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small business tips

Lead Generation Through Email Marketing

If you really want to add power to your email campaign, while increasing response, there are a few simple tips to follow which will increase your reader’s sense of interest and your click-through rate, thus increasing the number of leads generated or sales made. Give your letters a human feel and personal touch. Otherwise, they […]

The 80/20 Rule

The 80/20 principle, also known as the Pareto principle, has been an extremely useful means of focusing on what matters. General examples of this principle are: “80% of wealth is owned by 20% of people” “80% of traffic is on 20% of our roads in our city” In business, this principle is also useful: “80% […]

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