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Small Business

Convert Leads Into Customers

If you prefer to listen to this article please click the link Convert Leads Into Customers Consumer’s behavior is often consistent with their previous decisions. Therefore, if a customer says “yes” to an offer, make another offer that relates to the first.  Determine the nature of the product so you can relate it to your […]

CAPTURING THE ATTENTION OF YOUR AUDIENCE

In order to get your prospects’ and customers’ attention, you have to offer them something that they want. The tool that you use to do that is the headline. If you prefer to listen to this article please click the link Capturing The Attention Of Your Audience  1. THE PURPOSE OF YOUR HEADLINES The number […]

Top SEO Trends to Follow and Utilize in 2017

Anyone who has spent any significant amount of time in the business arena knows that it’s a tough world out there. One of the mainstays of modern business is building brand awareness through a strong web presence. Apart from the ubiquitous social media, people are still managing to stay relevant through good old-fashioned websites and […]

Know Your Audience

As a sales or marketing professional, knowing your customer is vital for success. Taking extra care to understand what your clients and customer values are will help you to communicate in an effective manner with him or her. They want to receive assurance about certain things before they purchase a product or invest in a […]

The 80/20 Rule

The 80/20 principle, also known as the Pareto principle, has been an extremely useful means of focusing on what matters. General examples of this principle are: “80% of wealth is owned by 20% of people” “80% of traffic is on 20% of our roads in our city” In business, this principle is also useful: “80% […]

Mobile Marketing For Small Business

Click Here To Listen To Mobile Marketing For Small Business  As a business owner, you don’t have time to single-task. At today’s pace, neither do your customers. That’s why mobile marketing is so effective for small businesses. Mobile marketing tools allow you to manage your company without stepping away from your primary business. Meanwhile, your […]

Google Launches Customer Reviews

Google tells retailers the Trusted Stores program is shutting down. The new program, Google Customer Reviews, will be managed by Google Merchant Center. Last month, we reported that Google would be shutting down Google Trusted Stores, its six-year-old ratings and certification program, and replacing it with Google Customer Reviews. That time has come. Google announced the […]

Attracting Customers

Attracting customers is one of the top challenges for startup businesses, especially if you do not have any marketing background yourself. However, the principles of marketing are common sense and can get you a long way without excessive expenditure. 1. Know Yourself Time spent on working out what makes your product or service special (its […]

What exactly does that ‘R’ in ROI mean?

Defining return on investment is as easy as subtracting dollars spent from net profit. If only it was that simple to measure social media ROI. Calculating social impact on current and potential customers is kind of like trying to figure out if you’re having any influence on the behavior of your teenagers. You’re pretty sure […]