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email

The Power of E-mail

If you think e-mail is just for keeping in touch with friends, or forwarding pictures and funny stories, think again. Email is probably the biggest advancement in marketing since Johann Gutenberg invented movable type for the printing press. Every business can use the power of e-mail to significantly increase its marketing results. Here are just a few […]

Know Your Audience

As a sales or marketing professional, knowing your customer is vital for success. Taking extra care to understand what your clients and customer values are will help you to communicate in an effective manner with him or her. They want to receive assurance about certain things before they purchase a product or invest in a […]