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Search Engine Optimization Meet Pay-Per-Click

As I continue to work with companies seeking to improve the return of their online marketing dollars, I’ve gained a new appreciation for the marriage of search engine marketing and search engine optimization.

Just a like a company’s house list, the information they gather from their own PPC campaigns can provide a significant boost to the effectiveness of their search engine optimization efforts. The key is to know what information you’re looking for and how to use it to generate qualified visitors to your website.

Qualified visitors are those that have a higher degree of interest in your products or services and a greater likelihood of purchasing your products. I’ve often seen websites that have reduced their traffic while significantly improving conversion rates. The result is lower costs related to traffic acquisition and higher revenue. With more revenue and less expense, margins reach a new level of success.

The concept that I teach in SEO training is the most effective way to combine pay-per-click advertising with search engine optimization is to focus on conversions. What keywords have you promoted through pay per click advertising that led to conversions? If you’ve been running PPC for a while and you are still unsure, then consider expanding your analytics to include Google conversion tracking.

Once you have the answer and know which terms produce the greatest conversions, regardless of ad variation, then you SEO keywords have been determined. You want to generate organic traffic to the same keywords you’re promoting through PPC as long as they are generating your highest conversions.

An example of this might be someone promoting an e-book on how to fix a car. If the highest converting keyword is, “car repair”, then you should consider car repair as a keyword phrase you must optimize for. Organic traffic to this term will produce targeted website visitors and conversions for little or no money as you improve your rankings.

The last piece is to take your highest converting landing pages and build in some or all of the elements into your website. Once you’ve tracking and optimized landing pages via PPC, you can duplicate what you’ve learned from a conversion perspective organically. Consider applying the landing page elements that have generated the highest return for you on your pay-per-click advertising.

Whether you’re new to SEO or consider yourself a search engine optimization expert, leveraging your pay-per-click advertising is the best investment you can make. Determine which keywords generate the type of traffic that is most valuable to you and optimize around these terms. They will generate more traffic and revenue at a lower cost.

 

Fivenson Studios is based in Ann Arbor, Michigan, our graphic design team specializes in logo and web page design, as well as marketing campaigns for social and print media. From flyers and brochures to targeted landing pages, we aim to bring your company into the spotlight and reach a greater range of potential customers.

Fivenson Studios: Michigan's #1 Graphic Design, Web Design, & Digital Advertising Agency 

Let's Get Social | http://fivensonstudios.com | (734) 224-9696 | Info@FivensonStudios.Com

Social Media Time Management

One of the most common problems for small business owners is managing their time when using social media marketing platforms. Many individuals feel that free marketing, specifically social media marketing (Facebook, Instagram, YouTube, Twitter, etc), is too time-consuming and overwhelming. Small business owners aren't sure what to focus on, where to spend their time and how to balance all of their varying marketing platforms. As a result, many individuals end up spending hours and hours every day marketing their small business. It certainly doesn't need to be this way. Of course, free marketing is going to take some time and energy every day but, it should only take you one hour/day if you work smart and strategically. Here are 7 time management strategies to help you work smarter, as opposed to harder.

1 Narrow Your Focus

There are hundreds of free marketing platforms to choose from. You can't possibly market on all of them. My rule of thumb is to pick five free platforms and focus your marketing efforts there. You'll never succeed if you try to conquer too much. Remember, you don't want to be a "Jack of all Trades, Master of None!" You want to master a few marketing strategies well.

2 Spend Time Each Day on "Creation" and "Maintenance"

Every day you should "create" new information. This can be accomplished by writing an article, shooting a video, creating a group (FaceBook, LinkedIn), etc. The new information that you create doesn't have to be long and time-consuming. For instance, you can shoot a 3-minute video and upload it to YouTube all under fifteen minutes time. In addition to creating information, you should spend time each day maintaining your sites. This can be accomplished by liking Instagram photos, writing on Facebook walls, adding LinkedIn connections, posting to Twitter, etc. If you divide your time between creating information and maintenance, you will be working smarter.

3 Set an allotted amount of time for marketing each day

You want to approach your marketing with a plan. And that includes a plan for how much time you will devote each day to marketing your business. If you simply "start marketing" without any sense of how much time you will devote, you'll be extremely non-productive. I generally recommend spending 1-2 hours every day actively marketing your business. However, you also do not want to spend more time than necessary on marketing. If you log into Facebook and begin "to market" without a plan of action, you might still be there six hours later. So, decide how much time you will spend on marketing and stick to it.

4 Use a Timer

Using a timer might sound silly, but it's certainly a trick that I have always relied on. When I am writing an article, I set my timer for 30 minutes. I give myself exactly 30 minutes to write my article. If I don't finish, then I will have to finish tomorrow. You'd be surprised how much more efficient you are when there is a timer clicking away in the background.

5 Connect Your Accounts

Make sure that you connect all of your social media and information accounts that you can connect. As an example, you can add your Twitter account to your article distribution accounts (Ideamarketers, Ezineartices, etc). Then, whenever you publish an article, your Twitter account will be automatically updated with your newest article. Again, you can add Twitter to your FaceBook account, so that your "Twitters" appear on your FaceBook profile. Take some time to investigate all the ways that you can integrate and connect your accounts together. This will save you valuable time in the long-run.

6 Recycle Your Efforts

Whenever I write an article, I reuse it in many different ways. Here is an example: Imagine that I write an article titled, "7 Ways To Market On FaceBook." Then I publish that article in multiple article directories. However, it doesn't stop there. Next, I post that same article to my blog. After that, I use the basic concept from my article for a YouTube video. After that, I Twitter about that concept as well. The point is that when I have a new idea, I reuse that concept as many times as possible.

7 Track What Works and Focus Your Efforts There

You'll soon find that when it comes to free marketing and social networking that it's often difficult to accurately track your marketing statistics. For instance, when using PPC (pay-per-click) it is simple to add a code to your website and find out exactly how many people are visiting your website, opting into your form and making purchases. This isn't as simple when it comes to social marketing. However, there are activities that you will notice add to your business success and activities that don't do a thing for your business.

As an example, I found that managing all the "application requests" from FaceBook was becoming quite a chore. So, I decided that I just couldn't take the time to respond to every Christmas ornament, Starfish, etc. that I received. I had to begin to "ignore" those application requests. You'll need to make the same decisions. Remember, free marketing works. In fact, I truly believe that free marketing often works better than paid marketing. However, if you're going to optimize your free marketing plan, then make sure to implement these seven tips to help you effectively manage your time and energy.

Fivenson Studios is based in Ann Arbor, Michigan, our graphic design team specializes in logo and web page design, as well as marketing campaigns for social and print media. From flyers and brochures to targeted landing pages, we aim to bring your company into the spotlight and reach a greater range of potential customers.

Fivenson Studios: Michigan's #1 Graphic Design, Web Design, & Digital Advertising Agency 

Let's Get Social | http://fivensonstudios.com | (734) 224-9696 | Info@FivensonStudios.Com

Triggered Emails: A Frequently Missed Opportunity

When it comes to email marketing we often overlook some of the less-obvious touch points because we are so focused on the bigger campaigns. We compile brilliant email newsletters, to which we dedicate substantial amounts of time and energy, ensuring that the branding is exciting, consistent and aligned with the CI, while still providing relevant content. It goes without saying that we want our customer communication to be fantastic. You are however probably unaware that some of your email communication to customers is poorly structured, almost never updated and usually not tracked at all. Consider the following very important question: when was the last time you gave any serious consideration to your transactional email strategy?

We define transactional email as that which is automatically generated in response to an action. Examples of such messages are ‘thanks for subscribing' or ‘your details have been updated. Transactional email provides fantastic opportunities for you to engage with your customers again, within an environment that is totally acceptable to them. And the word fantastic doesn't overstate it. By applying a great design and accompanying the message with complementary messages -- about new products, upcoming events or special offers-- you create brand new opportunities to connect and sell. Coupled with transactional messaging, that includes tracking, you can also measure your upsell opportunities on these mediums, which could yield better results than traditional marketing mediums.

Examples of transactional email can be found everywhere. Browse a product set at Amazon.com and you will be sent an email detailing specials and other options, based on the product category you were looking at. These emails usually consist of a single line of text, in a simple, text-based email though - when you think about it, that's a massive opportunity lost!  As marketers, we're always looking for great opportunities to extend our brand. How exciting to discover that you may have many unexploited ones in your portfolio right now.

Fivenson Studios is based in Ann Arbor, Michigan, our graphic design team specializes in logo and web page design, as well as marketing campaigns for social and print media. From flyers and brochures to targeted landing pages, we aim to bring your company into the spotlight and reach a greater range of potential customers.

Fivenson Studios: Michigan's #1 Graphic Design, Web Design, & Digital Advertising Agency 

Let's Get Social | http://fivensonstudios.com | (734) 224-9696 | Info@FivensonStudios.Com

It’s time to save the internet — again

In 2015, the tech industry and millions of individuals fought to legally protect the Internet from fast lanes and slow lanes, guaranteeing an open, unrestricted Internet that treated all data neutrally—not favoring big business over small. Unfortunately, the FCC has changed leadership and the open Internet is now under serious attack once again. July 12th marks a “Day of Action on Net Neutrality” across the Web. If you value the spirit of the Internet that’s driven so much prosperity and freedom around the world, please join forces with Fivenson Studios to get informed and take action today.

Comcast, Verizon, and AT&T want to end net neutrality so they can charge extra fees to control what we see & do online. On July 12, we take the first step to stop them. This is a battle for the Internet's future. Before you do anything else, send a letter to the FCC & Congress now!

What Is Net Neutrality?

Net neutrality is the principle that Internet providers like Comcast & Verizon should not control what we see and do online. In 2015, startups, Internet freedom groups, and 3.7 million commenters won strong net neutrality rules from the US Federal Communication Commission (FCC). The rules prohibit Internet providers from blocking, throttling, and paid prioritization—"fast lanes" for sites that pay, and slow lanes for everyone else.

We Are Team Internet. We Support Net Neutrality, Freedom Of Speech.

Nearly everyone who understands and depends on the Internet supports net neutrality, whether they're startup founders, activists, gamers, politicians, investors, comedians, YouTube stars, or typical Internet users who just want their Internet to work as advertised—regardless of their political party. But don't take our word for it. Ask around, or watch some of these videos.

They Are Team Cable. They Want To End Net Neutrality, To Control & Tax The Internet.

Cable companies are famous for high prices and poor service. Several ranks of the most hated companies in America. Now, they're lobbying the FCC and Congress to end net neutrality. Why? It's simple: if they win the power to slow sites down, they can bully any site into paying millions to escape the "slow lane."This would amount to a tax on every sector of the American economy. Every site would cost more since they'd all have to pay big cable. Worse, it would extinguish the startups and independent voices who can't afford to pay. If we lose net neutrality, the Internet will never be the same.

 

Fivenson Studios is based in Ann Arbor, Michigan, our graphic design team specializes in logo and web page design, as well as marketing campaigns for social and print media. From flyers and brochures to targeted landing pages, we aim to bring your company into the spotlight and reach a greater range of potential customers.

Fivenson Studios: Michigan's #1 Graphic Design, Web Design, & Digital Advertising Agency 

Let's Get Social | http://fivensonstudios.com | (734) 224-9696 | Info@FivensonStudios.Com

How To Start Your SEO Campaign

Succeeding with search engine optimization is a function of understanding the basics. Search engine optimization consists of two different disciplines. The first is called on page optimization, what you do on your web pages to succeed, and off page optimization. By mastering both of these areas of optimization, you can have search engine success.

In order to be successful with your search engine optimization efforts long term, you should always start with on page optimization techniques. On Page, optimization refers to everything related to your actual website and web pages from a search engine optimization perspective. This includes factors like website age, URL, Meta tags, on page links, etc. It's important that you start with on page optimization because it ensures that your pages will be fully recognized by search engines.

The place to start when thinking about on-page optimization is with URLs and the overall structure of your website. The reason we want to start here is that the URL is one of the most visible aspects of a website. However, I would caution you about putting too much emphasis on the domain name as that is only part of the on-page optimization game. It definitely helps with Yahoo and MSN but not as much with Google.

Your website URL is only one of may on-page optimization factors you should be paying attention to. When I'm asked which factors are the most important to any search engine optimization effort, I usually emphasize clean code and fast load times. Search engines like Google want to make sure browsers have a good experience. If they started serving up really bad websites in the number of ranking, you wouldn't be using their search engine. Check your site for coding errors and measure how long it takes for the pages to load.

Once you've covered on page optimization attributes associated with a high ranking website, you should focus on off page optimization. Off page, optimization is really a function of how the search engines see your site and how other web pages link to your own site. Off page optimization is often equated to link building as building external links to your site is at the core of search engine optimization.

Begin your search engine optimization efforts by focusing on on-page optimization. This creates a very strong foundation that you can build on for years to come. After that foundation is set, focus on off-page optimization techniques. These tactics can vary over time but should always include some type of link building effort. As you create more inbound links, your search engine results will continually improve.

Seeking help with your SEO? Discover how to Improve Search Engine Rankings.

Fivenson Studios is based in Ann Arbor, Michigan, our graphic design team specializes in logo and web page design, as well as marketing campaigns for social and print media. From flyers and brochures to targeted landing pages, we aim to bring your company into the spotlight and reach a greater range of potential customers.

Fivenson Studios: Michigan's #1 Graphic Design, Web Design, & Digital Advertising Agency 

Let's Get Social | http://fivensonstudios.com | (734) 224-9696 | Info@FivensonStudios.Com

Finding More Customers

If your business is like most it could use more customers. More customers equal more revenue and profit and that's what all businesses are after. So how does a business go about finding more customers? You're probably sitting on a "goldmine" and don't even know it.

In this case, the "gold mine" is your current customer list. Of course, you could probably sell more to your current customers, but that's not the strategy I want to discuss here. Here, I want to describe how you can analyze your current customers to enable your business to easily locate NEW customers.

Here's a simple five-step plan to finding more customers:

1) Start with your own customer list. Normally you'll have lots of information including address information. This address information includes a ZIP code. The ZIP code is the key to finding more customers using this plan.

2) Once you have a ZIP code you can locate demographic data at the US Census Bureau or free. The downside of using the Census Bureau is that it is very time-consuming to find the data and put it in a useable format. Most companies purchase inexpensive demographic data that will tell you more information about your customer.

Let's say that you've obtained your demographic data and done an analysis. For example, after looking at the ZIP code demographic data for your current customers you may determine that most of them have incomes that are over $75,000 and the average age is less than 30 years old.

3) So now you have a profile of people that bought your products. You really have a profile of the people in the area they live in, but that data can now be used to find more business.

4) Now that you know your customer profile simply search your demographics database for other areas that have the same profile; incomes over $75,000 and less than 30 years old. This will lead you to many, many other ZIP codes where the profile of the people living there are the same as your customer. Bingo these are the areas you want to target.

5) Now that you know the areas you'd like to target it's a simple matter to either go through your leads list/database or even purchase contact lists for the ZIP codes you identified above. This works for direct mail and email lists as long as the email list has a ZIP Code associated with the email address.

So there you have it. Don't be put off by having to purchase demographic data. This is very inexpensive and it will pay for itself over and over. Also, keep your typical conversion rates in mind from emails and mailers. These facts and figures will help you determine how much you can reasonably pay for mail/email lists if you go that route.

 

Fivenson Studios is based in Ann Arbor, Michigan, our graphic design team specializes in logo and web page design, as well as marketing campaigns for social and print media. From flyers and brochures to targeted landing pages, we aim to bring your company into the spotlight and reach a greater range of potential customers.

Fivenson Studios: Michigan's #1 Graphic Design, Web Design, & Digital Advertising Agency 

Let's Get Social | http://fivensonstudios.com | (734) 224-9696 | Info@FivensonStudios.Com

4 Tips to Choose the Right Web Host for Your Online Business

When you first decide to setup an online business, there is a series of technical issues you will have to resolve. None of them, however, is as important as choosing the right web host. Unfortunately, there are two problems with this. First, most first-time online business owners have no previous experience in this field, which means they don’t know what to look for. Second, some of these features can’t be seen until you have already hired the provider in question. In order to make your life significantly easier, here are four tips for choosing the right web host provider.

1. Uptime

The first thing you need to keep in mind is that the layout of your website, the design of your CTA button and the perfect custom made video for your homepage don’t mean a thing as long as your website is down. How often is this going to happen depends on the choice of the host. Most guides advise finding someone who can provide you with at least 99.99 percent uptime, but how much is this actually? You see, the difference between 99.9 percent and 99.99 percent may not seem as something significant, but in practice, it can be completely game-changing. For instance, on a monthly basis, 99.9 percent uptime means that your website will be down for about 43 minutes and 12 seconds, while with 99.99 percent, this amounts to only 4 minutes and 19 seconds.

2. 24/7 Support

Another thing you need to keep in mind is that when you have an online business, you are expected to be up and running at any time of the day. Moreover, if one of your offers includes international shipment, some of your customers will be in different time-zones, so they will contact you in the most unlikely of hours. You see, this means that for an online business, a glitch that occurs at 4 am can be as dangerous as one occurring at 4 pm. For this reason, you need a host that can guarantee you a 24/7 support so that you can contact them as soon as you notice there is a problem (just like your customers should be able to contact you).

3. Additional Features

Aside from the uptime and support available, there are some additional features you need to look for. Seeing how your website will already cost you an arm and a leg, it might be good to look for a host that provides you with a free domain registration and unlimited disk space. Aside from this, having an unlimited number of email accounts and MySQL databases is also a huge plus. Finally, some of the top-tier web hosts even provide their clients with a free drag and drop iPage website builder, which on its own saves a small fortune, seeing how you won’t have to hire a professional designer.

4. Read Reviews

In the introduction, we mentioned that one of the greatest problems with finding the right host for your business lies in the fact that you need to close a deal with them before actually seeing them in action. Well, this is what reviews and ratings are there for. This way, you can use experiences of others in order to avoid making the same mistake they did (or to simply reinforce your decision). Keep in mind, however, that not every comment you encounter will be genuine, so give it your best to spot and avoid any review written in marketing talk. The same goes for those who are deliberately leaving bad comments. Just to be safe, make sure to gather your information from more than one source.

Conclusion

As you can see, choosing the right web host for your online business is not exactly rocket science. The uptime, customer support, and additional features are paramount, seeing how they will have a direct impact on the model of your online business. When it comes to reviews and ratings, you can consider them to be a bit less reliable word-of-mouth recommendation.

Dan Radak is a marketing professional with eleven years of experience. He is currently working with a number of companies in the field of digital marketing, closely collaborating with a couple of e-commerce companies. He is also a coauthor on several technology websites and a regular contributor to Technivorz.

Fivenson Studios is based in Ann Arbor, Michigan, our graphic design team specializes in logo and web page design, as well as marketing campaigns for social and print media. From flyers and brochures to targeted landing pages, we aim to bring your company into the spotlight and reach a greater range of potential customers.

Fivenson Studios: Michigan's #1 Graphic Design, Web Design, & Digital Advertising Agency 

Let's Get Social | http://fivensonstudios.com | (734) 224-9696 | Info@FivensonStudios.Com

The Power of Brand Filters

Each week frustrated business owners call me, exhausted from their latest company-naming marathon. They've spent dozens (if not hundreds) of hours invaluable staff time churning out endless lists of ideas, suggestions, brainstorms, etc.
The results?

A hodgepodge of names with no rhyme or reason to them, little or no group consensus, a lack of matching domain names, potential trademark issues, and a looming deadline of one sort or another. The group has grown increasingly wary of the whole ordeal and everyone just wants to "move on." Sound familiar?

At the root of this problem lies a lack of established "brand filters." By brand filters I mean the screening criteria that nearly everyone in the company inherently knows but that remains unarticulated. Think of it as the mental tumbler that any new idea or project must go through before someone at the company says "Yes, that's a fit for us!" An example might prove helpful.

Imagine you were on the board of directors for Rolex and one of your top salespeople came to you with a proposal to sell millions of inexpensive Rolex watches this holiday season at Wal-Mart--what would you say? What if another salesperson came to you with the idea of co-branding a Rolex interior in a new line of Lexus automobiles? Which proposal would make more sense? Why?

On one hand, you could argue that Rolex is a watch company and that selling millions of more watches is the way to go, even if it means selling them cheaply. A more astute observer would see that Rolex really isn't a watch company; it's a prestige company. The watch is just the method or means of selling the prestige. If properly understood, this subtle shift has tremendous ramifications. Instead of looking to extend your brand along product lines, you would look to extend it along attribute lines.

So in this case, the first "brand filter" for Rolex would be prestige. Any new idea, product, service, venture, brand extension, etc. would need to incorporate an element of upscale sophistication before it would be even considered. If Rolex were then to conduct a naming assignment, one of the top criteria would be the need to convey elegance, prestige, and luxury vs. needing to convey the idea of a "watch."

As obvious as this may seem, most naming assignments don't utilize branding filters to evaluate names. Without them, the names tend to gravitate towards literal descriptions and the judging of the potential new names defaults to random associations--biased personal judgments that have nothing to do with the company or its future direction. Without proper brand filters, the criteria can become quite arbitrary, such as "It's got to be one word." Or "It's got to be high in the alphabet." Or "It's got to have a hard consonant sound." These are all technical, linguistically constructed issues that should come secondary to the primary purpose of having a name that reflects who you are, based on your most compelling attributes.

In establishing your brand filters, what chief characteristics do you wish to convey in your name? Is it strength? Ease? Reliability? Status? Which ones are most important? Write a list and prioritize them. Typically the overarching attributes will be on top and the more pragmatic criteria will be lower (i.e. the length of the name, exact matching domain, etc.). Here's a typical example of an internet start-up company--Sample Branding/Naming Filters.

Conveys a sense of innovation and ingenuity.
Has an "interruptive" quality that makes the consumer want to know more
Segues easily to a background story/elevator speech about the company.
Is easy to say and spell.
Has a closely matching .com domain name.

Once you have your set of brand filters, it's much easier to ask your core group of decision makers to compare the naming candidates against the list of criteria rather than against their personal biases. The question simply becomes, "How do these potential names compare against our branding filters?" vs. "What do you think about these names?" Stay flexible with the process. If a name fits the filters but everyone hates it, then perhaps your filters need adjusting or re-prioritization. Perhaps having an easy to say the name is more important than first thought. But by having these filters, it creates a context in which to better evaluate your naming decisions.

By creating brand filters in advance of a product or company naming assignment, you can alleviate a lot of missteps and come to consensus naturally and intuitively. The naming process becomes a true process and your naming sessions become more productive. Instead of names that describe the products you sell, you'll create names that convey the essence of who you are, what you do and why you do it. And that makes for great branding.

 

Fivenson Studios is based in Ann Arbor, Michigan, our graphic design team specializes in logo and web page design, as well as marketing campaigns for social and print media. From flyers and brochures to targeted landing pages, we aim to bring your company into the spotlight and reach a greater range of potential customers.

Fivenson Studios: Michigan's #1 Graphic Design, Web Design, & Digital Advertising Agency 

Let's Get Social | http://fivensonstudios.com | (734) 224-9696 | Info@FivensonStudios.Com

Convert Browsers into Buyers

Many marketing experts struggle with the concept of on-site conversion. After executing on a well-developed marketing plan, and generating traffic to a landing page or website, the next step is to turn your prospects into customers. Improving your online conversion rate can be accomplished in a number of ways.

Generate Targeted Traffic.

An important strategy for enhancing on-site conversions begins even before you make changes to your website or web page. Attracting the right people to your website is paramount for increasing conversions at a lower cost. Begin by evaluating your lead sources and determine the alignment of your prospects with your product.

One way to accumulate this information is with a survey that pop-up or pop-under as browsers leaves your site. Often times, reducing or retargeting spend to the segments that perform the best can have a very positive impact on ROI.

You can also determine what traffic is best aligned with your market by carefully analyzing your Google Adwords campaigns. With the proper conversion tracking in place, it's easy to determine which keywords are generating sales, versus clicks alone. Focus on expanding your top converting keywords and driving truly interested prospects to your landing page.

Improving Landing Page Performance.

Once you've begun to attract the right prospects, you need to focus on converting them. The fastest way to improve conversion is through testing various landing pages. If you have the technology to rotate landing pages, testing multiple pages within a fixed amount of time, then you can learn quickly what page has the highest conversion rate. If you are limited to testing one page at a time, run each landing page for a week and measure the results. Your data won't be as accurate but can certainly send you down the right path.

Another method for improving on-site conversions is with the help of an automated touch program. With this technique, you can use an auto-responder that gives individuals an opportunity to reconnect with your business. One example would be an abandoned shopping cart campaign. If users begin the purchase process (and have given you their email) but fail to complete the process, an auto-responder can be used to send and email message within minutes or hours, inviting them back to complete the purchase. You can use email best practices to enhance conversion, and touch individuals numerous times to move them through the purchase decision process.

In addition to targeting those who have started a purchase, you can also use an auto-responder for those who sign up for valuable information from your website. Perhaps they sign up for your newsletter, free lessons, or whitepaper. Once an individual has registered, the autoresponder goes to work, sending appropriate emails at set intervals. The result is communication with a prospect that was previously unavailable to you. Work on improving conversion of your automated touch program by testing creative and timing of messages.

Using the techniques of better targeting, improving landing page conversion rates, and auto-responders can significantly enhance the performance of your online marketing campaigns. Plan your programs carefully and measure performance along the way, making appropriate enhancements. Over time, your results become automatic!

Fivenson Studios is based in Ann Arbor, Michigan, our graphic design team specializes in logo and web page design, as well as marketing campaigns for social and print media. From flyers and brochures to targeted landing pages, we aim to bring your company into the spotlight and reach a greater range of potential customers.

Fivenson Studios: Michigan's #1 Graphic Design, Web Design, & Digital Advertising Agency 

Let's Get Social | http://fivensonstudios.com | (734) 224-9696 | Info@FivensonStudios.Com

Turn Your Followers Into Customers

Isn't social networking fun? You get to meet all these people and connect with them and spend hours looking at their profiles and videos and photos.

Okay, so clearly social networking can take an awful lot of time. The question is, is it worth it? Will spending all that time doing social networking lead to an increase in sales?

And the answer is, yes it can. But you need to be strategic about it -- just like you need to be strategic with all your marketing. And one way you can do that is to have a social networking landing page.

So what the heck is a social networking landing page? Well, it's a special page on your website or blog designed specifically for your social networking folks. This special page continues the conversation you started on other social networking sites. (This is very important; you should always design landing pages as continuing the conversation started elsewhere, whether it's your prospects clicking on a Google ad or followers intrigued by something you tweeted about on Twitter.)

You see, many people send their social networking friends to the home page of their website or their blog. And while that's not a terrible thing to do, you could definitely do better. The home page of your website or the first page of your blog is more general. It has to be. You don't know how people are finding your site. They could be on it because they just heard you on a teleclass or read an article by you or someone referred you. You don't know so you have to keep it pretty generic about the problems you solve and the solutions you provide (and of course, push them to give you their email address).

So by creating a landing page specifically for your social network buddies that continue the conversation already started in the social networking scene, you'll be that much closer to transforming them into eventual customers.

Okay, so what do you put on this social networking landing page? Do you try and sell them there?

In a word -- NO! Remember, social networking is all about building relationships and making connections. And, through those relationships, people will naturally want to support you and become your customer. The last thing you want to do is send your social networking buds to a page and try to sell them.

(Now, that doesn't mean your page can't include a couple of links to some products so they can read more and buy, but no hard-core selling.)

Instead, share more about yourself, your family, your interests and your business. Then invite them to give you their email address in exchange for a free gift from you.

By getting on your email list, you are now in a position to deepen the relationship. Along with getting your regular newsletter (you HAVE one, don't you?) which contains great information and content, you can also invite them to your free teleclasses, which also contain fantastic content but also includes an invitation for them to become a customer, or you send emails to them also inviting them to become a customer.

See how this works?

So take a few moments to put together a social networking landing page and see how it can start transforming your social networking activities.

 

Fivenson Studios is based in Ann Arbor, Michigan, our graphic design team specializes in logo and web page design, as well as marketing campaigns for social and print media. From flyers and brochures to targeted landing pages, we aim to bring your company into the spotlight and reach a greater range of potential customers.

Fivenson Studios: Michigan's #1 Graphic Design, Web Design, & Digital Advertising Agency 

Let's Get Social | http://fivensonstudios.com | (734) 224-9696 | Info@FivensonStudios.Com

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Contact us

Design must reflect the practical and aesthetic in business but above all... good design must primarily serve people. Let's start serving you.

Keep in touch with us

Lets get social. We would love to meet you! We Are Currently Open Monday-Sunday 8am-11pm Christopher@FivensonStudios.Com

Name: Christopher
Phone: (734) 224-9696
Address: 1214 S. University Ave Unit 4075 Ann Arbor, MI 48104

734-224-9696