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  • November 2, 2018
  • By Fivenson Studios
  • Comments Off on Handling Fast Startup Growth: How to Make It Work
  • in Blog

Handling Fast Startup Growth: How to Make It Work

For those running a business, growth is surely a good thing, and it is everything an entrepreneur can expect when launching a startup. Growth is a measure of validation for your hard work, ideas, and business practices. Growth allows business owners to hire more employees, earn more, and fuel the economy.

However, for startups, fast growth can be a path with many pitfalls, and it can get in the way of running the business correctly. Going above your standard sale range can make it hard to keep track of the financials. Such changes will require hiring new employees very fast, which can lead to wrong staffing decisions. The confusion created with finances and staff can, consequently, result in losing touch with the customers.

These are not reasons to avoid growth, as it is undoubtedly beneficial for your company. Here are some tips which will help you avoid the landmines of fast startup growth, and keep your company stable and growing.

Keep your customers first

As we mentioned, one of the dangers of fast startup growth is losing sight of your customers, especially the faithful ones who have been there with you from the start. This could hurt your reputation and make your hard work meaningless in the future.

Instead of sidelining your customers, use the rapid growth as an opportunity to get to know them better and show them they matter. By involving them in key decisions and asking for their feedback about the changes you are making, you will improve retention and get a quality word-of-mouth marketing that can’t be bought with money.

Maintain all valuable relationships

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Customers are not the only ones that can suffer as a result of business expansion – so can your employees, partners, and vendors. Make sure you know which relationships will be valuable in the future. Invest in their maintenance with honest communication. Try not to push your employees too hard and create tension by pressuring them. Instead, motivate them to grow alongside your business, and show them how they can benefit from such success.

Make it easier for your team

Hiring new employees is a complicated process and it shouldn’t be done in a helter-skelter manner. It is understandable that you need to expand your team, but it is better to invest some time and effort into interviews and resume scanning before you make the final decision about the new members of your staff. Until then, you should remove some of the burdens of off your team’s shoulders. You can do this by outsourcing some of the areas of your work and by automatizing certain processes. For the start, you can get an affordable and fast helpdesk ticketing system, and then move on to sending email updates, and aggregating bid data. As for the outsourcing, some of the most commonly outsourced areas are accounting and IT.

Work on your branding

Source: freepik.com

Branding is not something you can leave for tomorrow, especially when your business is growing. It is, in fact, something you should have done before you even started the business. If you are not satisfied with the personality and image representing your brand, now is the right time to change it. Unless your company has employees in charge of this important duty, you should leave it to professionals experienced in logo design, social media design, website development, creating portfolios, and search engine optimization.

Focus on scalability

For small startups experiencing rapid growth, scalable management can be the salvation. The scalable quality management system is made up of key business policies and processes which focus on assessing the organization’s general goals and maintaining a minimal level of optimal quality. This means you need to map the key processes, set priorities, and establish timelines which will help you in creating a sustainable management system during the growth period.

Find a mentor

You can be the smartest new entrepreneur in the world. You can be the next Steve Jobs. You can be on your way to rule the business world. But none of this matter unless you have experience in these situations. So, let go of your ego, and find a mentor who has been there before and who can lead you through these traps and help you find your way out of the maze safely.

Keep your finances in check

Source: freepik.com

Growth doesn’t mean money will grow on the trees in front of your offices. In fact, it can require even more investments, in the new workforce, materials, marketing, and similar. Here are five financial aspects you should have in mind when handling a growing business:

  1. Create a new budget which suits your current situation.
  2. Understand the cash flow.
  3. Evaluate new purchases, including equipment, supplies, and similar.
  4. Plan for employees’ cost (both new and the old, if the workload is bigger the salary should grow with it).
  5. If needed, seek outside financial help.

Source: unsplash.com

A quick startup growth can be exciting, but also overwhelming. If you follow these tips and make other necessary adjustments which will help you adapt to the changing circumstances, you can get the most of the growth, and avoid making the same mistakes many startups before you have made.

 

Fivenson Studios Based in Ann Arbor, Michigan, our award-winning team specializes in logo and web page design, as well as marketing campaigns for social and print media. From flyers and brochures to targeted landing pages, we aim to bring your company into the spotlight and reach a greater range of potential customers. Your advertising message needs to be expressed in a way that captures the imagination and attention of your customers. That’s where we come in.

Fivenson Studios: Michigan's #1 Website Design, Graphic Design, & Digital Advertising Agency

Let's Get Social | https://www.fivensonstudios.com | (734) 224-9696 | info@fivensonstudios.com

  • November 1, 2018
  • By Fivenson Studios
  • Comments Off on 6 Steps to Become an Authority in Your Industry
  • in Blog

6 Steps to Become an Authority in Your Industry

One of the ways to develop loyal customers and ensure a better standing in the business world is to become an authority in your industry. Not only will this promote your brand in an organic and natural way but it will also help you out in networking, due to the fact that your reputation will often precede you. In turn, this will help make your employees respect you more and create an immense boost for your talent attraction efforts. Still, becoming an authority in an industry (any industry) is not a simple matter. With that in mind and without further ado, here are six steps to becoming an authority in your industry.

1. Picking a narrow niche

The first thing you can do to persuade your audience that you know what you’re talking about is to pick a narrow niche. Think about it this way: would your audience believe that you know a lot about car batteries if you were to sell all car parts or if you were specialized in selling just car batteries? Of course, a lot of businesses don’t find this kind of exclusivity to be exactly profitable, yet, there are some industries where this can help you make quite a fortune. There are usually different models, sizes, manufacturers, and versions of the product that’s your primary focus. You probably wouldn’t even have that easy of a job managing it all.

2. Quality content

Creating quality content is, beyond doubt, the best way to connect with your audience on both personal and professional level; therefore, it needs to become a top priority. For starters, you need to understand that showing your expertise isn’t something you do through the use of specialized, often obscure terminology. Of course, using basic terminology is expected, yet, managing to give your audience explanations in a way that they truly understand is sometimes a challenge. Imagine if they’ve already visited several posts on the same topic and failed to understand anything about the subject matter. Then, they arrive at your blog and get an understanding of the situation. Who are they going to value and appreciate more?

3. Better Google Rank

The next thing you need to understand is the fact that your Google rank determines your trustworthiness in the eyes of your audience. There’s a statistic claiming that one-third of all Google searches end with the first result, while 95 percent of people using this feature never reach page two. This is not just because people are too lazy to invest time in proper research but also because they believe that these latter results are less reliable. Therefore, you need to hire the services of a professional SEO agency or, if you aim to be more frugal, consider the possibility of a DIY SEO project. Either way, your business is in for a considerable reputation boost.

4. Don’t be afraid to go first

When it comes to implementing new trends and business practices, a lot of entrepreneurs prefer to take a safer approach and allow someone else to test the waters. Even though some of these trends are expensive and going in head-first is unsafe, successfully pulling this off can improve your authority by quite a bit. First of all, people who are cautious about trends usually wait for early reviews and ratings and, by being a pioneer, you can become their source. This means increased traffic, increased credibility and respect even by some of your niche-peers, not just your regular audience. In other words, this approach definitely has its advantages.

5. Act like a leader

While it’s important to look past the surface, it’s also important that you look the part and actually act like a leader. The very choice of words that you use in your textual content or your stance in visual content (YouTube videos) and public addresses can determine how people perceive your brand. Charisma and leadership are incredibly potent tools and even if you’re the most knowledgeable person alive (on this particular topic) it’s uncertain if people will be able to grasp it without them. This is why learning a thing or two about public speaking and choosing a tad more confident tone in your writing might be a much smarter choice.

6. Have your stance

Every niche has its issues, problems and experience changes and it’s important that you, as a figure of authority, have a stance on all of these issues. Now, this is an incredibly important part and it is something where you cannot afford to go wrong. First of all, while it is expected for you to respond as soon as possible, it’s not smart to do so before you thoroughly research the topic at hand. Second, a lot of brands simply can’t admit when they’re wrong, which puts them in a much worse position. It’s OK to admit when you’re wrong; just don’t change your stance too often. To avoid this, simply don’t make any hasty statements.

Conclusion

At the end of the day, while authority has to do everything with knowledge and performance, the truth is that people often look for authority in appearance. In order not to miss out on anything good, make sure to cover all of these fronts.

Dan Radak is a marketing professional with eleven years of experience. He is currently working with a number of companies in the field of digital marketing, closely collaborating with a couple of e-commerce companies. He is also a coauthor on several technology websites and a regular contributor to Technivorz.

 

Fivenson Studios is based in Ann Arbor, Michigan, our studio specializes in logo and website design, as well as photography and marketing campaigns for social and print media. From flyers and brochures to targeted landing pages, we aim to bring your company into the spotlight and reach a greater range of potential customers.

Fivenson Studios: Michigan's #1 Graphic Design, Website Design, & Digital Advertising Agency

Let's Get Social | https://www.fivensonstudios.com | (734) 224-9696 | Info@FivensonStudios.Com

 

  • September 7, 2018
  • By Fivenson Studios
  • Comments Off on Entrepreneurs on a Budget: 7 Branding Tips
  • in Blog

Entrepreneurs on a Budget: 7 Branding Tips

Any entrepreneur worth their salt understands the importance of effective branding. There are few assets more valuable to a business than their brands. As such, they need to be treated with the appropriate consideration. If you can’t show your brands the respect and attention that they deserve within your business, they are unlikely to receive it in the wider marketplace.

Source: unsplash.com

While experts can be notoriously expensive to hire, you should most definitely not ignore branding completely like entrepreneurs often do since they consider it too costly. In fact, there are a variety of techniques that can be used by businesses working on a budget.

Use Your Network

All entrepreneurs should have a network. Even if you don’t set out specifically to form one, you will naturally come into contact with a wide range of different people as you progress through the world of business.

Source:unsplash.com

When it comes to getting your brand out there, these people can be invaluable conduits to a wider audience. This is especially important when you are looking to spread your branding to entirely new demographics. In such cases, if you have someone in your network who already has a foot in the door, they can help you to get the right people on board early on.

Involve All of Your Workers

Getting your team onside, ensuring that as they go about their daily lives and interact with other people, in both personal and professional capacities, they are always mindful of the brands they represent, is essential if your brand is ever to achieve the kind of market dominance that all business leaders ultimately crave. Good branding practices begin within your business and are carried on outside it.

Source: unsplash.com

If you only consider potential customers with your branding, you will inevitably end up with branding ideas that are entirely bereft of the kind of heart and soul that are required if they are to propagate through an entire industry. One of the most effective ways of ensuring that your branding contains the very essence of your business within its DNA is to ensure that you involve a variety of different people from your team in making branding decisions.

You don't need to seek every person's opinion on every single piece of branding that you do, but you should make sure that all the relevant parts of your business are represented in discussions. This is especially important in businesses where there are departments who rarely discuss things with one another.

Devise a Brand Story

The more people can relate to your brand, the more it will resonate with them. The more it resonates, the easier it is to generate interest and enthusiasm. People are naturally drawn towards stories. We like to give our lives, and the events in them, a particular narrative as a way of making sense of it all. Adopting the same approach when it comes to your branding will help you to present it to your audience in a much more compelling and interesting way.

For small businesses, in particular, podcast advertising can build a compelling story and help people to connect to your brand. In fact, many companies are producing their own branded podcasts rather than using advertising only. These podcast series are meant to amplify a brand’s story and connect with people on the same wavelength. Two excellent examples of brand-sponsored podcasts include Casper’s In Your Dreams and Tinder’s DTR.

Work with a Social Media Expert

Source: freepik.com

Social media is a vital marketing tool for any business operating today. No matter what industry or sector you primarily operate in, a significant portion, almost certainly a majority, of your customers will be active on social media and can, therefore, be harnessed to enhance your branding.

Not only is advertising on social media an effective way of reaching as many people as possible, it is also a great way of involving your customers in spreading the word about your business and brand. A common way of doing this is to hold some kind of giveaway and require your followers to like and share in order to be in with a chance of receiving free stuff

This is a simple and inexpensive way of generating organic interest in your business and alerting new audiences to your brand.

A social media expert will be able to help you get the most out of your marketing efforts and can direct you to the most suitable platforms and methods for your needs.

Target Your Marketing

Perhaps the most effective way of marketing on a budget is to make sure that you know exactly who you are trying to reach. You might be trying to encourage uptake of a new product or service amongst your existing customers. Alternatively, you might be looking to expand your customer base beyond your established market and break into new ground. In either case, you will be able to market infinitely more effectively if you know the demographics you are targeting.

Source: freepik.com

Market research is one of the most powerful tools in the modern business’ arsenal. There is now a multitude of techniques and technologies which can be deployed, either by yourself or by an outside agency, to learn specific, granular information about the audience you are trying to reach.

Guest Posting

This is another very effective form of organic marketing. Look for online blogs and communities that are relevant to your business and products, then see if you can write them a guest post. In most cases, this will cost you nothing more than the time it takes you to produce the post.

Another advantage of guest posting is that it allows you to control the narrative surrounding the mention of your product. This allows you to avoid an article that is too salesy.

Outsourcing

Finally, never be afraid to outsource the task of marketing your brand if you feel that you are constantly banging your head against a wall. While it is natural to want to retain as much control of the process as possible, sometimes the best move for your brand is to seek outside assistance.

Source: freepik.com

Branding is an essential aspect of marketing for any business, but it doesn’t have to be an expensive one. If you approach your branding in the right way and take advantage of the right techniques, you should have no trouble spreading the word about your brand as far and wide as possible on a budget.

 

Although web design is Catherine’s formal education, productivity, business management and business growth in this digital age are topics Catherine is quite interested in lately. She has been researching and learning for some time now, and she is always happy to share her knowledge and inspire others by writing some quality content.

Fivenson Studios is based in Ann Arbor, Michigan, our studio specializes in logo and website design, as well as photography and marketing campaigns for social and print media. From flyers and brochures to targeted landing pages, we aim to bring your company into the spotlight and reach a greater range of potential customers.

Fivenson Studios: Michigan's #1 Graphic Design, Website Design, & Digital Advertising Agency

Let's Get Social | https://www.fivensonstudios.com | (734) 224-9696 | Info@FivensonStudios.Com

 

  • May 25, 2018
  • By Fivenson Studios
  • Comments Off on How to Improve Your Website’s Speed
  • in Blog

How to Improve Your Website’s Speed

Websites have become an essential aspect of every modern business operation. Without websites, businesses have no effective means of driving sales, attracting customers or delivering content. In other words, without a website, there are no ways to successfully run your business online. Now, in order to satisfy your customers, your website must work exceptionally.

One of the most important factors that influence customer experience and satisfaction is website speed. Slow and sluggish websites are best at driving customers away. As a matter of fact, 47% of online consumers expect for your pages to load in less than two seconds, while 67% of mobile users will abandon a website if it takes more than three seconds to load. Simply put, your website needs to be fast, in order to make your customers happy. Here's how to improve your website's speed.

Reduce the size of your images

Image quality plays a vital role in delivering a pleasing visual experience for your website's visitors. However, high-quality images can oftentimes slow down your page load time, due to their size. In essence, the better the quality of an image, the larger the size of it, and thus it takes more time for your website to display it properly. That's why it's important to reduce image size and optimize it properly.

You can start by using the right image files, such as PNG, JPEG or GIF. Also, you can either select the right image size before you upload them or compress them once you do. In addition, make sure you eliminate unnecessary image resources, such as JavaScript, HTML and CSS files. The better your images are optimized, the less time it will take to display them properly, which ultimately improves your website's speed.

Minify the code

Each and every website has many extra and unnecessary files that can greatly slow down its load time. Getting rid of such files can improve your overall website speed. The simplest way to achieve this is through the minification process. Minification gets rid of unnecessary files that reside in the code itself, but without interfering with how the code executes in the end.

In other words, minification won't affect how the browsers process your website resources, but it will remove any redundant data, such as block delimiters, white space characters and so on, that slows your pages down. Your code will become shorter and a lot easier to execute. You need to focus on minifying JavaScript, HTML and CSS resources. Furthermore, if you have difficulties improving your website speed on your own, you can always enlist the services of an agency specializing in website development in Sydney, which can help you accomplish this much more easily.

Include a content delivery network (CDN)

Having a CDN can greatly improve your website speed and page load time. CDN is a network of servers placed around the globe that helps deliver your content to various users. The way it works is that it caches your web content, such as CSS, HTML and JavaScript resources in order to make your content more available and more easily accessible. Without a CDN, every website visitor would have to send a request directly to your main server or your hosting provider.

Depending on the traffic and volume these requests, your server would eventually overload, which can slow it down or even crash it. However, when utilizing a CDN, website visitors are redirected to the server that's closest to their location that has your content made available. That way, the number of requests to your main server goes down and your website speed improves.

Leverage browser caching

Every time a user accesses your website via a browser, the browser must download all your web files in order to display them properly. Again, these are CSS, JavaScript and HTML files. The main issue is the size of these files. The larger these files are, the more time it takes for them to load properly. This can be quite long on slow Internet speeds, such as on mobile devices.

Moreover, the more files you have, the slower your speed is, because every file makes an individual request, thus overloading your server. By enabling browser caching, your website tells the browsers to store the downloaded files. That way, each time the user re-visits your website, their browser won't have to download files again, because it already has them stored and available. That means that the page load time will be much faster.

Website speed is crucial for ensuring a seamless browsing experience and user satisfaction. It's not always easy improving your website speed, but it's extremely important if you want to deliver value to your website visitors and improve your website's overall performance, as well as its efficiency.

 

Dan Radak is a marketing professional with eleven years of experience. He is currently working with a number of companies in the field of digital marketing, closely collaborating with a couple of e-commerce companies. He is also a coauthor on several technology websites and a regular contributor to Technivorz.

Fivenson Studios is based in Ann Arbor, Michigan, our studio specializes in logo and website design, as well as photography and marketing campaigns for social and print media. From flyers and brochures to targeted landing pages, we aim to bring your company into the spotlight and reach a greater range of potential customers.

Fivenson Studios: Michigan's #1 Graphic Design, Web Design, & Digital Advertising Agency

Let's Get Social | https://www.fivensonstudios.com | (734) 224-9696 | Info@FivensonStudios.Com

 

  • April 25, 2018
  • By Fivenson Studios
  • Comments Off on 6 Clever Offline Marketing Solutions for Your Business
  • in Blog

6 Clever Offline Marketing Solutions for Your Business

There’s no need to say that marketing is an important aspect of running a business. And with all the websites and social media, the web has turned out to be a great place to promote your products or services. However, if you don’t have a website or your target audience doesn’t the internet that much, you need to think about promoting your business offline. To help you, we singled out 6 clever offline marketing solutions for your business.

Business cards

No matter what kind of work you do, maintaining a professional look is always a good idea. And there’s hardly a better way to do it than to give out well-designed business cards to your current customers and potential ones. What so great about business cards is that they’re pretty cheap to print and easy to give out. All you need to do is make sure you a have a dozen of these in your pocket whenever you leave the office. Pinning them to public bulletin boards can also do the trick.

Radio commercials

The radio may seem a bit outdated but just think of all the people driving to work. Most of them tend to listen to listen to the radio while on the road and especially when they’re stuck in traffic. This makes radio commercials a perfect offline marketing solution for your business. Just make sure you find the right radio station to promote your business on. If your target audience consists of people based in the same city, opting for a local radio station is recommended. For example, if you’re based in Sydney, stations like KIIS and NOVA are something you just can’t go wrong with.

Promotional products

It seems like promotional products have been around for quite some time and this isn’t going to change in a long time. The thing is people like getting stuff for free, be it keychains or t-shirts. And if you give them free stuff, they’ll be more likely to come back and recommend your business to their friends and family. This is something many companies from cities like Sydney and Melbourne have been using to gain publicity. Luckily, finding a company that decorates promotional products in Australia shouldn’t be too difficult.

Cold Calls

Create a list of potential customers and call them up – simple as that. With a good cold-calling strategy, there should be nothing stopping you from bringing in more customers. The reason why cold calls tend to be so effective is that while you’re talking to potential customers, you’re both selling your products or services and establishing a relationship with them. Satisfied customers obtained this way will be more likely to return and refer their friends and family to your business. If you’re not sure how to establish a cold-calling strategy, turning to experts in this field might be a good idea.

Branded company vehicles

You might’ve never thought about this but your company’s vehicles are a great place for promoting your products or services. Turning your vehicles into a mobile billboard is both cheap and easy, which is exactly what you want from an offline marketing solution. According to some reports, vehicle ads can generate between 30,000 and 80,000 views a day. And think of it this way, the next time you or your employee get stuck in the traffic, at least you’ll be marketing your business.

Community events

If you have enough money, sponsoring a community is a phenomenal way to get your business out there. Instead of just showing up, you can take the lead and sponsor the entire event. This means you can hand out promotional products and coupons to every person showing up. That way, you’ll be guaranteed to get your business noticed. On top of this, you’ll be building positive brand image and gain more respect. If you can’t organize everything on your own, teaming up with a non-profit organization might be a good idea.

There you have it – 6 offline marketing solutions that are guaranteed to do the trick for your business. Even if you decide to welcome new technology and start marketing on the web, make sure you don’t forget about these offline solutions since they’re helping you attract customers more than you think.

Dan Radak is a marketing professional with eleven years of experience. He is currently working with a number of companies in the field of digital marketing, closely collaborating with a couple of e-commerce companies. He is also a coauthor on several technology websites and a regular contributor to Technivorz.

Fivenson Studios is based in Ann Arbor, Michigan, our studio specializes in logo and website design, as well as photography and marketing campaigns for social and print media. From flyers and brochures to targeted landing pages, we aim to bring your company into the spotlight and reach a greater range of potential customers.

Fivenson Studios: Michigan's #1 Graphic Design, Web Design, & Digital Advertising Agency

Let's Get Social | https://www.fivensonstudios.com | (734) 224-9696 | Info@FivensonStudios.Com

 

  • March 26, 2018
  • By Fivenson Studios
  • Comments Off on Use Call Tracking to Optimize Marketing Efforts
  • in Blog

Use Call Tracking to Optimize Marketing Efforts

In today's modern world where the consumer has all the power, an integrated and multi-channel approach to marketing is becoming increasingly important, and incorporating call tracking into your campaigns can open up innovative ways that you can optimize them.

Tracking Online and Offline Advertising Mediums

When people talk about phone call tracking and analytics, they think it's a limited niche with limited options. In reality, however, the limitations are mostly due to lack of an innovative approach to merging call tracking with the rest of a brand's marketing and sales campaign. You can actually use call analytics to track the performance of advertising channels. Better yet: call tracking actually tracks both offline and online channels.

Here's a quick example: how do you track an advertising campaign that uses newspaper ads and pay per click (PPC) ads? Simply place separate phone numbers in both channels to track calls. Combine the data from inquiries, qualified leads, and conversions from the phone calls to the other data collected from both channels like newspaper reach and PPC ad frequency and click-through rates and you have a comprehensive overview of offline and online performance under one campaign.

Monitoring Keyword Performance in PPC

Since we already touched upon PPC, let's look at another innovative way call tracking can contribute to marketing optimization: keyword performance tracking.

Keyword performance is often a metric relegated to Google analytics and the digital realm, but any conversion optimization expert will tell you that keywords play a vital role in the persuasion of target audiences. Keywords are much more nuanced than people often think, especially in paid advertising.

Keyword performance affects at least three main factors that all contribute to the efficacy of a PPC ad:

  • Keyword targeting that matches queries technically and contextually
  • Keyword relevance to the current stage of the buying cycle target audiences find themselves in -- this is where the stages of search (navigational, informational, and transactional) come in
  • Persuasion -- how much the keyword contributes to the decision-making of target audiences to click through or make a phone call

Tracking calls from PPC ads show you what ad groups and what certain keywords within those ad groups work really well across all three dimensions, especially Persuasion.

Identifying High-Performance Conversion Pages

We mentioned conversion optimization -- a crucial and advanced facet of marketing. Call tracking and analytics can also provide invaluable data on high performing conversion pages.

The obvious way of doing this is by assigning specific numbers to specific conversion pages and track how well they performed based on the calls coming in. Take it a step further, and you can match the numbers of organic and paid traffic coming into a conversion page and split the conversion rate between methods of contact depending on what you indicated per page (email, submission form, phone number, etc). Get a bit more advanced and you can tell your sales team to always ask how leads found your conversion pages, and then cross-reference Google analytics data to check conversion paths and see what your conversion funnel looks like in action.

Analyzing the conversion path via analytics and directly asking your leads can show you high impact pages that led to a conversion page outperforming others. Every consumer journey towards any conversion page is multi-touch, and often purchase decisions are influenced not only by the conversion page but the touch points that came before it.

Conversely, Finding Low Performing Pages

In the same way call, tracking can identify high-performance conversion pages, it can also provide data on low performing conversion pages.

By virtue of the lack of calls coming in from specific numbers assigned to specific conversion pages compared to others, you can already tell some aren't as effective as the rest. You should perform a nuanced analysis of this, however, and check a few things, like:

  • Frequency of other communication methods indicated in poorly performing conversion page -- perhaps this conversion page displays a service or product that target audiences simply have no reason to call in for so they use email and submission forms instead.
  • Marketing copy -- is the marketing copy in these conversion pages low quality or do they subtly hint against calling?
  • Conversion path -- again, as explained above, the touch points before the conversion page affect the purchase decision, and you might notice that poorly performing pages don't have that many touch points pointing towards it, hinting that the conversion page itself may not be to blame for poor performance.

Training Marketing and Sales Employees

Finally, call tracking and analytics comes with call recording. You can listen in on previous calls to train your marketing and sales staff by showing them what works, what doesn't, and what can be changed for the better.

In fact, training your people in in-person, over-the-phone sales is crucial, because this is the make or break moment.

 

Fivenson Studios is based in Ann Arbor, Michigan, our studio specializes in logo and website design, as well as photography and marketing campaigns for social and print media. From flyers and brochures to targeted landing pages, we aim to bring your company into the spotlight and reach a greater range of potential customers.

Fivenson Studios: Michigan's #1 Graphic Design, Web Design, & Digital Advertising Agency

Let's Get Social | https://www.fivensonstudios.com | (734) 224-9696 | Info@FivensonStudios.Com

 

  • March 1, 2018
  • By Fivenson Studios
  • Comments Off on 5 Indicators That Your Digital Marketing Campaign Needs an Update
  • in Blog

5 Indicators That Your Digital Marketing Campaign Needs an Update

The thing about digital marketing is that it is constantly evolving. Therefore, a strategy that you devised just a couple of years back doesn’t necessarily have to be valid today. Still, updating your marketing campaign and changing your strategy altogether is a lot of work, which is why a lot of people are reluctant to even try doing so unless they are 100 percent positive that it is necessary. In order to be of assistance, here are five clear indicators that your digital marketing campaign is in a desperate need of an update.

1. You still don’t know who your target demographic is

The question of ‘who exactly is your audience’ is probably the first one that any digital marketing campaign needs to answer. So, if you’re still not sure what the answer to the question is, you need to start introducing some changes and updates. Luckily, defining your target market is not nearly as difficult as you may have assumed. First, you might want to take a look at your customer base and compare it to that of your more and less successful competitors. Then, you need to analyze your product or service. Finally, it isn’t necessary that your target demographic chooses you. In some cases, you will be the one choosing a demographic to target.

2. Lack of marketing and sales alignments

The reason why we address this issue next is due to the fact that it is closely related to the lack of basic knowledge of your demographic. First of all, as silly as it may sound, a lot of entrepreneurs don’t fully understand their product or where it fits in the business world. In turn, this leads to an improper advertisement, reaching out to the wrong demographic and completely missing your opportunity. If your marketing efforts and your sales don’t overlap, you need to find a way to fix it. Failure to do so will lead to a huge miss when it comes to choosing methods with the greatest ROI.

3. Digital marketing is not cost-effective enough

People without previous experience have a difficult time determining if their digital marketing efforts are bringing satisfactory results. Those with a bit more experience dealing with this by reaching out to others within their niche, negotiating with other digital marketing companies and reading updated statistics year in and year out. Seeing as how digital marketing is more or less a global phenomenon, it might even be worth your while to check if outsourcing to an online marketing agency in Hong Kong would pay off. Needless to say, offshoring is a trend that is becoming more and more popular amongst entrepreneurs.

4. You work on a limited digital marketing budget

A famous businessman John Wanamaker once stated that he wastes half of the money he spends on marketing but, he admitted that he could never determine which half. Today, this is no longer true, especially in the world of digital marketing. You see, with present-day analytics, you can almost precisely measure the ROI of every single dollar you invest in digital marketing. This is especially important since a lot of small businesses have a limited budget for digital marketing. Therefore, they need to hand-tailor a campaign that will utilize these funds in a way that will generate the best ROI.

5. Your online presence is inexistent

You know you have a problem when people who are actively looking for your brand can’t seem to find you online. Imagine a scenario where an average customer or potential customer types in all the logical keywords related to your business and they don’t see you anywhere near top results. This is particularly troublesome, seeing as how for 33 percent of all people on Google the first result is exactly what they were looking for, while 95 percent of them find the answer on the first page. Nonetheless, this is just a part of a bigger problem. Sure, not being able to find your website on the first try is bad but it happens, however, what if they can’t find your social media accounts either? Needless to say, this is a huge problem that deserves to be addressed right away.

Conclusion

Another massive benefit of these indicators is not only that they reveal that you need an update but also the fact that they might point you in the right direction. In other words, they might suggest which of the issues needs to be tended to first and which of them requires the most fixing. Keep in mind that as your brand grows, you will constantly need to tweak advertising efforts in order to keep it growing. The sooner you get accustomed to this fact the more seamless the growth will be.

Dan Radak is a marketing professional with eleven years of experience. He is currently working with a number of companies in the field of digital marketing, closely collaborating with a couple of e-commerce companies. He is also a coauthor of several technology websites and a regular contributor to Technivorz.

Fivenson Studios is based in Ann Arbor, Michigan, our studio specializes in logo and website design, as well as photography and marketing campaigns for social and print media. From flyers and brochures to targeted landing pages, we aim to bring your company into the spotlight and reach a greater range of potential customers.

Fivenson Studios: Michigan's #1 Graphic Design, Web Design, & Digital Advertising Agency

Let's Get Social | https://www.fivensonstudios.com | (734) 224-9696 | Info@FivensonStudios.Com

 

  • January 31, 2018
  • By Fivenson Studios
  • Comments Off on 5 Effective Tricks for Successful Branding
  • in Blog

5 Effective Tricks for Successful Branding

Creating a successful brand is no easy task. A lot of companies out there have been trying to do this and they still haven’t achieved all of their goals. This is the case because branding is an imperfect science that involves a lot of chance – based on where your business is right now, where you want it to be in the future and, most importantly, what’s happening on the market. However, there are some tricks that are always going to do the trick and help you take your brand to the next level. We’ve come up with 5 of them that might be exactly what your brand needs.

Keep improving your products or services

One of the biggest mistakes many rookie entrepreneurs make is stop perfecting their products or services once they reach a wide audience. Not only that this prevents them from acquiring new customers but it might even cause them to lose the current ones. Just take a look at companies like Samsung or Nike. Besides being known worldwide, these companies also keep improving their products more and more and that’s what their customers like about them. Make sure you do the same and you’ll have quality products or services that’ll serve as a base for your branding strategy.

Tell your story

No matter what industry you’re in, your business is supposed to be much more than just the products or services you’re offering. You also need a story that’ll allow your customers to connect with your brand on an emotional level. And the best way to do this is to tell your story, still, this would require, at very least, acquiring storytelling 101 skills for your digital marketing arsenal. You can start with a piece of paper and write down your story. Once you do that, it’s time to refine it and share it with everyone. If you’re lacking ideas, you can always start with how you started out and what led you to where you are right now.

Reach out to influencers

In 2017, influencers played a huge role in brand creation. Every new company out there turned to influencers related to what they do, and had them review and recommend their products or services. And it seems this trend is going to stick around for quite some time. So, no matter if you’re running a new business or you’ve been out there for years, turning to influencers is definitely something you should consider doing. The best thing about this is that when working with influencers you’ll either have to pay a small fee or provide them with your products or services for free.

Build customer loyalty

Think about some world-famous brands, such as Apple or Samsung. One thing all of these brands have in common is a whole set of loyal customers anxiously waiting for new products to come out. Therefore, it’s safe to say that you can’t have a strong brand identity unless you have loyal customers. One of the best ways to build customer loyalty is to connect with your audience. Listen to what they have to say, implement it and engage with them as much as possible. You also need to keep them engaged with digital publishing and active social media pages.

Host regular events

Hosting events where you’re going to speak about what you do is another great way for you to enhance your brand. These events are going to help you demonstrate your expertise and share it with your customers and other people related to your industry. When hosting an event, it’s always a good idea to turn to experts who can help you plan everything through. You can also use an email automation system to send out invitations for your event. If you don’t like the idea of hitting the pavement, you can always think about starting a podcast or holding a seminar about what you do.

At the end of the day, there’s no magical recipe that’s going to help you make your brand known worldwide. However, the 5 tricks we’ve mentioned above should be enough to set you off to a great start. The most important thing to have in mind is that you need to keep working on improving your brand and bringing it closer to your customers.

Dan Radak is a marketing professional with eleven years of experience. He is currently working with a number of companies in the field of digital marketing, closely collaborating with a couple of e-commerce companies. He is also a coauthor of several technology websites and a regular contributor to Technivorz.

Fivenson Studios is based in Ann Arbor, Michigan, our studio specializes in logo and website design, as well as photography and marketing campaigns for social and print media. From flyers and brochures to targeted landing pages, we aim to bring your company into the spotlight and reach a greater range of potential customers.

Fivenson Studios: Michigan's #1 Graphic Design, Web Design, & Digital Advertising Agency

Let's Get Social | https://www.fivensonstudios.com | (734) 224-9696 | Info@FivensonStudios.Com

 

  • January 22, 2018
  • By Fivenson Studios
  • Comments Off on 4 Ways to Give Your E-Commerce Business a Boost
  • in Blog

4 Ways to Give Your E-Commerce Business a Boost

There are so many reasons why an SMB or a startup should start their own e-commerce website. For starters, you get to avoid a middleman like eBay and make both your business and your products appear more legitimate. Still, larger platforms often make it easier for you to grow your customer base, seeing as how they might recommend you to people who bought similar products. On the other hand, by finding a way to grow your e-commerce business organically, you can negate this downside and get to freely enjoy the perks of this system. Here are four techniques that are known to work.

 

1. Use hashtags

While to some people this may seem like a bit of a silly trend, in their core, hashtags are not that different from keywords. The greatest difference, however, is the fact that on your e-commerce website, you can use as many of them as you like, whereas most e-commerce platforms allow for a limited number of hashtags only. Nevertheless, you don’t want to push it, which is why you need to find a couple of hashtags to use. Now, unlike with keywords, going with long-tail might not be the best of ideas. If you manage to stay ahead of the current, hashtags will allow you to grow your business through networks like Twitter and Instagram.

2. Keep your eye out

Sometimes, all you have to do in order to see the errors of your ways is to keep an ear to the ground. Basically, in the age of blog posts and social media, it is quite easy for you to find out what others are talking about your brand. The most efficient way to do so is to hire the services of a media monitoring agency like Isentia. Sure, there are a lot of mean-spirited comments out there but every now and then, you might discover a proper jewel amidst them. We are talking about a ground-breaking piece of constructive criticism that will allow your business to adjust to the needs of your target demographics.

3. Turn to micro-influencers

Another great idea is to look for influencers who are relevant for your niche and exploit this connection to drive sales your way. Getting an A-list celebrity to endorse you can be incredibly expensive, however, there are alternatives you can explore. You see, there is a division amongst influencers based on the number of followers they have. Those with less than 100.000 followers are considered to be micro-influencers, although you should not make a mistake of underestimating their reach or their influence. If the niche is right, their words may resound as strongly as those of their much more popular counterparts.

4. A/B testing

Finally, any change you introduce to your e-store needs to be tested, tested and then tested once more, just in case. Keep in mind that every plugin you introduce to your platform might further complicate things and make your platform less responsive or easier to crash. Furthermore, any change you make, even an aesthetic one, might result in a situation where you actually start losing customers instead of gaining them. The only way to test those changes in a controlled environment is to go with A/B testing.

Conclusion

The thing about the above-listed four ways is that, although their success may differ from industry to industry, they usually tend to yield immediate results. Needless to say, this makes it much easier for one to track their ROI, which makes devising any future strategy much easier. Apart from the above-listed four, there are many other sales-boosting methods you might want to try out. Nonetheless, most of them are not nearly universally-applicable and are more situational or even niche-specific.

Dan Radak is a marketing professional with eleven years of experience. He is currently working with a number of companies in the field of digital marketing, closely collaborating with a couple of e-commerce companies. He is also a coauthor of several technology websites and a regular contributor to Technivorz.

Fivenson Studios is based in Ann Arbor, Michigan, our studio specializes in logo and website design, as well as photography and marketing campaigns for social and print media. From flyers and brochures to targeted landing pages, we aim to bring your company into the spotlight and reach a greater range of potential customers.

Fivenson Studios: Michigan's #1 Graphic Design, Web Design, & Digital Advertising Agency

Let's Get Social | https://www.fivensonstudios.com | (734) 224-9696 | Info@FivensonStudios.Com

 

  • January 16, 2018
  • By Fivenson Studios
  • Comments Off on 3 SEO Tools Marketers Like to Keep for Themselves
  • in Blog

3 SEO Tools Marketers Like to Keep for Themselves

If you want to survive in the world of modern business, you simply have to invest in SEO. And since more and more companies are starting to realize this, we now have the chance to use tools that have been specifically designed to help you improve your SEO efforts. Still, if you haven’t been paying enough attention, chances are you haven’t caught a glimpse of the most popular SEO tools out there. After all, most marketers want to keep these for themselves, in order to stay one step ahead of their rivals. Luckily, you’re at the right place, since we’ve compiled a list of 3 of these tools that might be exactly what you need.

Übersuggest

Of course, companies that want to invest in SEO are always going to need keywords they’ll focus their campaigns on. It was Brian Dean who said that there’s no SEO without keywords. However, companies used to struggle quite a lot to find keywords for their campaigns. And while there are some great tools, such as Google Keyword Planner, marketers nowadays have turned to another free tool designed for these purposes – Übersuggest. This tool is a great alternative to Google Keyword Planner, as it offers a whole range of suggest services to help you come up with a list of potential keywords. Another great thing about Übersuggest is that this tool is completely free to use and that’s why so many agencies enjoy using it.

You might believe that an alternative tool such as Übbersuggest is difficult to use but the truth is – its simplicity is one of the reasons why experts like it so much. All you have to do is access the Übbersuggest website and type in your desired keyword(s) into the search bar you’ll see across the entire screen. What you’ll get after you do this is a number of keywords you can use in your SEO campaign or a campaign for your client. Even though this tool is mostly used by individuals and business owners trying to figure out what their keywords are supposed to be, there’s no harm in agencies turning to it in order to help their clients choose their keywords. It doesn’t take much time to get used to using Übbersuggest, especially if you already know how the world of SEO works. And even if you’re new to SEO, you should be able to get a hang of it pretty quickly.

Dibz

This is another tool that has been created out of pure need. All agencies out there used to waste hours and hours on link prospecting and they were desperate for something that’ll make their life easier. Luckily, the experts at Four Dots have managed to come up with an amazing link building tool called Dibz, that suits every agency’s needs. But what exactly does Dibz do? Basically, it’s an advanced link prospecting tool that aids you in the link prospecting process and makes finding influencers both quicker and easier. This is done by eliminating all the clutter you run across manually from the equation, thus enhancing your link prospecting and link building efforts.

What’s so great about Dibz is that this tool is pretty easy to use, which is exactly what modern companies and marketing agencies need. This means it allows you to identify great link building opportunities with just a few clicks of your mouse. All you need to do is type in the keyword you’re working with. Let’s say you’re looking for linking opportunities for an SEO company – what you’re supposed to do is type in the most obvious keywords for it and choose the research type you want Dibz to do for you. Dibz comes with a whole set of premade campaigns, which makes it pretty easy to identify the research you want to do. Of course, each of these sets has been designed in a different way in order to help you out with a different type of prospecting. And there’s no need to say these premade campaigns will save you tons of time when trying to craft your link prospecting campaigns.

The Disavow Tool

Even though this tool was launched by Google, many experts still haven’t used it. This is the case because rarely do you have the need to remove links, which is exactly what this tool does. However, just because you never needed to do this up until now doesn’t mean you won’t have to do it in the future, and having this tool in your arsenal can be a real life-saver once something occurs that sparks the need for a disavow. Even when using a tool like this, it’s extremely important that you work together with the site owner in order to remove the link you no longer need correctly.

However, disavowing links should always be your last resort and therefore, there are some things you’ll want to do before using this tool. This is the case because disavowing your links can seriously hurt your SEO, which is definitely something you’ll want to avoid. So, before you start using this tool, it might be a good idea to manually request a link removal. And if that fails, using the Disavow Tool is going to be your safest bet. This tool will help you find the link you want to remove and allow you to do it with just a few clicks. If you don’t have too many links, we recommend checking each of the links yourself before you actually disavow them. This way, you’ll get a chance to see what’s wrong with your links and make sure there’s no need to use link removal tools again in the future.

The bottom line

If you’re looking to enhance your SEO arsenal, having these 3 tools in mind is definitely a good idea. In fact, there’s no reason why you shouldn’t give each of them a go straight away. This way, you’ll be able to get a hang of it and use them as soon as you start another SEO campaign.

Dan Radak is a marketing professional with eleven years of experience. He is currently working with a number of companies in the field of digital marketing, closely collaborating with a couple of e-commerce companies. He is also a coauthor of several technology websites and a regular contributor to Technivorz.

Fivenson Studios is based in Ann Arbor, Michigan, our graphic design team specializes in logo and web page design, as well as marketing campaigns for social and print media. From flyers and brochures to targeted landing pages, we aim to bring your company into the spotlight and reach a greater range of potential customers.

Fivenson Studios: Michigan's #1 Graphic Design, Web Design, & Digital Advertising Agency

Let's Get Social | https://www.fivensonstudios.com | (734) 224-9696 | Info@FivensonStudios.Com

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