how they could NEVER create anything so cool. ((sigh)) I
Defining Social Media ROI
Defining Return On Investment Is As Easy As Subtracting Dollars Spent From Net Profit. If Only It Was That Simple To Measure Social Media ROI. Calculating
Why a FAQ is One of Your Hardest Working Marketing Tools
FAQ pages are quickly becoming a standard convention for service firm websites. But in this article, I’d like to broaden your appreciation of a FAQ page to
Social Media Time Management
One of the most common problems for small business owners is managing their time when using social media marketing platforms. Many individuals feel that free