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  • December 6, 2018
  • By Fivenson Studios
  • Comments Off on Biometric Boosts to Security in 2019
  • in Blog

Biometric Boosts to Security in 2019

Due to the fact that we keep more and more data stored on various devices, data security is one of our greatest concerns. The security of a device that you’re supposed to use on a daily basis is tricky business, due to the fact that it has to fulfill two criteria in order to be efficient. First, it has to be hard to crack. Second, it has to be as little time- and effort-consuming as possible. It goes without saying that these two seldom go together. A simple unlocking pattern is pragmatic but not safe, whereas a complex one is safe but not pragmatic. This is why some manufacturers, developers, and users see a saving grace in the notion of biometrics.

A giant leap forward

The first reason why biometrics are so great in this field is due to the fact that they fulfill both of the above-discussed criteria. Leaving a fingerprint takes less time and effort than typing in a password or drawing a pattern and it’s much more secure. This means that you’re the only one capable of unlocking your phone (for instance), as it should be. Moreover, most passwords, even the secure ones need to be changed from time to time.

The more often you do so, the greater is the risk of you actually forgetting your password. Writing it down in order to remember is an option but an unsecured one, since a note, a piece of paper or a card can be forgotten. Needless to say, if this piece of paper falls into the wrong hands, all your security efforts will be completely useless. On the other hand, if you’re unlocking these devices with your fingertip or your iris, you won’t have this issue. The only problem (from the practical standpoint), lies in the fact that your roommate will no longer be able to answer your phone while you’re in the shower (which probably isn’t even a downside, now that we think of it).

Facial recognition

Another biometric trend that most device developers are working on is facial recognition. Sure, these efforts exist for years and decades now, yet, in the past, there were some problems and setbacks. Some of the prototype facial recognition tools were unable to differentiate between a real face and a face on a photograph. This means that anyone with an access to your Facebook page (even without it, if you have an unlocked profile or your face on a profile picture) could, potentially, unlock your phone. It goes without saying that they could also take a picture of you in public, without you even being aware of it, and present it to your phone in order to unlock it.

Fortunately, technology has made massive leaps since then and it made this concept much closer to an actual secure use. With the latest Apple face recognition update, things are expected to go even further. The latest iOS 12 will even allow you to add another face to your phone’s face ID. This means that you’ll finally be able to get a clean and simple solution to the scenario discussed at the end of the previous section.

Iris Scan

One more biometric trend that was quite popular in the past, yet, was of dubious success was the one of eye scan. A couple of years back, Samsung Galaxy S8 was proud of its iris scanner which was supposed to allow their users to unlock the device using nothing other than their eye. Unfortunately, some users complained that the use of this scanner caused them a no small amount of eye discomfort.

These rumors and accusations have driven away a lot of people, which was quite bad due to the fact that this feature was supposed to be the unique selling proposition for the device. Fortunately, this issue was worked on vehemently and, nowadays, these claims and accusations are much less frequent than before.

Recognition of behavior patterns

The last item on this list that we’re about to discuss is the so-called recognition of behavior patterns, which can be the last line of defense for your privacy. Namely, even if, by some miracle, a malicious third party manages to unlock your phone, the way in which they type, click and use your phone might become an indicator that it’s not you using the phone. While still in the prototype stage, this technology might be closer than you think.

Conclusion

At the end of the day, no matter what hiccups it encountered the progression of biometrics seems inevitable. This is hardly a surprise when one pauses to consider all the benefits that might come from this tech trend in the future.

Dan Radak is a marketing professional with eleven years of experience. He is currently working with a number of companies in the field of digital marketing, closely collaborating with a couple of e-commerce companies. He is also a coauthor on several technology websites and a regular contributor to Technivorz.

Fivenson Studios Based in Ann Arbor, Michigan, our award-winning team specializes in logo and web page design, as well as marketing campaigns for social and print media. From flyers and brochures to targeted landing pages, we aim to bring your company into the spotlight and reach a greater range of potential customers. Your advertising message needs to be expressed in a way that captures the imagination and attention of your customers. That’s where we come in.

Fivenson Studios: Michigan's #1 Website Design, Graphic Design, & Digital Advertising Agency

Let's Get Social | https://www.fivensonstudios.com | (734) 224-9696 | info@fivensonstudios.com

  • December 5, 2018
  • By Fivenson Studios
  • Comments Off on How to Promote Your New Logo: Best Online and Offline Strategies
  • in Blog

How to Promote Your New Logo: Best Online and Offline Strategies

Source: unsplash.com

Regardless of whether you are a startup establishing your presence on the market or a company with a tradition seeking to reinvent itself, the logo you choose is your ambassador, and the world needs to be familiarized with it if you want to be successful.

Since its purpose is to make your brand recognizable, it is of paramount importance to promote it, if it is something your customers and potential customers are not aware of.

If you have a new logo, particularly if it is drastically different than the previous one, you shouldn’t allow its launch to go without a strong marketing campaign and distribution network. Here are several tips which will help you implement this idea.

Write about it

Source: freepik.com

If you are at least familiar with digital marketing, then you know content is the king when it comes to attracting the audience’s attention. It is no different with promoting your new logo. The goals are the same: reaching a larger audience, awaking curiosity, and giving your users a quality piece of reading.

To achieve all that, the blog post about your new logo must be interesting, catchy, and enticing. You can share the story about the beginning of the company and how the original logo came to be or talk about new ideas, people who participated in the creation of your ‘visual ambassador’, anecdotes, and experiences, etc.

However, a poorly written article is worse than having no article at all, so if your company doesn’t have the staff or the capacity to write a quality blog about the logo, outsource this task to professionals.

Tease on social media

Before you even put your logo out there, tease about it on social media. Share short stories, be nostalgic, but optimistic about the future, be funny... Give your audience a chance to guess which one of, for example, three logos that were an option have you chosen.

Source: unsplash.com

When your mind is set, you can start promoting the actual logo. Be focused on image-oriented social media platforms, such as Instagram, Picasa, and Flickr, but also keep in mind where most of your customers reside. If that is Facebook, don’t ignore this platform.

Get physical

There will be years, decades, and more before the old marketing ways become fully obsolete. In fact, a particular audience still relies on traditional marketing (e.g., baby boomers and older generations), but not only them. Some millennials will also not and remember your logo on a billboard in a crowded street if they are constantly passing through that area. Flyers, pamphlets, and similar printed material can be useful for attracting clients which are passing nearby your store.

Promotional products and merchandise

Isn’t a tangible useful product the most effective way for someone to remember and recognize your business? Of course, it is, especially when people wearing or using them are walking commercials. However putting your brand new logo on hundreds or even thousands of T-shirts and giving them away can be too expensive, especially for a small business. These sort of products can be saved for merchandising.

Source: unsplash.com

As for giveaways, you can stick to the more affordable options, just make sure they are something your customers would use or wear (not only in private). A good example comes in the form of detailed photo etched lapel pins which can portray your logo perfectly because of the fine details, and they can, depending on the attachment be worn as cufflinks, earrings, keychains, etc.

Run to the hills

Well, not really, but you can use guerrilla marketing tactics to get your logo out there and to get noticed by potential customers. This includes all creative ideas which are stepping out of the box of what we see as conventional, but which also don’t give out the signal that something is marketing.

Take for example temporary graffiti art, flash mob dances, temporary tattoos, and even random acts of kindness, all of which can be a bold way to show off your new logo.

Source: freepik.com

There is no single perfect way to promote your new logo. In fact, a successful promotion is a mix of all of these techniques. Finally, revealing your new logo to the public eye can be a part of a wider campaign which will, simultaneously, introduce a new service or an improvement, to go along the image change.

Fivenson Studios Based in Ann Arbor, Michigan, our award-winning team specializes in logo and web page design, as well as marketing campaigns for social and print media. From flyers and brochures to targeted landing pages, we aim to bring your company into the spotlight and reach a greater range of potential customers. Your advertising message needs to be expressed in a way that captures the imagination and attention of your customers. That’s where we come in.

Fivenson Studios: Michigan's #1 Website Design, Graphic Design, & Digital Advertising Agency

Let's Get Social | https://www.fivensonstudios.com | (734) 224-9696 | info@fivensonstudios.com

  • November 2, 2018
  • By Fivenson Studios
  • Comments Off on Handling Fast Startup Growth: How to Make It Work
  • in Blog

Handling Fast Startup Growth: How to Make It Work

For those running a business, growth is surely a good thing, and it is everything an entrepreneur can expect when launching a startup. Growth is a measure of validation for your hard work, ideas, and business practices. Growth allows business owners to hire more employees, earn more, and fuel the economy.

However, for startups, fast growth can be a path with many pitfalls, and it can get in the way of running the business correctly. Going above your standard sale range can make it hard to keep track of the financials. Such changes will require hiring new employees very fast, which can lead to wrong staffing decisions. The confusion created with finances and staff can, consequently, result in losing touch with the customers.

These are not reasons to avoid growth, as it is undoubtedly beneficial for your company. Here are some tips which will help you avoid the landmines of fast startup growth, and keep your company stable and growing.

Keep your customers first

As we mentioned, one of the dangers of fast startup growth is losing sight of your customers, especially the faithful ones who have been there with you from the start. This could hurt your reputation and make your hard work meaningless in the future.

Instead of sidelining your customers, use the rapid growth as an opportunity to get to know them better and show them they matter. By involving them in key decisions and asking for their feedback about the changes you are making, you will improve retention and get a quality word-of-mouth marketing that can’t be bought with money.

Maintain all valuable relationships

Source: unsplash.com

Customers are not the only ones that can suffer as a result of business expansion – so can your employees, partners, and vendors. Make sure you know which relationships will be valuable in the future. Invest in their maintenance with honest communication. Try not to push your employees too hard and create tension by pressuring them. Instead, motivate them to grow alongside your business, and show them how they can benefit from such success.

Make it easier for your team

Hiring new employees is a complicated process and it shouldn’t be done in a helter-skelter manner. It is understandable that you need to expand your team, but it is better to invest some time and effort into interviews and resume scanning before you make the final decision about the new members of your staff. Until then, you should remove some of the burdens of off your team’s shoulders. You can do this by outsourcing some of the areas of your work and by automatizing certain processes. For the start, you can get an affordable and fast helpdesk ticketing system, and then move on to sending email updates, and aggregating bid data. As for the outsourcing, some of the most commonly outsourced areas are accounting and IT.

Work on your branding

Source: freepik.com

Branding is not something you can leave for tomorrow, especially when your business is growing. It is, in fact, something you should have done before you even started the business. If you are not satisfied with the personality and image representing your brand, now is the right time to change it. Unless your company has employees in charge of this important duty, you should leave it to professionals experienced in logo design, social media design, website development, creating portfolios, and search engine optimization.

Focus on scalability

For small startups experiencing rapid growth, scalable management can be the salvation. The scalable quality management system is made up of key business policies and processes which focus on assessing the organization’s general goals and maintaining a minimal level of optimal quality. This means you need to map the key processes, set priorities, and establish timelines which will help you in creating a sustainable management system during the growth period.

Find a mentor

You can be the smartest new entrepreneur in the world. You can be the next Steve Jobs. You can be on your way to rule the business world. But none of this matter unless you have experience in these situations. So, let go of your ego, and find a mentor who has been there before and who can lead you through these traps and help you find your way out of the maze safely.

Keep your finances in check

Source: freepik.com

Growth doesn’t mean money will grow on the trees in front of your offices. In fact, it can require even more investments, in the new workforce, materials, marketing, and similar. Here are five financial aspects you should have in mind when handling a growing business:

  1. Create a new budget which suits your current situation.
  2. Understand the cash flow.
  3. Evaluate new purchases, including equipment, supplies, and similar.
  4. Plan for employees’ cost (both new and the old, if the workload is bigger the salary should grow with it).
  5. If needed, seek outside financial help.

Source: unsplash.com

A quick startup growth can be exciting, but also overwhelming. If you follow these tips and make other necessary adjustments which will help you adapt to the changing circumstances, you can get the most of the growth, and avoid making the same mistakes many startups before you have made.

 

Fivenson Studios Based in Ann Arbor, Michigan, our award-winning team specializes in logo and web page design, as well as marketing campaigns for social and print media. From flyers and brochures to targeted landing pages, we aim to bring your company into the spotlight and reach a greater range of potential customers. Your advertising message needs to be expressed in a way that captures the imagination and attention of your customers. That’s where we come in.

Fivenson Studios: Michigan's #1 Website Design, Graphic Design, & Digital Advertising Agency

Let's Get Social | https://www.fivensonstudios.com | (734) 224-9696 | info@fivensonstudios.com

  • November 1, 2018
  • By Fivenson Studios
  • Comments Off on 6 Steps to Become an Authority in Your Industry
  • in Blog

6 Steps to Become an Authority in Your Industry

One of the ways to develop loyal customers and ensure a better standing in the business world is to become an authority in your industry. Not only will this promote your brand in an organic and natural way but it will also help you out in networking, due to the fact that your reputation will often precede you. In turn, this will help make your employees respect you more and create an immense boost for your talent attraction efforts. Still, becoming an authority in an industry (any industry) is not a simple matter. With that in mind and without further ado, here are six steps to becoming an authority in your industry.

1. Picking a narrow niche

The first thing you can do to persuade your audience that you know what you’re talking about is to pick a narrow niche. Think about it this way: would your audience believe that you know a lot about car batteries if you were to sell all car parts or if you were specialized in selling just car batteries? Of course, a lot of businesses don’t find this kind of exclusivity to be exactly profitable, yet, there are some industries where this can help you make quite a fortune. There are usually different models, sizes, manufacturers, and versions of the product that’s your primary focus. You probably wouldn’t even have that easy of a job managing it all.

2. Quality content

Creating quality content is, beyond doubt, the best way to connect with your audience on both personal and professional level; therefore, it needs to become a top priority. For starters, you need to understand that showing your expertise isn’t something you do through the use of specialized, often obscure terminology. Of course, using basic terminology is expected, yet, managing to give your audience explanations in a way that they truly understand is sometimes a challenge. Imagine if they’ve already visited several posts on the same topic and failed to understand anything about the subject matter. Then, they arrive at your blog and get an understanding of the situation. Who are they going to value and appreciate more?

3. Better Google Rank

The next thing you need to understand is the fact that your Google rank determines your trustworthiness in the eyes of your audience. There’s a statistic claiming that one-third of all Google searches end with the first result, while 95 percent of people using this feature never reach page two. This is not just because people are too lazy to invest time in proper research but also because they believe that these latter results are less reliable. Therefore, you need to hire the services of a professional SEO agency or, if you aim to be more frugal, consider the possibility of a DIY SEO project. Either way, your business is in for a considerable reputation boost.

4. Don’t be afraid to go first

When it comes to implementing new trends and business practices, a lot of entrepreneurs prefer to take a safer approach and allow someone else to test the waters. Even though some of these trends are expensive and going in head-first is unsafe, successfully pulling this off can improve your authority by quite a bit. First of all, people who are cautious about trends usually wait for early reviews and ratings and, by being a pioneer, you can become their source. This means increased traffic, increased credibility and respect even by some of your niche-peers, not just your regular audience. In other words, this approach definitely has its advantages.

5. Act like a leader

While it’s important to look past the surface, it’s also important that you look the part and actually act like a leader. The very choice of words that you use in your textual content or your stance in visual content (YouTube videos) and public addresses can determine how people perceive your brand. Charisma and leadership are incredibly potent tools and even if you’re the most knowledgeable person alive (on this particular topic) it’s uncertain if people will be able to grasp it without them. This is why learning a thing or two about public speaking and choosing a tad more confident tone in your writing might be a much smarter choice.

6. Have your stance

Every niche has its issues, problems and experience changes and it’s important that you, as a figure of authority, have a stance on all of these issues. Now, this is an incredibly important part and it is something where you cannot afford to go wrong. First of all, while it is expected for you to respond as soon as possible, it’s not smart to do so before you thoroughly research the topic at hand. Second, a lot of brands simply can’t admit when they’re wrong, which puts them in a much worse position. It’s OK to admit when you’re wrong; just don’t change your stance too often. To avoid this, simply don’t make any hasty statements.

Conclusion

At the end of the day, while authority has to do everything with knowledge and performance, the truth is that people often look for authority in appearance. In order not to miss out on anything good, make sure to cover all of these fronts.

Dan Radak is a marketing professional with eleven years of experience. He is currently working with a number of companies in the field of digital marketing, closely collaborating with a couple of e-commerce companies. He is also a coauthor on several technology websites and a regular contributor to Technivorz.

 

Fivenson Studios is based in Ann Arbor, Michigan, our studio specializes in logo and website design, as well as photography and marketing campaigns for social and print media. From flyers and brochures to targeted landing pages, we aim to bring your company into the spotlight and reach a greater range of potential customers.

Fivenson Studios: Michigan's #1 Graphic Design, Website Design, & Digital Advertising Agency

Let's Get Social | https://www.fivensonstudios.com | (734) 224-9696 | Info@FivensonStudios.Com

 

  • September 7, 2018
  • By Fivenson Studios
  • Comments Off on Entrepreneurs on a Budget: 7 Branding Tips
  • in Blog

Entrepreneurs on a Budget: 7 Branding Tips

Any entrepreneur worth their salt understands the importance of effective branding. There are few assets more valuable to a business than their brands. As such, they need to be treated with the appropriate consideration. If you can’t show your brands the respect and attention that they deserve within your business, they are unlikely to receive it in the wider marketplace.

Source: unsplash.com

While experts can be notoriously expensive to hire, you should most definitely not ignore branding completely like entrepreneurs often do since they consider it too costly. In fact, there are a variety of techniques that can be used by businesses working on a budget.

Use Your Network

All entrepreneurs should have a network. Even if you don’t set out specifically to form one, you will naturally come into contact with a wide range of different people as you progress through the world of business.

Source:unsplash.com

When it comes to getting your brand out there, these people can be invaluable conduits to a wider audience. This is especially important when you are looking to spread your branding to entirely new demographics. In such cases, if you have someone in your network who already has a foot in the door, they can help you to get the right people on board early on.

Involve All of Your Workers

Getting your team onside, ensuring that as they go about their daily lives and interact with other people, in both personal and professional capacities, they are always mindful of the brands they represent, is essential if your brand is ever to achieve the kind of market dominance that all business leaders ultimately crave. Good branding practices begin within your business and are carried on outside it.

Source: unsplash.com

If you only consider potential customers with your branding, you will inevitably end up with branding ideas that are entirely bereft of the kind of heart and soul that are required if they are to propagate through an entire industry. One of the most effective ways of ensuring that your branding contains the very essence of your business within its DNA is to ensure that you involve a variety of different people from your team in making branding decisions.

You don't need to seek every person's opinion on every single piece of branding that you do, but you should make sure that all the relevant parts of your business are represented in discussions. This is especially important in businesses where there are departments who rarely discuss things with one another.

Devise a Brand Story

The more people can relate to your brand, the more it will resonate with them. The more it resonates, the easier it is to generate interest and enthusiasm. People are naturally drawn towards stories. We like to give our lives, and the events in them, a particular narrative as a way of making sense of it all. Adopting the same approach when it comes to your branding will help you to present it to your audience in a much more compelling and interesting way.

For small businesses, in particular, podcast advertising can build a compelling story and help people to connect to your brand. In fact, many companies are producing their own branded podcasts rather than using advertising only. These podcast series are meant to amplify a brand’s story and connect with people on the same wavelength. Two excellent examples of brand-sponsored podcasts include Casper’s In Your Dreams and Tinder’s DTR.

Work with a Social Media Expert

Source: freepik.com

Social media is a vital marketing tool for any business operating today. No matter what industry or sector you primarily operate in, a significant portion, almost certainly a majority, of your customers will be active on social media and can, therefore, be harnessed to enhance your branding.

Not only is advertising on social media an effective way of reaching as many people as possible, it is also a great way of involving your customers in spreading the word about your business and brand. A common way of doing this is to hold some kind of giveaway and require your followers to like and share in order to be in with a chance of receiving free stuff

This is a simple and inexpensive way of generating organic interest in your business and alerting new audiences to your brand.

A social media expert will be able to help you get the most out of your marketing efforts and can direct you to the most suitable platforms and methods for your needs.

Target Your Marketing

Perhaps the most effective way of marketing on a budget is to make sure that you know exactly who you are trying to reach. You might be trying to encourage uptake of a new product or service amongst your existing customers. Alternatively, you might be looking to expand your customer base beyond your established market and break into new ground. In either case, you will be able to market infinitely more effectively if you know the demographics you are targeting.

Source: freepik.com

Market research is one of the most powerful tools in the modern business’ arsenal. There is now a multitude of techniques and technologies which can be deployed, either by yourself or by an outside agency, to learn specific, granular information about the audience you are trying to reach.

Guest Posting

This is another very effective form of organic marketing. Look for online blogs and communities that are relevant to your business and products, then see if you can write them a guest post. In most cases, this will cost you nothing more than the time it takes you to produce the post.

Another advantage of guest posting is that it allows you to control the narrative surrounding the mention of your product. This allows you to avoid an article that is too salesy.

Outsourcing

Finally, never be afraid to outsource the task of marketing your brand if you feel that you are constantly banging your head against a wall. While it is natural to want to retain as much control of the process as possible, sometimes the best move for your brand is to seek outside assistance.

Source: freepik.com

Branding is an essential aspect of marketing for any business, but it doesn’t have to be an expensive one. If you approach your branding in the right way and take advantage of the right techniques, you should have no trouble spreading the word about your brand as far and wide as possible on a budget.

 

Although web design is Catherine’s formal education, productivity, business management and business growth in this digital age are topics Catherine is quite interested in lately. She has been researching and learning for some time now, and she is always happy to share her knowledge and inspire others by writing some quality content.

Fivenson Studios is based in Ann Arbor, Michigan, our studio specializes in logo and website design, as well as photography and marketing campaigns for social and print media. From flyers and brochures to targeted landing pages, we aim to bring your company into the spotlight and reach a greater range of potential customers.

Fivenson Studios: Michigan's #1 Graphic Design, Website Design, & Digital Advertising Agency

Let's Get Social | https://www.fivensonstudios.com | (734) 224-9696 | Info@FivensonStudios.Com

 

  • May 25, 2018
  • By Fivenson Studios
  • Comments Off on How to Improve Your Website’s Speed
  • in Blog

How to Improve Your Website’s Speed

Websites have become an essential aspect of every modern business operation. Without websites, businesses have no effective means of driving sales, attracting customers or delivering content. In other words, without a website, there are no ways to successfully run your business online. Now, in order to satisfy your customers, your website must work exceptionally.

One of the most important factors that influence customer experience and satisfaction is website speed. Slow and sluggish websites are best at driving customers away. As a matter of fact, 47% of online consumers expect for your pages to load in less than two seconds, while 67% of mobile users will abandon a website if it takes more than three seconds to load. Simply put, your website needs to be fast, in order to make your customers happy. Here's how to improve your website's speed.

Reduce the size of your images

Image quality plays a vital role in delivering a pleasing visual experience for your website's visitors. However, high-quality images can oftentimes slow down your page load time, due to their size. In essence, the better the quality of an image, the larger the size of it, and thus it takes more time for your website to display it properly. That's why it's important to reduce image size and optimize it properly.

You can start by using the right image files, such as PNG, JPEG or GIF. Also, you can either select the right image size before you upload them or compress them once you do. In addition, make sure you eliminate unnecessary image resources, such as JavaScript, HTML and CSS files. The better your images are optimized, the less time it will take to display them properly, which ultimately improves your website's speed.

Minify the code

Each and every website has many extra and unnecessary files that can greatly slow down its load time. Getting rid of such files can improve your overall website speed. The simplest way to achieve this is through the minification process. Minification gets rid of unnecessary files that reside in the code itself, but without interfering with how the code executes in the end.

In other words, minification won't affect how the browsers process your website resources, but it will remove any redundant data, such as block delimiters, white space characters and so on, that slows your pages down. Your code will become shorter and a lot easier to execute. You need to focus on minifying JavaScript, HTML and CSS resources. Furthermore, if you have difficulties improving your website speed on your own, you can always enlist the services of an agency specializing in website development in Sydney, which can help you accomplish this much more easily.

Include a content delivery network (CDN)

Having a CDN can greatly improve your website speed and page load time. CDN is a network of servers placed around the globe that helps deliver your content to various users. The way it works is that it caches your web content, such as CSS, HTML and JavaScript resources in order to make your content more available and more easily accessible. Without a CDN, every website visitor would have to send a request directly to your main server or your hosting provider.

Depending on the traffic and volume these requests, your server would eventually overload, which can slow it down or even crash it. However, when utilizing a CDN, website visitors are redirected to the server that's closest to their location that has your content made available. That way, the number of requests to your main server goes down and your website speed improves.

Leverage browser caching

Every time a user accesses your website via a browser, the browser must download all your web files in order to display them properly. Again, these are CSS, JavaScript and HTML files. The main issue is the size of these files. The larger these files are, the more time it takes for them to load properly. This can be quite long on slow Internet speeds, such as on mobile devices.

Moreover, the more files you have, the slower your speed is, because every file makes an individual request, thus overloading your server. By enabling browser caching, your website tells the browsers to store the downloaded files. That way, each time the user re-visits your website, their browser won't have to download files again, because it already has them stored and available. That means that the page load time will be much faster.

Website speed is crucial for ensuring a seamless browsing experience and user satisfaction. It's not always easy improving your website speed, but it's extremely important if you want to deliver value to your website visitors and improve your website's overall performance, as well as its efficiency.

 

Dan Radak is a marketing professional with eleven years of experience. He is currently working with a number of companies in the field of digital marketing, closely collaborating with a couple of e-commerce companies. He is also a coauthor on several technology websites and a regular contributor to Technivorz.

Fivenson Studios is based in Ann Arbor, Michigan, our studio specializes in logo and website design, as well as photography and marketing campaigns for social and print media. From flyers and brochures to targeted landing pages, we aim to bring your company into the spotlight and reach a greater range of potential customers.

Fivenson Studios: Michigan's #1 Graphic Design, Web Design, & Digital Advertising Agency

Let's Get Social | https://www.fivensonstudios.com | (734) 224-9696 | Info@FivensonStudios.Com

 

  • April 25, 2018
  • By Fivenson Studios
  • Comments Off on 6 Clever Offline Marketing Solutions for Your Business
  • in Blog

6 Clever Offline Marketing Solutions for Your Business

There’s no need to say that marketing is an important aspect of running a business. And with all the websites and social media, the web has turned out to be a great place to promote your products or services. However, if you don’t have a website or your target audience doesn’t the internet that much, you need to think about promoting your business offline. To help you, we singled out 6 clever offline marketing solutions for your business.

Business cards

No matter what kind of work you do, maintaining a professional look is always a good idea. And there’s hardly a better way to do it than to give out well-designed business cards to your current customers and potential ones. What so great about business cards is that they’re pretty cheap to print and easy to give out. All you need to do is make sure you a have a dozen of these in your pocket whenever you leave the office. Pinning them to public bulletin boards can also do the trick.

Radio commercials

The radio may seem a bit outdated but just think of all the people driving to work. Most of them tend to listen to listen to the radio while on the road and especially when they’re stuck in traffic. This makes radio commercials a perfect offline marketing solution for your business. Just make sure you find the right radio station to promote your business on. If your target audience consists of people based in the same city, opting for a local radio station is recommended. For example, if you’re based in Sydney, stations like KIIS and NOVA are something you just can’t go wrong with.

Promotional products

It seems like promotional products have been around for quite some time and this isn’t going to change in a long time. The thing is people like getting stuff for free, be it keychains or t-shirts. And if you give them free stuff, they’ll be more likely to come back and recommend your business to their friends and family. This is something many companies from cities like Sydney and Melbourne have been using to gain publicity. Luckily, finding a company that decorates promotional products in Australia shouldn’t be too difficult.

Cold Calls

Create a list of potential customers and call them up – simple as that. With a good cold-calling strategy, there should be nothing stopping you from bringing in more customers. The reason why cold calls tend to be so effective is that while you’re talking to potential customers, you’re both selling your products or services and establishing a relationship with them. Satisfied customers obtained this way will be more likely to return and refer their friends and family to your business. If you’re not sure how to establish a cold-calling strategy, turning to experts in this field might be a good idea.

Branded company vehicles

You might’ve never thought about this but your company’s vehicles are a great place for promoting your products or services. Turning your vehicles into a mobile billboard is both cheap and easy, which is exactly what you want from an offline marketing solution. According to some reports, vehicle ads can generate between 30,000 and 80,000 views a day. And think of it this way, the next time you or your employee get stuck in the traffic, at least you’ll be marketing your business.

Community events

If you have enough money, sponsoring a community is a phenomenal way to get your business out there. Instead of just showing up, you can take the lead and sponsor the entire event. This means you can hand out promotional products and coupons to every person showing up. That way, you’ll be guaranteed to get your business noticed. On top of this, you’ll be building positive brand image and gain more respect. If you can’t organize everything on your own, teaming up with a non-profit organization might be a good idea.

There you have it – 6 offline marketing solutions that are guaranteed to do the trick for your business. Even if you decide to welcome new technology and start marketing on the web, make sure you don’t forget about these offline solutions since they’re helping you attract customers more than you think.

Dan Radak is a marketing professional with eleven years of experience. He is currently working with a number of companies in the field of digital marketing, closely collaborating with a couple of e-commerce companies. He is also a coauthor on several technology websites and a regular contributor to Technivorz.

Fivenson Studios is based in Ann Arbor, Michigan, our studio specializes in logo and website design, as well as photography and marketing campaigns for social and print media. From flyers and brochures to targeted landing pages, we aim to bring your company into the spotlight and reach a greater range of potential customers.

Fivenson Studios: Michigan's #1 Graphic Design, Web Design, & Digital Advertising Agency

Let's Get Social | https://www.fivensonstudios.com | (734) 224-9696 | Info@FivensonStudios.Com

 

  • March 26, 2018
  • By Fivenson Studios
  • Comments Off on Use Call Tracking to Optimize Marketing Efforts
  • in Blog

Use Call Tracking to Optimize Marketing Efforts

In today's modern world where the consumer has all the power, an integrated and multi-channel approach to marketing is becoming increasingly important, and incorporating call tracking into your campaigns can open up innovative ways that you can optimize them.

Tracking Online and Offline Advertising Mediums

When people talk about phone call tracking and analytics, they think it's a limited niche with limited options. In reality, however, the limitations are mostly due to lack of an innovative approach to merging call tracking with the rest of a brand's marketing and sales campaign. You can actually use call analytics to track the performance of advertising channels. Better yet: call tracking actually tracks both offline and online channels.

Here's a quick example: how do you track an advertising campaign that uses newspaper ads and pay per click (PPC) ads? Simply place separate phone numbers in both channels to track calls. Combine the data from inquiries, qualified leads, and conversions from the phone calls to the other data collected from both channels like newspaper reach and PPC ad frequency and click-through rates and you have a comprehensive overview of offline and online performance under one campaign.

Monitoring Keyword Performance in PPC

Since we already touched upon PPC, let's look at another innovative way call tracking can contribute to marketing optimization: keyword performance tracking.

Keyword performance is often a metric relegated to Google analytics and the digital realm, but any conversion optimization expert will tell you that keywords play a vital role in the persuasion of target audiences. Keywords are much more nuanced than people often think, especially in paid advertising.

Keyword performance affects at least three main factors that all contribute to the efficacy of a PPC ad:

  • Keyword targeting that matches queries technically and contextually
  • Keyword relevance to the current stage of the buying cycle target audiences find themselves in -- this is where the stages of search (navigational, informational, and transactional) come in
  • Persuasion -- how much the keyword contributes to the decision-making of target audiences to click through or make a phone call

Tracking calls from PPC ads show you what ad groups and what certain keywords within those ad groups work really well across all three dimensions, especially Persuasion.

Identifying High-Performance Conversion Pages

We mentioned conversion optimization -- a crucial and advanced facet of marketing. Call tracking and analytics can also provide invaluable data on high performing conversion pages.

The obvious way of doing this is by assigning specific numbers to specific conversion pages and track how well they performed based on the calls coming in. Take it a step further, and you can match the numbers of organic and paid traffic coming into a conversion page and split the conversion rate between methods of contact depending on what you indicated per page (email, submission form, phone number, etc). Get a bit more advanced and you can tell your sales team to always ask how leads found your conversion pages, and then cross-reference Google analytics data to check conversion paths and see what your conversion funnel looks like in action.

Analyzing the conversion path via analytics and directly asking your leads can show you high impact pages that led to a conversion page outperforming others. Every consumer journey towards any conversion page is multi-touch, and often purchase decisions are influenced not only by the conversion page but the touch points that came before it.

Conversely, Finding Low Performing Pages

In the same way call, tracking can identify high-performance conversion pages, it can also provide data on low performing conversion pages.

By virtue of the lack of calls coming in from specific numbers assigned to specific conversion pages compared to others, you can already tell some aren't as effective as the rest. You should perform a nuanced analysis of this, however, and check a few things, like:

  • Frequency of other communication methods indicated in poorly performing conversion page -- perhaps this conversion page displays a service or product that target audiences simply have no reason to call in for so they use email and submission forms instead.
  • Marketing copy -- is the marketing copy in these conversion pages low quality or do they subtly hint against calling?
  • Conversion path -- again, as explained above, the touch points before the conversion page affect the purchase decision, and you might notice that poorly performing pages don't have that many touch points pointing towards it, hinting that the conversion page itself may not be to blame for poor performance.

Training Marketing and Sales Employees

Finally, call tracking and analytics comes with call recording. You can listen in on previous calls to train your marketing and sales staff by showing them what works, what doesn't, and what can be changed for the better.

In fact, training your people in in-person, over-the-phone sales is crucial, because this is the make or break moment.

 

Fivenson Studios is based in Ann Arbor, Michigan, our studio specializes in logo and website design, as well as photography and marketing campaigns for social and print media. From flyers and brochures to targeted landing pages, we aim to bring your company into the spotlight and reach a greater range of potential customers.

Fivenson Studios: Michigan's #1 Graphic Design, Web Design, & Digital Advertising Agency

Let's Get Social | https://www.fivensonstudios.com | (734) 224-9696 | Info@FivensonStudios.Com

 

  • March 1, 2018
  • By Fivenson Studios
  • Comments Off on 5 Indicators That Your Digital Marketing Campaign Needs an Update
  • in Blog

5 Indicators That Your Digital Marketing Campaign Needs an Update

The thing about digital marketing is that it is constantly evolving. Therefore, a strategy that you devised just a couple of years back doesn’t necessarily have to be valid today. Still, updating your marketing campaign and changing your strategy altogether is a lot of work, which is why a lot of people are reluctant to even try doing so unless they are 100 percent positive that it is necessary. In order to be of assistance, here are five clear indicators that your digital marketing campaign is in a desperate need of an update.

1. You still don’t know who your target demographic is

The question of ‘who exactly is your audience’ is probably the first one that any digital marketing campaign needs to answer. So, if you’re still not sure what the answer to the question is, you need to start introducing some changes and updates. Luckily, defining your target market is not nearly as difficult as you may have assumed. First, you might want to take a look at your customer base and compare it to that of your more and less successful competitors. Then, you need to analyze your product or service. Finally, it isn’t necessary that your target demographic chooses you. In some cases, you will be the one choosing a demographic to target.

2. Lack of marketing and sales alignments

The reason why we address this issue next is due to the fact that it is closely related to the lack of basic knowledge of your demographic. First of all, as silly as it may sound, a lot of entrepreneurs don’t fully understand their product or where it fits in the business world. In turn, this leads to an improper advertisement, reaching out to the wrong demographic and completely missing your opportunity. If your marketing efforts and your sales don’t overlap, you need to find a way to fix it. Failure to do so will lead to a huge miss when it comes to choosing methods with the greatest ROI.

3. Digital marketing is not cost-effective enough

People without previous experience have a difficult time determining if their digital marketing efforts are bringing satisfactory results. Those with a bit more experience dealing with this by reaching out to others within their niche, negotiating with other digital marketing companies and reading updated statistics year in and year out. Seeing as how digital marketing is more or less a global phenomenon, it might even be worth your while to check if outsourcing to an online marketing agency in Hong Kong would pay off. Needless to say, offshoring is a trend that is becoming more and more popular amongst entrepreneurs.

4. You work on a limited digital marketing budget

A famous businessman John Wanamaker once stated that he wastes half of the money he spends on marketing but, he admitted that he could never determine which half. Today, this is no longer true, especially in the world of digital marketing. You see, with present-day analytics, you can almost precisely measure the ROI of every single dollar you invest in digital marketing. This is especially important since a lot of small businesses have a limited budget for digital marketing. Therefore, they need to hand-tailor a campaign that will utilize these funds in a way that will generate the best ROI.

5. Your online presence is inexistent

You know you have a problem when people who are actively looking for your brand can’t seem to find you online. Imagine a scenario where an average customer or potential customer types in all the logical keywords related to your business and they don’t see you anywhere near top results. This is particularly troublesome, seeing as how for 33 percent of all people on Google the first result is exactly what they were looking for, while 95 percent of them find the answer on the first page. Nonetheless, this is just a part of a bigger problem. Sure, not being able to find your website on the first try is bad but it happens, however, what if they can’t find your social media accounts either? Needless to say, this is a huge problem that deserves to be addressed right away.

Conclusion

Another massive benefit of these indicators is not only that they reveal that you need an update but also the fact that they might point you in the right direction. In other words, they might suggest which of the issues needs to be tended to first and which of them requires the most fixing. Keep in mind that as your brand grows, you will constantly need to tweak advertising efforts in order to keep it growing. The sooner you get accustomed to this fact the more seamless the growth will be.

Dan Radak is a marketing professional with eleven years of experience. He is currently working with a number of companies in the field of digital marketing, closely collaborating with a couple of e-commerce companies. He is also a coauthor of several technology websites and a regular contributor to Technivorz.

Fivenson Studios is based in Ann Arbor, Michigan, our studio specializes in logo and website design, as well as photography and marketing campaigns for social and print media. From flyers and brochures to targeted landing pages, we aim to bring your company into the spotlight and reach a greater range of potential customers.

Fivenson Studios: Michigan's #1 Graphic Design, Web Design, & Digital Advertising Agency

Let's Get Social | https://www.fivensonstudios.com | (734) 224-9696 | Info@FivensonStudios.Com

 

  • January 31, 2018
  • By Fivenson Studios
  • Comments Off on 5 Effective Tricks for Successful Branding
  • in Blog

5 Effective Tricks for Successful Branding

Creating a successful brand is no easy task. A lot of companies out there have been trying to do this and they still haven’t achieved all of their goals. This is the case because branding is an imperfect science that involves a lot of chance – based on where your business is right now, where you want it to be in the future and, most importantly, what’s happening on the market. However, there are some tricks that are always going to do the trick and help you take your brand to the next level. We’ve come up with 5 of them that might be exactly what your brand needs.

Keep improving your products or services

One of the biggest mistakes many rookie entrepreneurs make is stop perfecting their products or services once they reach a wide audience. Not only that this prevents them from acquiring new customers but it might even cause them to lose the current ones. Just take a look at companies like Samsung or Nike. Besides being known worldwide, these companies also keep improving their products more and more and that’s what their customers like about them. Make sure you do the same and you’ll have quality products or services that’ll serve as a base for your branding strategy.

Tell your story

No matter what industry you’re in, your business is supposed to be much more than just the products or services you’re offering. You also need a story that’ll allow your customers to connect with your brand on an emotional level. And the best way to do this is to tell your story, still, this would require, at very least, acquiring storytelling 101 skills for your digital marketing arsenal. You can start with a piece of paper and write down your story. Once you do that, it’s time to refine it and share it with everyone. If you’re lacking ideas, you can always start with how you started out and what led you to where you are right now.

Reach out to influencers

In 2017, influencers played a huge role in brand creation. Every new company out there turned to influencers related to what they do, and had them review and recommend their products or services. And it seems this trend is going to stick around for quite some time. So, no matter if you’re running a new business or you’ve been out there for years, turning to influencers is definitely something you should consider doing. The best thing about this is that when working with influencers you’ll either have to pay a small fee or provide them with your products or services for free.

Build customer loyalty

Think about some world-famous brands, such as Apple or Samsung. One thing all of these brands have in common is a whole set of loyal customers anxiously waiting for new products to come out. Therefore, it’s safe to say that you can’t have a strong brand identity unless you have loyal customers. One of the best ways to build customer loyalty is to connect with your audience. Listen to what they have to say, implement it and engage with them as much as possible. You also need to keep them engaged with digital publishing and active social media pages.

Host regular events

Hosting events where you’re going to speak about what you do is another great way for you to enhance your brand. These events are going to help you demonstrate your expertise and share it with your customers and other people related to your industry. When hosting an event, it’s always a good idea to turn to experts who can help you plan everything through. You can also use an email automation system to send out invitations for your event. If you don’t like the idea of hitting the pavement, you can always think about starting a podcast or holding a seminar about what you do.

At the end of the day, there’s no magical recipe that’s going to help you make your brand known worldwide. However, the 5 tricks we’ve mentioned above should be enough to set you off to a great start. The most important thing to have in mind is that you need to keep working on improving your brand and bringing it closer to your customers.

Dan Radak is a marketing professional with eleven years of experience. He is currently working with a number of companies in the field of digital marketing, closely collaborating with a couple of e-commerce companies. He is also a coauthor of several technology websites and a regular contributor to Technivorz.

Fivenson Studios is based in Ann Arbor, Michigan, our studio specializes in logo and website design, as well as photography and marketing campaigns for social and print media. From flyers and brochures to targeted landing pages, we aim to bring your company into the spotlight and reach a greater range of potential customers.

Fivenson Studios: Michigan's #1 Graphic Design, Web Design, & Digital Advertising Agency

Let's Get Social | https://www.fivensonstudios.com | (734) 224-9696 | Info@FivensonStudios.Com

 

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