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Small Business

Marketing Testing

If you prefer to listen to this article please click the link Marketing Testing One of my colleagues recently asked me, out of all the aspects of marketing including online marketing, marketing strategy, Web 2.0, market research, etc., what was the most important?  Without hesitation, I replied, “Testing”. Many of my marketing friends might argue and […]

Improving Your Email Marketing

If you prefer to listen to this article please click the link Improving Your Email Marketing The success of your email marketing campaign is often based on a set of complex factors. However, a number of these issues can be proactively managed to ensure an optimized response. When developing your next email campaign, consider the following […]

4 Ways to Make Your Customers Return for More

If you prefer to listen to this article please click the link 4 WAYS TO MAKE YOUR CUSTOMERS RETURN FOR MORE While the greatest majority of businesses focus too much on increasing traffic on their website, there are marketing methods out there that yield much greater ROI. Even though the greater number of visits on […]

HOW TO GET MORE REFERRALS

  If you prefer to listen to this article please click the link How To Get Referrals Referrals are one of the most cost-effective ways to market your business. But they don’t come without effort, and they won’t come if your services or products are just ‘average.’ It’s the exceptional services and products that people […]

Convert Leads Into Customers

If you prefer to listen to this article please click the link Convert Leads Into Customers Consumer’s behavior is often consistent with their previous decisions. Therefore, if a customer says “yes” to an offer, make another offer that relates to the first.  Determine the nature of the product so you can relate it to your […]

CAPTURING THE ATTENTION OF YOUR AUDIENCE

In order to get your prospects’ and customers’ attention, you have to offer them something that they want. The tool that you use to do that is the headline. If you prefer to listen to this article please click the link Capturing The Attention Of Your Audience  1. THE PURPOSE OF YOUR HEADLINES The number […]