Due to the fact that we keep more and more data stored on various devices, data security is one of our greatest concerns. The security of a device that you’re supposed to use on a daily basis is tricky business, due to the fact that it has to fulfill two criteria in order to be efficient. First, it has to be hard to crack. Second, it has to be as little time- and effort-consuming as possible. It goes without saying that these two seldom go together. A simple unlocking pattern is pragmatic but not safe, whereas a complex one is safe but not pragmatic. This is why some manufacturers, developers, and users see a saving grace in the notion of biometrics.
A giant leap forward
The first reason why biometrics are so great in this field is due to the fact that they fulfill both of the above-discussed criteria. Leaving a fingerprint takes less time and effort than typing in a password or drawing a pattern and it’s much more secure. This means that you’re the only one capable of unlocking your phone (for instance), as it should be. Moreover, most passwords, even the secure ones need to be changed from time to time.
The more often you do so, the greater is the risk of you actually forgetting your password. Writing it down in order to remember is an option but an unsecured one, since a note, a piece of paper or a card can be forgotten. Needless to say, if this piece of paper falls into the wrong hands, all your security efforts will be completely useless. On the other hand, if you’re unlocking these devices with your fingertip or your iris, you won’t have this issue. The only problem (from the practical standpoint), lies in the fact that your roommate will no longer be able to answer your phone while you’re in the shower (which probably isn’t even a downside, now that we think of it).
Another biometric trend that most device developers are working on is facial recognition. Sure, these efforts exist for years and decades now, yet, in the past, there were some problems and setbacks. Some of the prototype facial recognition tools were unable to differentiate between a real face and a face on a photograph. This means that anyone with an access to your Facebook page (even without it, if you have an unlocked profile or your face on a profile picture) could, potentially, unlock your phone. It goes without saying that they could also take a picture of you in public, without you even being aware of it, and present it to your phone in order to unlock it.
Fortunately, technology has made massive leaps since then and it made this concept much closer to an actual secure use. With the latest Apple face recognition update, things are expected to go even further. The latest iOS 12 will even allow you to add another face to your phone’s face ID. This means that you’ll finally be able to get a clean and simple solution to the scenario discussed at the end of the previous section.
One more biometric trend that was quite popular in the past, yet, was of dubious success was the one of eye scan. A couple of years back, Samsung Galaxy S8 was proud of its iris scanner which was supposed to allow their users to unlock the device using nothing other than their eye. Unfortunately, some users complained that the use of this scanner caused them a no small amount of eye discomfort.
These rumors and accusations have driven away a lot of people, which was quite bad due to the fact that this feature was supposed to be the unique selling proposition for the device. Fortunately, this issue was worked on vehemently and, nowadays, these claims and accusations are much less frequent than before.
Recognition of behavior patterns
The last item on this list that we’re about to discuss is the so-called recognition of behavior patterns, which can be the last line of defense for your privacy. Namely, even if, by some miracle, a malicious third party manages to unlock your phone, the way in which they type, click and use your phone might become an indicator that it’s not you using the phone. While still in the prototype stage, this technology might be closer than you think.
At the end of the day, no matter what hiccups it encountered the progression of biometrics seems inevitable. This is hardly a surprise when one pauses to consider all the benefits that might come from this tech trend in the future.
Dan Radak is a marketing professional with eleven years of experience. He is currently working with a number of companies in the field of digital marketing, closely collaborating with a couple of e-commerce companies. He is also a coauthor on several technology websites and a regular contributor to Technivorz.
Fivenson Studios Based in Ann Arbor, Michigan, our award-winning team specializes in logo and web page design, as well as marketing campaigns for social and print media. From flyers and brochures to targeted landing pages, we aim to bring your company into the spotlight and reach a greater range of potential customers. Your advertising message needs to be expressed in a way that captures the imagination and attention of your customers. That’s where we come in.