How long does a full rebrand take?

A complete rebrand typically takes 6-10 weeks, including discovery, strategy development, visual design, and brand guideline creation. Brand refreshes can be completed in 3-4 weeks.

Can you help with brand strategy without changing our logo?

Absolutely. We offer brand strategy and messaging services independently. Many clients come to us for brand positioning, voice development, and marketing strategy while keeping their existing visual identity.

What is the difference between branding and a logo?

A logo is one visual element of your brand. Branding encompasses your entire identity including strategy, messaging, voice, visual system, customer experience, and how your business is perceived in the market. A strong brand builds recognition and trust far beyond just a logo.

How do I know if my business needs a rebrand?

Common signs include outdated visuals that no longer reflect your business, difficulty standing out from competitors, inconsistent messaging across platforms, or a significant shift in your target audience or service offerings.

Do you create brand guidelines?

Yes, every branding project includes a comprehensive brand guidelines document covering logo usage, color palette with codes, typography, imagery style, voice and tone, and application examples to ensure brand consistency.

How Does Your Brand Stand Out?

At Fivenson Studios, our mission is to elevate your company and its products or services through strategic graphic design solutions.

Identifying and Developing Your Brand Voice

One way we accomplish this is by creating a strong and meaningful company brand. During the initial branding strategy session, we will help you identify your company’s voice or help you create one that resonates with your target audience. Once your brand voice has been identified, we can help tailor all of your marketing materials (including both print and digital) to fit with the core of your brand.

Incorporating Your Company’s Core Values

We work to incorporate your company’s values (including its mission, vision, and culture) into every aspect of your brand, ensuring your customers, clients, and partners get an accurate picture of who you are as a company.

Seamless Brand Integration and Consistency

Once your brand is developed, we will weave it seamlessly into every representation of your company, from your logo and business cards to every element of your marketing strategies. Our goal is to help you create a consistent image that builds customer loyalty and trust.

Whether you’re a large corporation or a small start-up, we offer branding solutions tailored to your company’s unique needs.

Logo Design

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Logo Design

Your logo is the heartbeat of your brand. Let us craft a distinctive logo that embodies the essence and personality of your business, making an unforgettable statement in the marketplace.

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Identity Packages

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Identity Packages

Craft a cohesive brand identity with our comprehensive identity packages. From logos to stationery, we ensure every element reflects your brand's essence, creating a unified and professional image.

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Stationery Design

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Stationery Design

Make a lasting impression with custom stationery that embodies your brand's personality. Our designs elevate your professional image, ensuring consistency across all your branded materials.

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Graphic Design

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Graphic Design

Through innovative designs and strategic layouts, we turn ideas into impactful marketing tools that captivate audiences and drive conversions.

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Digital Ad Design

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Digital Ad Design

Stand out in the digital landscape with eye-catching digital ad designs. Tailored to capture attention and drive engagement, our ads help you reach and resonate with your target audience.

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Frequently Asked Questions

What is included in a branding package?+

Our branding packages include logo design, color palette development, typography selection, brand voice guidelines, and brand style guides. We create cohesive brand identities that resonate with your target audience and set you apart from competitors.

How long does the branding process take?+

The branding process typically takes 3 to 6 weeks, including research, concept development, revisions, and final delivery of all brand assets. We work closely with you through every stage to ensure the result reflects your vision.

Can you rebrand an existing business?+

Yes, we specialize in both new brand creation and rebranding for existing businesses. Whether you need a complete brand overhaul or a refresh of your visual identity, our team will guide you through a strategic rebranding process.

Branding Services in Ann Arbor, Michigan

Your brand is more than a logo. It is the entire experience people have with your business, from the first impression to every interaction that follows. At Fivenson Studios, we build brands that connect with your audience, differentiate you from competitors, and create lasting recognition in your market. Based in Ann Arbor, we work with businesses across Michigan and beyond to develop brand identities that are strategic, cohesive, and built to grow with you.

Brand Strategy and Positioning

Every strong brand starts with a clear strategy. We work with you to define your brand positioning, identify your target audience, and articulate what makes your business different. Our brand strategy process includes competitive analysis, audience research, messaging frameworks, and positioning statements that guide every creative decision moving forward.

A well-defined brand strategy ensures consistency across every touchpoint, from your website and social media to your packaging and sales materials. It gives your team a clear framework for how to communicate and present your business to the world.

Visual Identity Design

Your visual identity is how people recognize and remember your brand. We design complete visual identity systems that include your logo, color palette, typography, iconography, photography style, and graphic elements. Every piece is carefully crafted to work together as a unified system that communicates your brand personality and values at a glance.

Our visual identity packages include comprehensive brand guidelines that document exactly how your brand should appear across every medium. This ensures consistency whether your team is creating a social media post, printing business cards, or building a trade show booth.

Brand Messaging and Voice

How you sound matters just as much as how you look. We develop brand messaging frameworks that define your tone of voice, key messages, taglines, and elevator pitch. Your brand voice should feel natural and authentic while clearly communicating your value proposition to your target audience.

We create messaging guides that your team can reference for everything from website copy and email campaigns to customer service interactions and sales presentations. A consistent voice builds trust and makes your brand feel cohesive across every channel.

Brand Collateral and Applications

Once your brand identity is established, we bring it to life across every touchpoint your business needs. This includes business cards, letterheads, email signatures, social media templates, presentation decks, signage, vehicle wraps, packaging, and more. Each piece is designed to reinforce your brand identity and create a professional, polished impression.

We also provide digital brand assets optimized for web, social media, and digital advertising so your team has everything they need to maintain brand consistency across every platform.

Brand Refresh and Rebranding

If your current brand no longer reflects who you are or where your business is headed, a brand refresh can realign your visual identity and messaging with your current goals. We assess what is working, what needs updating, and what should be completely reimagined. Whether it is a subtle evolution or a complete rebrand, we manage the transition strategically to maintain existing brand equity while positioning you for the future.