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Small Business

Easily Reach a Target Audience

Marketing is a complex business loaded with statistics, strategies, and formulas. The internet is the hottest marketing venue going right now, but learning the intricacies of keywords and search engine optimization can be a daunting task for those just starting out. Sometimes it is best to simplify a given process, and marketing is no different. […]

How To Improve Your Online Conversion

Do I have your attention? Anyone trying to make a living online is interested in one thing, improving conversions. As an Internet marketing veteran, I’ve seen plenty of websites and blogs miss one their biggest opportunities for growth. The answer is actually quite simple, making the most of your list. Maybe you have your own […]

How to Use Social Bookmarking for Business

Social Bookmarking is the flagship of the web 2.0 movement. The basic concept behind social bookmarking is similar to “Add to Favorites” or “Bookmarks” that you are most familiar with using your web browsers like Firefox or Chrome. The bookmarks you create are stored on your computer though. Social bookmarking allows you to store the […]

Tips For Cleaning Up Your Social Media Following

Social media success is not achieved simply by adding thousands of unknown followers to your contacts. When you focus on numbers only, you invite in a fair share of unwanted spam and junk followers. It’s important to have a well-matched following who is open to your comments, information, and expertise. Otherwise, you’re stuck in the […]

Keyword Research

The best way to achieve search engine dominance is by focusing on keyword research. As a search engine optimization consultant, I’ve worked with hundreds of companies that miss this very important step. Achieving top search engine rankings is largely based on the competitiveness of the keyword phrase you are trying to optimize for. If your […]

Target Marketing

What’s the single most important factor in the success of a marketing campaign? How clever are the advertisements? How good the product or service is? The price being charged? If you said “none of the above”, then I have to agree with you. The most important factor in marketing is targeting. You simply have to […]

Search Engine Ranking Factors

As someone who makes a living improving search engine rankings, I can tell you that there is a lot of bad information out there about SEO. What if I were to tell you that the road map for achieving top rankings was within your grasp? The holy grail of rankings is not imaginary. As is […]

Keep Your Company Branding Current

The one constant in business is changing. Nearly every product, service or solution gets replaced by something newer, better, and “different-er” than before. Take mobile texting for example. Teenagers live on it, spelling out each cryptic message in a matter of nanoseconds. They prefer it to email, or worse yet, utilizing verbal communication technology (formerly […]

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