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Social Media

Social Media Explained: What Is Snapchat?

All the kids are using Snapchat—but is there room for your small business marketing on the social messaging platform? Here’s what else you can do with the social app: Send short marketing messages via videos and photos Create quick “stories,” which are viewable for up to 24 hours Use in conjunction with Vine Enhance your message […]

Defining Social Media ROI

Defining Return On Investment Is As Easy As Subtracting Dollars Spent From Net Profit. If Only It Was That Simple To Measure Social Media ROI. Calculating social impact on current and potential customers is kind of like trying to figure out if you’re having any influence on the behavior of your teenagers. You’re pretty sure […]

Social Media Time Management

One of the most common problems for small business owners is managing their time when using social media marketing platforms. Many individuals feel that free marketing, specifically social media marketing (Facebook, Instagram, YouTube, Twitter, etc), is too time-consuming and overwhelming. Small business owners aren’t sure what to focus on, where to spend their time and how to […]

Tips For Cleaning Up Your Social Media Following

Social media success is not achieved simply by adding thousands of unknown followers to your contacts. When you focus on numbers only, you invite in a fair share of unwanted spam and junk followers. It’s important to have a well-matched following who is open to your comments, information, and expertise. Otherwise, you’re stuck in the […]

Growing Social Media Audience for Startups

If you prefer to listen to this article please click the link Growing Social Media Audience for Startups Regardless of your startup size, sooner or later, you have to consider promoting your business. With social media spanning all the spheres of life today, there is hardly a better place to win hearts and minds of customers. […]

What exactly does that ‘R’ in ROI mean?

Defining return on investment is as easy as subtracting dollars spent from net profit. If only it was that simple to measure social media ROI. Calculating social impact on current and potential customers is kind of like trying to figure out if you’re having any influence on the behavior of your teenagers. You’re pretty sure […]

THE RISE OF DARK SOCIAL

WHAT IS DARK SOCIAL? The term dark social was coined by Alexis C (a Senior Editor at The Atlantic) in an article written in 2012.  So arguably, this is actually a relatively old concept. However, it is only just now that marketers are starting to take notice, and rightly so. Simply, dark social refers to […]

MARKETING 101

Don’t dive into your marketing strategy before developing a solid plan for promoting your business. Although you wouldn’t want your entire marketing strategy centered on your online presence, your website and social media can be effective tools, especially if on a budget—delivering a sizable impact for very little money. An even bigger plus is that you […]

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