fbpx

Browsing tag:

email marketing

The Power of E-mail

If you think e-mail is just for keeping in touch with friends, or forwarding pictures and funny stories, think again. Email is probably the biggest advancement in marketing since Johann Gutenberg invented movable type for the printing press. Every business can use the power of e-mail to significantly increase its marketing results. Here are just a few […]

Triggered Emails: A Frequently Missed Opportunity

When it comes to email marketing we often overlook some of the less-obvious touch points because we are so focused on the bigger campaigns. We compile brilliant email newsletters, to which we dedicate substantial amounts of time and energy, ensuring that the branding is exciting, consistent and aligned with the CI, while still providing relevant content. […]

Lead Generation Through Email Marketing

If you really want to add power to your email campaign, while increasing response, there are a few simple tips to follow which will increase your reader’s sense of interest and your click-through rate, thus increasing the number of leads generated or sales made. Give your letters a human feel and personal touch. Otherwise, they […]

Improving Your Email Marketing

If you prefer to listen to this article please click the link Improving Your Email Marketing The success of your email marketing campaign is often based on a set of complex factors. However, a number of these issues can be proactively managed to ensure an optimized response. When developing your next email campaign, consider the following […]