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How to Improve Your Website’s Speed

Websites have become an essential aspect of every modern business operation. Without websites, businesses have no effective means of driving sales, attracting customers or delivering content. In other words, without a website, there are no ways to successfully run your business online. Now, in order to satisfy your customers, your website must work exceptionally.

One of the most important factors that influence customer experience and satisfaction is website speed. Slow and sluggish websites are best at driving customers away. As a matter of fact, 47% of online consumers expect for your pages to load in less than two seconds, while 67% of mobile users will abandon a website if it takes more than three seconds to load. Simply put, your website needs to be fast, in order to make your customers happy. Here's how to improve your website's speed.

Reduce the size of your images

Image quality plays a vital role in delivering a pleasing visual experience for your website's visitors. However, high-quality images can oftentimes slow down your page load time, due to their size. In essence, the better the quality of an image, the larger the size of it, and thus it takes more time for your website to display it properly. That's why it's important to reduce image size and optimize it properly.

You can start by using the right image files, such as PNG, JPEG or GIF. Also, you can either select the right image size before you upload them or compress them once you do. In addition, make sure you eliminate unnecessary image resources, such as JavaScript, HTML and CSS files. The better your images are optimized, the less time it will take to display them properly, which ultimately improves your website's speed.

Minify the code

Each and every website has many extra and unnecessary files that can greatly slow down its load time. Getting rid of such files can improve your overall website speed. The simplest way to achieve this is through the minification process. Minification gets rid of unnecessary files that reside in the code itself, but without interfering with how the code executes in the end.

In other words, minification won't affect how the browsers process your website resources, but it will remove any redundant data, such as block delimiters, white space characters and so on, that slows your pages down. Your code will become shorter and a lot easier to execute. You need to focus on minifying JavaScript, HTML and CSS resources. Furthermore, if you have difficulties improving your website speed on your own, you can always enlist the services of an agency specializing in website development in Sydney, which can help you accomplish this much more easily.

Include a content delivery network (CDN)

Having a CDN can greatly improve your website speed and page load time. CDN is a network of servers placed around the globe that helps deliver your content to various users. The way it works is that it caches your web content, such as CSS, HTML and JavaScript resources in order to make your content more available and more easily accessible. Without a CDN, every website visitor would have to send a request directly to your main server or your hosting provider.

Depending on the traffic and volume these requests, your server would eventually overload, which can slow it down or even crash it. However, when utilizing a CDN, website visitors are redirected to the server that's closest to their location that has your content made available. That way, the number of requests to your main server goes down and your website speed improves.

Leverage browser caching

Every time a user accesses your website via a browser, the browser must download all your web files in order to display them properly. Again, these are CSS, JavaScript and HTML files. The main issue is the size of these files. The larger these files are, the more time it takes for them to load properly. This can be quite long on slow Internet speeds, such as on mobile devices.

Moreover, the more files you have, the slower your speed is, because every file makes an individual request, thus overloading your server. By enabling browser caching, your website tells the browsers to store the downloaded files. That way, each time the user re-visits your website, their browser won't have to download files again, because it already has them stored and available. That means that the page load time will be much faster.

Website speed is crucial for ensuring a seamless browsing experience and user satisfaction. It's not always easy improving your website speed, but it's extremely important if you want to deliver value to your website visitors and improve your website's overall performance, as well as its efficiency.

 

Dan Radak is a marketing professional with eleven years of experience. He is currently working with a number of companies in the field of digital marketing, closely collaborating with a couple of e-commerce companies. He is also a coauthor on several technology websites and a regular contributor to Technivorz.

Fivenson Studios is based in Ann Arbor, Michigan, our studio specializes in logo and website design, as well as photography and marketing campaigns for social and print media. From flyers and brochures to targeted landing pages, we aim to bring your company into the spotlight and reach a greater range of potential customers.

Fivenson Studios: Michigan's #1 Graphic Design, Web Design, & Digital Advertising Agency

Let's Get Social | https://www.fivensonstudios.com | (734) 224-9696 | [email protected]

 

6 Clever Offline Marketing Solutions for Your Business

There’s no need to say that marketing is an important aspect of running a business. And with all the websites and social media, the web has turned out to be a great place to promote your products or services. However, if you don’t have a website or your target audience doesn’t the internet that much, you need to think about promoting your business offline. To help you, we singled out 6 clever offline marketing solutions for your business.

Business cards

No matter what kind of work you do, maintaining a professional look is always a good idea. And there’s hardly a better way to do it than to give out well-designed business cards to your current customers and potential ones. What so great about business cards is that they’re pretty cheap to print and easy to give out. All you need to do is make sure you a have a dozen of these in your pocket whenever you leave the office. Pinning them to public bulletin boards can also do the trick.

Radio commercials

The radio may seem a bit outdated but just think of all the people driving to work. Most of them tend to listen to listen to the radio while on the road and especially when they’re stuck in traffic. This makes radio commercials a perfect offline marketing solution for your business. Just make sure you find the right radio station to promote your business on. If your target audience consists of people based in the same city, opting for a local radio station is recommended. For example, if you’re based in Sydney, stations like KIIS and NOVA are something you just can’t go wrong with.

Promotional products

It seems like promotional products have been around for quite some time and this isn’t going to change in a long time. The thing is people like getting stuff for free, be it keychains or t-shirts. And if you give them free stuff, they’ll be more likely to come back and recommend your business to their friends and family. This is something many companies from cities like Sydney and Melbourne have been using to gain publicity. Luckily, finding a company that decorates promotional products in Australia shouldn’t be too difficult.

Cold Calls

Create a list of potential customers and call them up – simple as that. With a good cold-calling strategy, there should be nothing stopping you from bringing in more customers. The reason why cold calls tend to be so effective is that while you’re talking to potential customers, you’re both selling your products or services and establishing a relationship with them. Satisfied customers obtained this way will be more likely to return and refer their friends and family to your business. If you’re not sure how to establish a cold-calling strategy, turning to experts in this field might be a good idea.

Branded company vehicles

You might’ve never thought about this but your company’s vehicles are a great place for promoting your products or services. Turning your vehicles into a mobile billboard is both cheap and easy, which is exactly what you want from an offline marketing solution. According to some reports, vehicle ads can generate between 30,000 and 80,000 views a day. And think of it this way, the next time you or your employee get stuck in the traffic, at least you’ll be marketing your business.

Community events

If you have enough money, sponsoring a community is a phenomenal way to get your business out there. Instead of just showing up, you can take the lead and sponsor the entire event. This means you can hand out promotional products and coupons to every person showing up. That way, you’ll be guaranteed to get your business noticed. On top of this, you’ll be building positive brand image and gain more respect. If you can’t organize everything on your own, teaming up with a non-profit organization might be a good idea.

There you have it – 6 offline marketing solutions that are guaranteed to do the trick for your business. Even if you decide to welcome new technology and start marketing on the web, make sure you don’t forget about these offline solutions since they’re helping you attract customers more than you think.

Dan Radak is a marketing professional with eleven years of experience. He is currently working with a number of companies in the field of digital marketing, closely collaborating with a couple of e-commerce companies. He is also a coauthor on several technology websites and a regular contributor to Technivorz.

Fivenson Studios is based in Ann Arbor, Michigan, our studio specializes in logo and website design, as well as photography and marketing campaigns for social and print media. From flyers and brochures to targeted landing pages, we aim to bring your company into the spotlight and reach a greater range of potential customers.

Fivenson Studios: Michigan's #1 Graphic Design, Web Design, & Digital Advertising Agency

Let's Get Social | https://www.fivensonstudios.com | (734) 224-9696 | [email protected]

 

Use Call Tracking to Optimize Marketing Efforts

In today's modern world where the consumer has all the power, an integrated and multi-channel approach to marketing is becoming increasingly important, and incorporating call tracking into your campaigns can open up innovative ways that you can optimize them.

Tracking Online and Offline Advertising Mediums

When people talk about phone call tracking and analytics, they think it's a limited niche with limited options. In reality, however, the limitations are mostly due to lack of an innovative approach to merging call tracking with the rest of a brand's marketing and sales campaign. You can actually use call analytics to track the performance of advertising channels. Better yet: call tracking actually tracks both offline and online channels.

Here's a quick example: how do you track an advertising campaign that uses newspaper ads and pay per click (PPC) ads? Simply place separate phone numbers in both channels to track calls. Combine the data from inquiries, qualified leads, and conversions from the phone calls to the other data collected from both channels like newspaper reach and PPC ad frequency and click-through rates and you have a comprehensive overview of offline and online performance under one campaign.

Monitoring Keyword Performance in PPC

Since we already touched upon PPC, let's look at another innovative way call tracking can contribute to marketing optimization: keyword performance tracking.

Keyword performance is often a metric relegated to Google analytics and the digital realm, but any conversion optimization expert will tell you that keywords play a vital role in the persuasion of target audiences. Keywords are much more nuanced than people often think, especially in paid advertising.

Keyword performance affects at least three main factors that all contribute to the efficacy of a PPC ad:

  • Keyword targeting that matches queries technically and contextually
  • Keyword relevance to the current stage of the buying cycle target audiences find themselves in -- this is where the stages of search (navigational, informational, and transactional) come in
  • Persuasion -- how much the keyword contributes to the decision-making of target audiences to click through or make a phone call

Tracking calls from PPC ads show you what ad groups and what certain keywords within those ad groups work really well across all three dimensions, especially Persuasion.

Identifying High-Performance Conversion Pages

We mentioned conversion optimization -- a crucial and advanced facet of marketing. Call tracking and analytics can also provide invaluable data on high performing conversion pages.

The obvious way of doing this is by assigning specific numbers to specific conversion pages and track how well they performed based on the calls coming in. Take it a step further, and you can match the numbers of organic and paid traffic coming into a conversion page and split the conversion rate between methods of contact depending on what you indicated per page (email, submission form, phone number, etc). Get a bit more advanced and you can tell your sales team to always ask how leads found your conversion pages, and then cross-reference Google analytics data to check conversion paths and see what your conversion funnel looks like in action.

Analyzing the conversion path via analytics and directly asking your leads can show you high impact pages that led to a conversion page outperforming others. Every consumer journey towards any conversion page is multi-touch, and often purchase decisions are influenced not only by the conversion page but the touch points that came before it.

Conversely, Finding Low Performing Pages

In the same way call, tracking can identify high-performance conversion pages, it can also provide data on low performing conversion pages.

By virtue of the lack of calls coming in from specific numbers assigned to specific conversion pages compared to others, you can already tell some aren't as effective as the rest. You should perform a nuanced analysis of this, however, and check a few things, like:

  • Frequency of other communication methods indicated in poorly performing conversion page -- perhaps this conversion page displays a service or product that target audiences simply have no reason to call in for so they use email and submission forms instead.
  • Marketing copy -- is the marketing copy in these conversion pages low quality or do they subtly hint against calling?
  • Conversion path -- again, as explained above, the touch points before the conversion page affect the purchase decision, and you might notice that poorly performing pages don't have that many touch points pointing towards it, hinting that the conversion page itself may not be to blame for poor performance.

Training Marketing and Sales Employees

Finally, call tracking and analytics comes with call recording. You can listen in on previous calls to train your marketing and sales staff by showing them what works, what doesn't, and what can be changed for the better.

In fact, training your people in in-person, over-the-phone sales is crucial, because this is the make or break moment.

 

Fivenson Studios is based in Ann Arbor, Michigan, our studio specializes in logo and website design, as well as photography and marketing campaigns for social and print media. From flyers and brochures to targeted landing pages, we aim to bring your company into the spotlight and reach a greater range of potential customers.

Fivenson Studios: Michigan's #1 Graphic Design, Web Design, & Digital Advertising Agency

Let's Get Social | https://www.fivensonstudios.com | (734) 224-9696 | [email protected]

 

5 Indicators That Your Digital Marketing Campaign Needs an Update

The thing about digital marketing is that it is constantly evolving. Therefore, a strategy that you devised just a couple of years back doesn’t necessarily have to be valid today. Still, updating your marketing campaign and changing your strategy altogether is a lot of work, which is why a lot of people are reluctant to even try doing so unless they are 100 percent positive that it is necessary. In order to be of assistance, here are five clear indicators that your digital marketing campaign is in a desperate need of an update.

1. You still don’t know who your target demographic is

The question of ‘who exactly is your audience’ is probably the first one that any digital marketing campaign needs to answer. So, if you’re still not sure what the answer to the question is, you need to start introducing some changes and updates. Luckily, defining your target market is not nearly as difficult as you may have assumed. First, you might want to take a look at your customer base and compare it to that of your more and less successful competitors. Then, you need to analyze your product or service. Finally, it isn’t necessary that your target demographic chooses you. In some cases, you will be the one choosing a demographic to target.

2. Lack of marketing and sales alignments

The reason why we address this issue next is due to the fact that it is closely related to the lack of basic knowledge of your demographic. First of all, as silly as it may sound, a lot of entrepreneurs don’t fully understand their product or where it fits in the business world. In turn, this leads to an improper advertisement, reaching out to the wrong demographic and completely missing your opportunity. If your marketing efforts and your sales don’t overlap, you need to find a way to fix it. Failure to do so will lead to a huge miss when it comes to choosing methods with the greatest ROI.

3. Digital marketing is not cost-effective enough

People without previous experience have a difficult time determining if their digital marketing efforts are bringing satisfactory results. Those with a bit more experience dealing with this by reaching out to others within their niche, negotiating with other digital marketing companies and reading updated statistics year in and year out. Seeing as how digital marketing is more or less a global phenomenon, it might even be worth your while to check if outsourcing to an online marketing agency in Hong Kong would pay off. Needless to say, offshoring is a trend that is becoming more and more popular amongst entrepreneurs.

4. You work on a limited digital marketing budget

A famous businessman John Wanamaker once stated that he wastes half of the money he spends on marketing but, he admitted that he could never determine which half. Today, this is no longer true, especially in the world of digital marketing. You see, with present-day analytics, you can almost precisely measure the ROI of every single dollar you invest in digital marketing. This is especially important since a lot of small businesses have a limited budget for digital marketing. Therefore, they need to hand-tailor a campaign that will utilize these funds in a way that will generate the best ROI.

5. Your online presence is inexistent

You know you have a problem when people who are actively looking for your brand can’t seem to find you online. Imagine a scenario where an average customer or potential customer types in all the logical keywords related to your business and they don’t see you anywhere near top results. This is particularly troublesome, seeing as how for 33 percent of all people on Google the first result is exactly what they were looking for, while 95 percent of them find the answer on the first page. Nonetheless, this is just a part of a bigger problem. Sure, not being able to find your website on the first try is bad but it happens, however, what if they can’t find your social media accounts either? Needless to say, this is a huge problem that deserves to be addressed right away.

Conclusion

Another massive benefit of these indicators is not only that they reveal that you need an update but also the fact that they might point you in the right direction. In other words, they might suggest which of the issues needs to be tended to first and which of them requires the most fixing. Keep in mind that as your brand grows, you will constantly need to tweak advertising efforts in order to keep it growing. The sooner you get accustomed to this fact the more seamless the growth will be.

Dan Radak is a marketing professional with eleven years of experience. He is currently working with a number of companies in the field of digital marketing, closely collaborating with a couple of e-commerce companies. He is also a coauthor of several technology websites and a regular contributor to Technivorz.

Fivenson Studios is based in Ann Arbor, Michigan, our studio specializes in logo and website design, as well as photography and marketing campaigns for social and print media. From flyers and brochures to targeted landing pages, we aim to bring your company into the spotlight and reach a greater range of potential customers.

Fivenson Studios: Michigan's #1 Graphic Design, Web Design, & Digital Advertising Agency

Let's Get Social | https://www.fivensonstudios.com | (734) 224-9696 | [email protected]

 

5 Effective Tricks for Successful Branding

Creating a successful brand is no easy task. A lot of companies out there have been trying to do this and they still haven’t achieved all of their goals. This is the case because branding is an imperfect science that involves a lot of chance – based on where your business is right now, where you want it to be in the future and, most importantly, what’s happening on the market. However, there are some tricks that are always going to do the trick and help you take your brand to the next level. We’ve come up with 5 of them that might be exactly what your brand needs.

Keep improving your products or services

One of the biggest mistakes many rookie entrepreneurs make is stop perfecting their products or services once they reach a wide audience. Not only that this prevents them from acquiring new customers but it might even cause them to lose the current ones. Just take a look at companies like Samsung or Nike. Besides being known worldwide, these companies also keep improving their products more and more and that’s what their customers like about them. Make sure you do the same and you’ll have quality products or services that’ll serve as a base for your branding strategy.

Tell your story

No matter what industry you’re in, your business is supposed to be much more than just the products or services you’re offering. You also need a story that’ll allow your customers to connect with your brand on an emotional level. And the best way to do this is to tell your story, still, this would require, at very least, acquiring storytelling 101 skills for your digital marketing arsenal. You can start with a piece of paper and write down your story. Once you do that, it’s time to refine it and share it with everyone. If you’re lacking ideas, you can always start with how you started out and what led you to where you are right now.

Reach out to influencers

In 2017, influencers played a huge role in brand creation. Every new company out there turned to influencers related to what they do, and had them review and recommend their products or services. And it seems this trend is going to stick around for quite some time. So, no matter if you’re running a new business or you’ve been out there for years, turning to influencers is definitely something you should consider doing. The best thing about this is that when working with influencers you’ll either have to pay a small fee or provide them with your products or services for free.

Build customer loyalty

Think about some world-famous brands, such as Apple or Samsung. One thing all of these brands have in common is a whole set of loyal customers anxiously waiting for new products to come out. Therefore, it’s safe to say that you can’t have a strong brand identity unless you have loyal customers. One of the best ways to build customer loyalty is to connect with your audience. Listen to what they have to say, implement it and engage with them as much as possible. You also need to keep them engaged with digital publishing and active social media pages.

Host regular events

Hosting events where you’re going to speak about what you do is another great way for you to enhance your brand. These events are going to help you demonstrate your expertise and share it with your customers and other people related to your industry. When hosting an event, it’s always a good idea to turn to experts who can help you plan everything through. You can also use an email automation system to send out invitations for your event. If you don’t like the idea of hitting the pavement, you can always think about starting a podcast or holding a seminar about what you do.

At the end of the day, there’s no magical recipe that’s going to help you make your brand known worldwide. However, the 5 tricks we’ve mentioned above should be enough to set you off to a great start. The most important thing to have in mind is that you need to keep working on improving your brand and bringing it closer to your customers.

Dan Radak is a marketing professional with eleven years of experience. He is currently working with a number of companies in the field of digital marketing, closely collaborating with a couple of e-commerce companies. He is also a coauthor of several technology websites and a regular contributor to Technivorz.

Fivenson Studios is based in Ann Arbor, Michigan, our studio specializes in logo and website design, as well as photography and marketing campaigns for social and print media. From flyers and brochures to targeted landing pages, we aim to bring your company into the spotlight and reach a greater range of potential customers.

Fivenson Studios: Michigan's #1 Graphic Design, Web Design, & Digital Advertising Agency

Let's Get Social | https://www.fivensonstudios.com | (734) 224-9696 | [email protected]

 

4 Ways to Give Your E-Commerce Business a Boost

There are so many reasons why an SMB or a startup should start their own e-commerce website. For starters, you get to avoid a middleman like eBay and make both your business and your products appear more legitimate. Still, larger platforms often make it easier for you to grow your customer base, seeing as how they might recommend you to people who bought similar products. On the other hand, by finding a way to grow your e-commerce business organically, you can negate this downside and get to freely enjoy the perks of this system. Here are four techniques that are known to work.

 

1. Use hashtags

While to some people this may seem like a bit of a silly trend, in their core, hashtags are not that different from keywords. The greatest difference, however, is the fact that on your e-commerce website, you can use as many of them as you like, whereas most e-commerce platforms allow for a limited number of hashtags only. Nevertheless, you don’t want to push it, which is why you need to find a couple of hashtags to use. Now, unlike with keywords, going with long-tail might not be the best of ideas. If you manage to stay ahead of the current, hashtags will allow you to grow your business through networks like Twitter and Instagram.

2. Keep your eye out

Sometimes, all you have to do in order to see the errors of your ways is to keep an ear to the ground. Basically, in the age of blog posts and social media, it is quite easy for you to find out what others are talking about your brand. The most efficient way to do so is to hire the services of a media monitoring agency like Isentia. Sure, there are a lot of mean-spirited comments out there but every now and then, you might discover a proper jewel amidst them. We are talking about a ground-breaking piece of constructive criticism that will allow your business to adjust to the needs of your target demographics.

3. Turn to micro-influencers

Another great idea is to look for influencers who are relevant for your niche and exploit this connection to drive sales your way. Getting an A-list celebrity to endorse you can be incredibly expensive, however, there are alternatives you can explore. You see, there is a division amongst influencers based on the number of followers they have. Those with less than 100.000 followers are considered to be micro-influencers, although you should not make a mistake of underestimating their reach or their influence. If the niche is right, their words may resound as strongly as those of their much more popular counterparts.

4. A/B testing

Finally, any change you introduce to your e-store needs to be tested, tested and then tested once more, just in case. Keep in mind that every plugin you introduce to your platform might further complicate things and make your platform less responsive or easier to crash. Furthermore, any change you make, even an aesthetic one, might result in a situation where you actually start losing customers instead of gaining them. The only way to test those changes in a controlled environment is to go with A/B testing.

Conclusion

The thing about the above-listed four ways is that, although their success may differ from industry to industry, they usually tend to yield immediate results. Needless to say, this makes it much easier for one to track their ROI, which makes devising any future strategy much easier. Apart from the above-listed four, there are many other sales-boosting methods you might want to try out. Nonetheless, most of them are not nearly universally-applicable and are more situational or even niche-specific.

Dan Radak is a marketing professional with eleven years of experience. He is currently working with a number of companies in the field of digital marketing, closely collaborating with a couple of e-commerce companies. He is also a coauthor of several technology websites and a regular contributor to Technivorz.

Fivenson Studios is based in Ann Arbor, Michigan, our studio specializes in logo and website design, as well as photography and marketing campaigns for social and print media. From flyers and brochures to targeted landing pages, we aim to bring your company into the spotlight and reach a greater range of potential customers.

Fivenson Studios: Michigan's #1 Graphic Design, Web Design, & Digital Advertising Agency

Let's Get Social | https://www.fivensonstudios.com | (734) 224-9696 | [email protected]

 

3 SEO Tools Marketers Like to Keep for Themselves

If you want to survive in the world of modern business, you simply have to invest in SEO. And since more and more companies are starting to realize this, we now have the chance to use tools that have been specifically designed to help you improve your SEO efforts. Still, if you haven’t been paying enough attention, chances are you haven’t caught a glimpse of the most popular SEO tools out there. After all, most marketers want to keep these for themselves, in order to stay one step ahead of their rivals. Luckily, you’re at the right place, since we’ve compiled a list of 3 of these tools that might be exactly what you need.

Übersuggest

Of course, companies that want to invest in SEO are always going to need keywords they’ll focus their campaigns on. It was Brian Dean who said that there’s no SEO without keywords. However, companies used to struggle quite a lot to find keywords for their campaigns. And while there are some great tools, such as Google Keyword Planner, marketers nowadays have turned to another free tool designed for these purposes – Übersuggest. This tool is a great alternative to Google Keyword Planner, as it offers a whole range of suggest services to help you come up with a list of potential keywords. Another great thing about Übersuggest is that this tool is completely free to use and that’s why so many agencies enjoy using it.

You might believe that an alternative tool such as Übbersuggest is difficult to use but the truth is – its simplicity is one of the reasons why experts like it so much. All you have to do is access the Übbersuggest website and type in your desired keyword(s) into the search bar you’ll see across the entire screen. What you’ll get after you do this is a number of keywords you can use in your SEO campaign or a campaign for your client. Even though this tool is mostly used by individuals and business owners trying to figure out what their keywords are supposed to be, there’s no harm in agencies turning to it in order to help their clients choose their keywords. It doesn’t take much time to get used to using Übbersuggest, especially if you already know how the world of SEO works. And even if you’re new to SEO, you should be able to get a hang of it pretty quickly.

Dibz

This is another tool that has been created out of pure need. All agencies out there used to waste hours and hours on link prospecting and they were desperate for something that’ll make their life easier. Luckily, the experts at Four Dots have managed to come up with an amazing link building tool called Dibz, that suits every agency’s needs. But what exactly does Dibz do? Basically, it’s an advanced link prospecting tool that aids you in the link prospecting process and makes finding influencers both quicker and easier. This is done by eliminating all the clutter you run across manually from the equation, thus enhancing your link prospecting and link building efforts.

What’s so great about Dibz is that this tool is pretty easy to use, which is exactly what modern companies and marketing agencies need. This means it allows you to identify great link building opportunities with just a few clicks of your mouse. All you need to do is type in the keyword you’re working with. Let’s say you’re looking for linking opportunities for an SEO company – what you’re supposed to do is type in the most obvious keywords for it and choose the research type you want Dibz to do for you. Dibz comes with a whole set of premade campaigns, which makes it pretty easy to identify the research you want to do. Of course, each of these sets has been designed in a different way in order to help you out with a different type of prospecting. And there’s no need to say these premade campaigns will save you tons of time when trying to craft your link prospecting campaigns.

The Disavow Tool

Even though this tool was launched by Google, many experts still haven’t used it. This is the case because rarely do you have the need to remove links, which is exactly what this tool does. However, just because you never needed to do this up until now doesn’t mean you won’t have to do it in the future, and having this tool in your arsenal can be a real life-saver once something occurs that sparks the need for a disavow. Even when using a tool like this, it’s extremely important that you work together with the site owner in order to remove the link you no longer need correctly.

However, disavowing links should always be your last resort and therefore, there are some things you’ll want to do before using this tool. This is the case because disavowing your links can seriously hurt your SEO, which is definitely something you’ll want to avoid. So, before you start using this tool, it might be a good idea to manually request a link removal. And if that fails, using the Disavow Tool is going to be your safest bet. This tool will help you find the link you want to remove and allow you to do it with just a few clicks. If you don’t have too many links, we recommend checking each of the links yourself before you actually disavow them. This way, you’ll get a chance to see what’s wrong with your links and make sure there’s no need to use link removal tools again in the future.

The bottom line

If you’re looking to enhance your SEO arsenal, having these 3 tools in mind is definitely a good idea. In fact, there’s no reason why you shouldn’t give each of them a go straight away. This way, you’ll be able to get a hang of it and use them as soon as you start another SEO campaign.

Dan Radak is a marketing professional with eleven years of experience. He is currently working with a number of companies in the field of digital marketing, closely collaborating with a couple of e-commerce companies. He is also a coauthor of several technology websites and a regular contributor to Technivorz.

Fivenson Studios is based in Ann Arbor, Michigan, our graphic design team specializes in logo and web page design, as well as marketing campaigns for social and print media. From flyers and brochures to targeted landing pages, we aim to bring your company into the spotlight and reach a greater range of potential customers.

Fivenson Studios: Michigan's #1 Graphic Design, Web Design, & Digital Advertising Agency

Let's Get Social | https://www.fivensonstudios.com | (734) 224-9696 | [email protected]

What is Design?

What is Design?

Design is the search for a magical balance between business and art; art and craft; intuition and reason; concept and detail; playfulness and formality; client and designer; designer and printer; and printer and publico. Design requires focus and a passion for being creative. We’re not just a team of designers; we’re strategists, thinkers, and makers with a passion for solving problems by understanding people. We create experiences that people love by recognizing customers’ needs and desires, as well as the trends and technology that affect them. For over 10 years, we’ve been honing our practice, making sure that every part of the brands of our clients is experienced exactly the way it’s meant to, whether it’s a service, product, or digital interaction. The world is full of great ideas, but not great implementation. That’s what we’re here for: to help shape your ideas into meaningful and honest customer experiences.

 

Fivenson Studios is based in Ann Arbor, Michigan, our graphic design team specializes in logo and web page design, as well as marketing campaigns for social and print media. From flyers and brochures to targeted landing pages, we aim to bring your company into the spotlight and reach a greater range of potential customers.

Fivenson Studios: Michigan's #1 Graphic Design, Web Design, & Digital Advertising Agency

Let's Get Social | https://www.fivensonstudios.com | (734) 224-9696 | [email protected]

How Digital Agencies Can Become Better by Being More Transparent

One of the most important thing companies can do is to put themselves in their customers' shoes and imagine what they would want from one such company. Digital marketing is no different. In digital marketing, the most important thing that customers (in this case, clients) want is to know exactly what their agency is doing for them and what they are planning to do in the future.

In other words, they want transparency.

Unfortunately, not all agencies understand or wish to do this. By acting this way, they are hurting their clients and themselves. Even if your agency is one of the more transparent ones, there are probably still a few things you could do.

Current State

The main reason why transparency has been one of the hot topics in digital marketing for the last couple of years have been a number of trends and events which marked 2017 and which call for better practices.

It all started in January when Marc Pritchard, the Chief Brand Officer of the world's largest advertiser P&G gave a speech at an event organized by the Internet Advertising Bureau. In one of the most important marketing speeches in the last decade, among other things, Pritchard admonished the current state in digital advertising where Google and Facebook did not allow third-party verification of the number of ads seen and where numerous agencies they worked with engaged in the non-standardized behavior.

Facebook and Twitter were also berated on a number of occasions, saying how their advertising numbers (self-reported, of course) had nothing to do with the actual number of people ads on those platforms reached.

In 2017, we also saw the concept of influencer marketing being examined more closely, revealing an even murkier state of things. Namely, most studies showed various brands handing serious money to YouTube, Instagram and Facebook influencers without knowing exactly what they are paying for or how this would influence their bottom line.

Content marketing and SEO have also been put under the microscope more frequently than before, often showing that agencies have been engaging in practices that do not correspond to what works well in the long run.

How Agencies Can Become More Transparent

The good news is that digital marketing agencies can easily avoid aforementioned issues by becoming more transparent with their strategies and tactics they use to help their clients.

For one, digital agencies should become more involved and forthcoming when it comes to briefs they receive from their clients. In most cases, the clients simply do not know exactly what they want and how they want it done. It is the responsibility of the agencies to help them come up with briefs that will be clear, factual and 100% transparent. This is the first step in enabling relationships that will work for everyone.

Another important thing is that agencies are upfront about what is possible and what simply cannot be done. For instance, if a newly opened legal firm from New York City approached an SEO agency and told them that they want to be in the top 5 Google results in the next two months, it is the responsibility of said SEO agency to explain to them that this is simply not possible. Agencies should explain what goes into their work and which outcomes are realistic.

Moreover, clients will sometimes come with certain requests that cannot be met in the way they imagined them to be. For instance, a freshly opened eCommerce store will want to use social media marketing to boost their customer base by a factor of 5. This is not how it's done and the agency should explain this to the client. The agency will also recommend a course of action that might work to this end, like for instance spending some money on Facebook ads, for example.

The important is that everyone is frank and open.

It is also essential that the clients are familiar with the KPIs that will be used to ensure that agencies' people are doing everything in their power to deliver on the promised service. Using a streamlined, client-friendly KPI dashboard is the most straightforward way to do this as it will provide the clients with all the data they will need to determine if their agency is actually doing good work for them. Clients should be provided with ongoing insights into how their campaigns are performing and whether something should be changed.

Finally, agencies have to be upfront about the lack of success, should they experience it. Sometimes, things just do not work out, no matter how much expertise, work hours and everything else is poured into a campaign. Agencies need to make their clients aware that something isn't working, instead of letting them throw more money on it.

Closing Word

It is in everyone's interest to have a transparent agency-client relationship. It lets clients know exactly what their money is getting them and it allows agencies to work without worrying about every penny they spend and every little move they make.

Fivenson Studios is based in Ann Arbor, Michigan, our graphic design team specializes in logo and web page design, as well as marketing campaigns for social and print media. From flyers and brochures to targeted landing pages, we aim to bring your company into the spotlight and reach a greater range of potential customers.

Fivenson Studios: Michigan's #1 Graphic Design, Web Design, & Digital Advertising Agency

Let's Get Social | https://www.fivensonstudios.com | (734) 224-9696 | [email protected]

 

HAPPY 2018 FROM YOUR FRIENDS AT FIVENSON STUDIOS

We wish everyone a very happy 2018. May all your dreams come true, and to those who own businesses, may you have a prosperous year ahead. Thank you to everyone that has supported us thus far; we look forward to serving you in the year to come.

Fivenson Studios is based in Ann Arbor, Michigan, our graphic design team specializes in logo and web page design, as well as marketing campaigns for social and print media. From flyers and brochures to targeted landing pages, we aim to bring your company into the spotlight and reach a greater range of potential customers.

Fivenson Studios: Michigan's #1 Graphic Design, Web Design, & Digital Advertising Agency

Let's Get Social | https://www.fivensonstudios.com | (734) 224-9696 | [email protected]

 

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Design must reflect the practical and aesthetic in business but above all... good design must primarily serve people. Let's start serving you.

Keep in touch with us

Lets get social. We would love to meet you! We Are Currently Open Monday-Sunday 8am-11pm [email protected]

Name: Christopher
Phone: (734) 224-9696
Address: 1214 S. University Ave Unit 4075 Ann Arbor, MI 48104

734-224-9696