Posted on Aug 13, 2017 In Blog
It seems many people actually want to publicly murder their own pitch. I love great pitches, and I hate to see them die ...
Browsing tag:
Marketing
Posted on Aug 12, 2017 In Blog
So someone has just visited your website. Well done. All that money you paid for Search Engine Optimisation has paid off. Along with all ...
Posted on Aug 11, 2017 In Blog
How do you meet objections raised against your offers and advice? What do you say? How do you say it? Remember, objections have a ...
Posted on Aug 09, 2017 In Blog
This guide will help you get the most exposure out of the tweets you write. 1. Use your release headline as a starting point. ...
Posted on Jul 31, 2017 In Blog
Twitter is one of the most popular social media channels to market a business’s products or services. Yet many small business owners are unsure how to use Twitter’s 140-character micro-blog to reach potential customers online. Learning to use the platform will help you reach Twitter users interested in your products and services. In this […]
Posted on Jul 25, 2017 In Blog
Learn how your small business can use Instagram to share photos and videos, reach new customers and grow sales with a social media marketing strategy. If a picture is worth a thousand words, Instagram might be worth 1,000 new customers for your small business. The social media platform lets you easily share photos and videos with […]
Posted on Jul 22, 2017 In Blog
Conceptually, the theories of persona-building, positioning, and messaging are easy to understand. However, sometimes it’s helpful for a marketing team to critique a real example and then discuss the parallels to their own business. An example that everyone can easily relate to, and that is separate from the business you represent, is also an effective […]
Posted on Jun 27, 2017 In Blog
If you prefer to listen to this article please click the link 4 Reasons Why You Should Use Video Marketing A recent survey showed that 8 out of 10 people have no inclination to read past the headline. This means that even a best-written text could be skipped completely by 80 percent of its audience […]
Posted on Jun 26, 2017 In Blog
If you really want to add power to your email campaign, while increasing response, there are a few simple tips to follow which will increase your reader’s sense of interest and your click-through rate, thus increasing the number of leads generated or sales made. Give your letters a human feel and personal touch. Otherwise, they […]
Posted on Jun 22, 2017 In Blog
Membership is a “push” product. This means that prospects need to be pushed or encouraged to join. That is why direct response media like direct mail and email are the channels of choice to acquire new members. But just like any tool, these channels can be used poorly or effectively. I have distilled some of […]