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business

4 Ways to Make Your Customers Return for More

If you prefer to listen to this article please click the link 4 WAYS TO MAKE YOUR CUSTOMERS RETURN FOR MORE While the greatest majority of businesses focus too much on increasing traffic on their website, there are marketing methods out there that yield much greater ROI. Even though the greater number of visits on […]

The 80/20 Rule

The 80/20 principle, also known as the Pareto principle, has been an extremely useful means of focusing on what matters. General examples of this principle are: “80% of wealth is owned by 20% of people” “80% of traffic is on 20% of our roads in our city” In business, this principle is also useful: “80% […]

What exactly does that ‘R’ in ROI mean?

Defining return on investment is as easy as subtracting dollars spent from net profit. If only it was that simple to measure social media ROI. Calculating social impact on current and potential customers is kind of like trying to figure out if you’re having any influence on the behavior of your teenagers. You’re pretty sure […]

Tips On How To Build A Strong Employee Work Ethic

Looking for employees with strong work ethic? Start by defining what it means to you. Search “work ethic” on Indeed.com and you’ll get hundreds of thousands of results. Why? Because employers want it. In fact, they want it so much that it’s often listed above education and experience. But guess what? Work ethic doesn’t exist. […]

Understand The Numbers

To ensure the health of your business, you need to understand the numbers behind your expenses and revenue. If you’re like many small business owners, you probably have a somewhat rudimentary understanding of business accounting. But wrapping your head around the numbers, especially for those math-avoidant types, can be the least favorite part of owning a […]

5 Fundamental Reasons Your Business Can Fail

The importance of systems in business is well known, but even in great businesses, they can fail. While the outcomes can range from minor inconvenience to catastrophic, the causes of failure come down to one or a combination of 5 fundamental reasons. Fault in Design As all systems are created by human beings, it is […]