Browsing tag:

Small Business

LinkedIn: Your Social Marketing Missing Link

Many business owners use LinkedIn to their increase professional networks. The social network can also help your business grow! According to BIA/Kelsey, the reach small businesses receive through LinkedIn surpasses other social sites by more than thirty percent. Some starting points: If you haven’t already, create a company page. Highlight your brand, your products and services, […]

Social Marketing: Pin Your Business to Pinterest

Consider adding Pinterest to your social media mix and promote your business with shared photos. Pinterest—the social site known for ‘pinning’ images users aspire to have, or know more about, or just share—is making changes that are getting a lot of buzz. If you’re using social media to promote your business and develop brand awareness, […]

Blog Post Writing

So, you have finally set up your own blog. Congratulations, as this is one of the most effective ways to mark your online presence and to generate traffic. To make your blog work for you, you will need to fill it up with great articles on a regular basis (every day, if possible). Remember, online […]

Facebook for Small Business: 23 Expert Tips

Tried and true marketing strategies for small business owners who want to build a Facebook following, generate new leads, and turn social followers into paying customers. If there’s one social media platform that all small business owners should be on, it’s Facebook. The social network has come to dominate the online space with more than […]

The Mousetrap The World Has Been Waiting For

Conceptually, the theories of persona-building, positioning, and messaging are easy to understand.  However, sometimes it’s helpful for a marketing team to critique a real example and then discuss the parallels to their own business.  An example that everyone can easily relate to, and that is separate from the business you represent, is also an effective […]

The Power of E-mail

If you think e-mail is just for keeping in touch with friends, or forwarding pictures and funny stories, think again. Email is probably the biggest advancement in marketing since Johann Gutenberg invented movable type for the printing press. Every business can use the power of e-mail to significantly increase its marketing results. Here are just a few […]

Marketing Tips

With more than a decade of experience in marketing, ranking from pay-per-click to direct mail, I’ve seen a lot of failures and far more successes when it comes to marketing. Today, the art of marketing is far more complex than it once was. However, many of the same basic principles still apply. Too often, professional […]

SEO Strategy Set-It-and-Forget-It

As A Small-business Owner, You Barely Have Time To Develop A Website, Let Alone Master The Latest Digital Marketing Tricks. This Strategy Can Help! Many of your potential clients will begin their search for products and services using search engines like Google and Bing. Manta’s recent millennial marketing survey found that websites and blogs make […]