Twitter is one of the most popular social media channels to market a business’s products or services. Yet many small business owners are unsure how to use Twitter’s 140-character micro-blog to reach potential customers online. Learning to use the platform will help you reach Twitter users interested in your products and services. In this […]
Learn how your small business can use Instagram to share photos and videos, reach new customers and grow sales with a social media marketing strategy. If a picture is worth a thousand words, Instagram might be worth 1,000 new customers for your small business. The social media platform lets you easily share photos and videos with […]
Conceptually, the theories of persona-building, positioning, and messaging are easy to understand. However, sometimes it’s helpful for a marketing team to critique a real example and then discuss the parallels to their own business. An example that everyone can easily relate to, and that is separate from the business you represent, is also an effective […]
If you prefer to listen to this article please click the link 4 Reasons Why You Should Use Video Marketing A recent survey showed that 8 out of 10 people have no inclination to read past the headline. This means that even a best-written text could be skipped completely by 80 percent of its audience […]
If you really want to add power to your email campaign, while increasing response, there are a few simple tips to follow which will increase your reader’s sense of interest and your click-through rate, thus increasing the number of leads generated or sales made. Give your letters a human feel and personal touch. Otherwise, they […]
