We build the software that gives you back your Tuesday.
Pick the kind of business you run, then watch one ordinary day happen twice. Once the way it happens now. Once with the tool we would build for it. Same jobs, same people, same phone calls.
Dispatch boards, customer portals, booking and quoting tools, field apps, and the plumbing that connects them to whatever you already pay for. Built in Ann Arbor, and yours to keep.
Illustrative, and assembled from the days owners actually describe on discovery calls. Your day is the one that matters, and working it out properly is what the first call is for.
What You Get
A working tool built around one process you already run: discovery, a clickable prototype you can open on your phone, the build, the connections to what you already pay for, testing with your actual team, launch, documentation, and the keys to all of it.
Who It’s For
Service companies with crews in the field, practices with intake and scheduling, manufacturers who quote from drawings, nonprofits with applications to process, operations teams drowning in a shared sheet, and founders who need a first version that real people will use.
Cost & Timeline
Scoped individually, quoted as a fixed proposal after a discovery call. Most first builds land between two and seven months depending on five specific answers. See which five, and move them yourself.
How To Start
Book a free discovery call, or call (734) 822-7649. Describe a Tuesday. That is more useful to us than a feature list.
The spreadsheet is not the problem. The retyping is.
No business ever books a meeting called "re-enter Thursday's jobs into the invoicing software". It happens in four minute pieces, between other things, forever. Here is the arithmetic on that, with your numbers instead of ours.
Thirty-five working days. That is seven weeks of one person, doing nothing but moving information that a computer already had.
Illustrative, and every number here is yours to change. We deliberately do not turn this into a dollar figure. You know your own labor cost and we would only be guessing at it, and a guessed number on a page like this is worth nothing.
Half of a good first call is subtraction.
“We need an app” is usually the only vocabulary available for “something about this is broken and I cannot see what”. Naming the actual problem is most of the work, and it almost always makes the project smaller than the call that started it.
Six versions of the same call, and where each one usually lands. Open any row to see what we asked.
The cheapest week of any build is the one where something gets cut.
Five answers move the number more than the feature list does.
Feature lists are easy to price and almost never what blows a budget. These five do. Answer them the way your business would and watch the plan rearrange itself, including the reason each answer moved it.
Weeks is the half we can answer honestly from five questions. The number needs a call.
Right now this is one screen, one workflow and one release. That is the cheapest software there is, and a surprising number of businesses only ever need it.
Illustrative. This is not a price and it is not a quote. It is the five answers that move a real quote the most, in the order they usually move it. The number that goes in your proposal comes out of a discovery call, and the first thing we normally do on one is talk you out of something.
You should be able to open the thing in week two.
The failure mode of custom software is four months of silence followed by a demo. Every stage below produces something you can hold, click or break, and every one of them is a chance to stop.
Not a wireframe. The actual sequence, written in the vocabulary your team uses, including the two steps that only happen on Fridays. If you cannot recognize your own business in it, we got it wrong while it is still free to be wrong.
A link you open, tap through, and hand to the person who will actually use it. Nothing behind it works yet, which is the point. This is where most of the arguing should happen.
Real software, half finished, on a private URL. It will be ugly for a while. You get the link anyway, because a client who can see the build never has to wonder about it.
We load a slice of your actual records early, because fake data hides every problem worth finding. This is usually the week somebody says "that column should not exist", and they are usually right.
Three or four people, their own devices, no coaching. We write down every place they hesitate. Hesitation is the most useful data in this entire process and you cannot get it from a meeting.
Accounts in your name, a written explanation of how it works, and a human who will answer when something is odd at 4:50 on a Friday.
After launch almost every entry comes from watching somebody work, and one of them is always a thing you have to take back out.
Illustrative. This is the shape of a change log, not a client’s.
If we disappeared tomorrow, everything still runs.
Custom software is the easiest thing in this industry to hold hostage. The code sits somewhere you cannot reach, the hosting is on our card, the database has no export, and the only documentation is in a Slack thread. That is a business model and it is not ours.
Every account is created in your name with you as the owner, and we get added as a user. It is the same rule we use for ad accounts on the marketing side, for the same reason.
Leaving should be boring. We have handed systems back before and it took an afternoon, because the handover was built in from week one rather than assembled in a hurry at the end.
What we keep: nothing. There is no piece of this you have to keep paying us to reach.
The work sits behind a login. The reviews do not.
App work is the hardest thing on this site to prove in public: the good examples live behind a sign-in, and a screenshot would show somebody’s customer list. So what follows is the part you can verify without taking our word for it. The real thing we will screen-share on a call.
Best Web DesignersAnn Arbor · 2017
Best Web DesignersAnn Arbor · 2018
Best Web DesignersAnn Arbor · 2019
Best Web DesignersAnn Arbor · 2020
Best Web DesignersAnn Arbor · 2021
Best Web DesignersAnn Arbor · 2022
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Best Web DesignersAnn Arbor · 2024
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Best SEO AgenciesDetroit · 2017 to 2022
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Best Digital MarketingDetroit · 2017 to 2022
Top Design FirmsAnn Arbor Metro · Best Web Designers
ThreeBest RatedMichigan · Top Web Agencies
UpCityDetroit Metro · Best Web Designers
ClutchTop Web Design · Ann Arbor
Better Business BureauA+ Rating
GoogleTop Rated Service · 5.0
An app is the right answer less often than you would think.
Custom software is expensive to build, expensive to maintain, and permanent in a way a website is not. Here are the five situations where we say so on the first call, and what we suggest instead.
You are hiring, merging two teams, or moving to a new system next quarter. Software written for a process you are about to rewrite is the most expensive category of waste there is.
Instead: wait a quarter and spend the money on figuring out the new process properly.Everything queues behind one estimator, one scheduler, one owner who approves things. A dashboard will show you that queue in high definition. It will not empty it.
Instead: move the approval, or hire. Then build the tool around whatever is left.If the tool is something a person needs four times a year, it will be forgotten by the third time, and the fourth time they will call the office anyway.
Instead: an email, a text, or one good page. Frequency decides the form.Disliking a screen is a real cost. It is rarely a fifty thousand dollar cost. Rebuilding software that already handles your edge cases means rediscovering all of them.
Instead: two days of training, or a small tool that sits on top and hides the parts nobody uses.Their app might be doing nothing for them. Plenty of businesses are paying maintenance on a tool their customers opened once.
Instead: find out whether their customers actually use it before you copy the spend.Every one of these has come up on a call. Saying it in week one is cheaper for both of us than saying it in month three.
The questions that decide whether this is worth doing.
What counts as an app?
What is the difference between a website and a web app?
How much does a custom app cost?
How long does it take?
Should we start small or build the whole thing?
Can you work with the software we already have?
Can it connect to our CRM, our payments, our calendar?
What about AI inside the app?
What platforms do you build on?
Do we own it?
What happens after launch?
Can you fix or finish an app somebody else built?
Who actually writes the code?
What if we decide halfway through that we do not need it?
Bring us the problem. Not the spec.
The most useful first call is the one where you describe an ordinary Tuesday and we ask irritating questions about it. If the honest answer is that you do not need custom software, that is a fine outcome for a thirty minute call, and we will say which of the five reasons above applies.
We will read it and reply personally, usually the same business day.