Websites have become an essential aspect of every modern business operation. Without websites, businesses have no effective means of driving sales, attracting customers or delivering content. In other words, without a website, there are no ways to successfully run your business online. Now, in order to satisfy your customers, your website must work exceptionally.
One of the most important factors that influence customer experience and satisfaction is website speed. Slow and sluggish websites are best at driving customers away. As a matter of fact, 47% of online consumers expect for your pages to load in less than two seconds, while 67% of mobile users will abandon a website if it takes more than three seconds to load. Simply put, your website needs to be fast, in order to make your customers happy. Here's how to improve your website's speed.
Reduce the size of your images
Image quality plays a vital role in delivering a pleasing visual experience for your website's visitors. However, high-quality images can oftentimes slow down your page load time, due to their size. In essence, the better the quality of an image, the larger the size of it, and thus it takes more time for your website to display it properly. That's why it's important to reduce image size and optimize it properly.
Minify the code
Each and every website has many extra and unnecessary files that can greatly slow down its load time. Getting rid of such files can improve your overall website speed. The simplest way to achieve this is through the minification process. Minification gets rid of unnecessary files that reside in the code itself, but without interfering with how the code executes in the end.
Include a content delivery network (CDN)
Depending on the traffic and volume these requests, your server would eventually overload, which can slow it down or even crash it. However, when utilizing a CDN, website visitors are redirected to the server that's closest to their location that has your content made available. That way, the number of requests to your main server goes down and your website speed improves.
Leverage browser caching
Moreover, the more files you have, the slower your speed is, because every file makes an individual request, thus overloading your server. By enabling browser caching, your website tells the browsers to store the downloaded files. That way, each time the user re-visits your website, their browser won't have to download files again, because it already has them stored and available. That means that the page load time will be much faster.
Website speed is crucial for ensuring a seamless browsing experience and user satisfaction. It's not always easy improving your website speed, but it's extremely important if you want to deliver value to your website visitors and improve your website's overall performance, as well as its efficiency.
Dan Radak is a marketing professional with eleven years of experience. He is currently working with a number of companies in the field of digital marketing, closely collaborating with a couple of e-commerce companies. He is also a coauthor on several technology websites and a regular contributor to Technivorz.
Fivenson Studios is based in Ann Arbor, Michigan, our studio specializes in logo and website design, as well as photography and marketing campaigns for social and print media. From flyers and brochures to targeted landing pages, we aim to bring your company into the spotlight and reach a greater range of potential customers.