Browsing tag:

Marketing

Video: Getting Started with Twitter

Twitter is one of the most popular social media channels to market a business’s products or services. Yet many small business owners are unsure how to use Twitter’s 140-character micro-blog to reach potential customers online. Learning to use the platform will help you reach Twitter users interested in your products and services.   In this […]

Instagram for Business: 27 Expert Tips

Learn how your small business can use Instagram to share photos and videos, reach new customers and grow sales with a social media marketing strategy. If a picture is worth a thousand words, Instagram might be worth 1,000 new customers for your small business. The social media platform lets you easily share photos and videos with […]

The Mousetrap The World Has Been Waiting For

Conceptually, the theories of persona-building, positioning, and messaging are easy to understand.  However, sometimes it’s helpful for a marketing team to critique a real example and then discuss the parallels to their own business.  An example that everyone can easily relate to, and that is separate from the business you represent, is also an effective […]

Lead Generation Through Email Marketing

If you really want to add power to your email campaign, while increasing response, there are a few simple tips to follow which will increase your reader’s sense of interest and your click-through rate, thus increasing the number of leads generated or sales made. Give your letters a human feel and personal touch. Otherwise, they […]