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The Essentials of Advertising Your Website Online

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Recently a customer spent a pretty hefty sum of money to promote his website. I knew something was wrong when he contacted me three weeks later saying he hadn't sold a single product.

His site looked good. A professional designer had given it a great look with slick graphics. Unfortunately, when I went in search of the product he was advertising, it took five or six clicks to find it.

Here is what happened to prospects and why the site wasn't selling anything:

  1. The prospect sees the ad.
  2. She clicks to the site.
  3. She is greeted with a doorway page.
  4. When she finds the link at the bottom of the doorway page she is taken to a home page with very little information on it.
  5. If she clicks on the "home" link she gets the doorway page again.
  6. If she clicks on the "about us" link she gets the home page she is already on.
  7. One more click and she might find the product page with the item she came looking for.

How many customers will look through page after page to find the product or service you advertised? Not many. Click rates go down dramatically after the first page. Hardly anyone will click three levels deep.

Moral of the story: have your opening web page clearly promote whatever you are advertising. Otherwise, your ad dollars may be wasted.

In today's rocky economy, people aren't willing to throw money at a product/service they know nothing about. Many online shoppers spend hours looking for the item that is exactly what they want. Your product/service could be exactly what they're looking for, but with scant, uninformative copy, how are they going to know?

So it's time to make a few changes, nothing too painful. You don't have to throw out your old copy and start from scratch. With some minor alterations, your copy can inform, motivate and charge prospects to take action and buy.

Here are a few changes you can make to improve the way your copy sells:

Give the Most Important Info First

Don't force people to wade through two pages of copy before they can discover what you're all about. Get to the point right up front, in the headline, subheading, and first few paragraphs. If you have too much filler copy in the beginning and don't start getting to the point until later, all that copy your visitors read will be lost on them. It will have been out of context because you didn't provide them with a context.

First Things First

Ever heard of "Inverted Pyramid Style" writing? It means starting with the most important sentence and following with lesser sentences. But not too many. Keep your paragraphs short so they don't overwhelm the reader.

Cut Words

Web copy should use about half the word count or less than conventional writing, so keep it short and to the point. This isn't the great American novel. Your goal is to make sure your audience can understand every word you say while reading quickly. If they have to stop to get a dictionary because you used too many cryptic words or jargon, you'll lose their interest.

No Sub Par Subheadings

Use only meaningful subheadings. Your subheadings should serve as an outline for your copy, making it easier for the reader to remember important points and gain and accurate overview of the products or services. If your subheadings are well-placed and meaningful, no one should have to read your copy twice.

One Idea Per Paragraph Doesn't load your paragraphs with ideas. Avoid confusing the reader by separating each idea into its own paragraph. This will also help you keep paragraphs shorter. Limiting paragraphs to one idea helps readers digest information a little at a time, promoting comprehension and recall.

Don't load your paragraphs with ideas. Avoid confusing the reader by separating each idea into its own paragraph. This will also help you keep paragraphs shorter. Limiting paragraphs to one idea helps readers digest information a little at a time, promoting comprehension and recall.

Use Bullets

When presenting information, it is helpful to separate the text with bullet points. Bulleted lists are easier to read than entire paragraphs, and the differentiation shows readers that they should pay special attention to bulleted points. In fact, readers are known for skipping over paragraphs and going straight for the bulleted text, so make whatever information is in bullets essential to motivating the sale.

Highlight Keywords

You're going to get a lot of "scanners" visiting your site. These are people who don't read word for word but glance over text looking or important information. Highlight keywords so they will know where to find this information.

Use Hype Where Hype is Needed

Hype is like opera. People either love it or loathe it. So be careful where you use it. With certain products, the hype has been known to reduce credibility, but with others, it increases excitement and motivates purchases. But if you want to add that punch here and there in your copy, use hype like paprika; just a pinch to tweak the flavor. An exclamation point here, a phrase in caps there, and you've got just enough to satisfy any palate

Fivenson Studios is based in Ann Arbor, Michigan, our graphic design team specializes in logo and web page design, as well as marketing campaigns for social and print media. From flyers and brochures to targeted landing pages, we aim to bring your company into the spotlight and reach a greater range of potential customers.

Fivenson Studios: Michigan's #1 Graphic Design, Web Design, & Digital Advertising Agency 

Let's Get Social | http://fivensonstudios.com | (734) 224-9696 | Info@FivensonStudios.Com

Marketing At Its Best

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I don’t know about you, but I feel like there is a scarcity of good marketing today. What do I mean “good marketing?” You know the kind of marketing that sticks with you and drives you to take action. The only marketing that has really moved me in the last couple of years has been from Apple. How do I know? I own 3 iPhones.

You might be thinking to yourself that it’s more the product that drives behavior than the marketing, and when it comes to the iPhone I don’t necessarily disagree. However, I would argue that in some ways, the marketing has to be even better than it does with your run of the mill product.

Apple has maintained a certain level of success with their marketing and now that marketing must not only tie together with previous marketing campaigns but convince current customers that their current products are no longer sufficient.

It appears that this is done, not through slight of hand, but by showing you what you can’t do with your current device. By illustrating this in a manner that is contradictory to your current satisfaction, it does make you feel like your iPhone– which was fine until a moment ago has suddenly become inadequate. To me, that’s really good marketing.

So what can be learned from the tens of millions that Apple spends on advertising every year? I think the answer to that question is to work in lock step with your product development team to showcase developments and tap the emotions of those using your products. When I use my iPhone, I feel empowered, cool, and complete. I wouldn’t have reached that conclusion without the help of marketing to get me there.

The lesson that I’ve learned is that marketing if done correctly helps us to define how we feel about a product. Once you have prospects and customers attaching emotions to your products, you develop loyal customers. The next time that you’re thinking about a marketing campaign, consider how you want your customers to feel about your product.

Manage the entire purchase decision process in order to consistently manage the experience to reinforce or produce these desired feelings. Once you’ve been able to do that successfully, your creative, marketing messages and promotions should be relatively easy to produce. Now that’s what I call good marketing.

Fivenson Studios is based in Ann Arbor, Michigan, our graphic design team specializes in logo and web page design, as well as marketing campaigns for social and print media. From flyers and brochures to targeted landing pages, we aim to bring your company into the spotlight and reach a greater range of potential customers.

Fivenson Studios: Michigan's #1 Graphic Design, Web Design, & Digital Advertising Agency 

Let's Get Social | http://fivensonstudios.com | (734) 224-9696 | Info@FivensonStudios.Com

How to Maximize Audience Engagement

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In uncertain times, it is important to return to the basics of audience acquisition for your next conference or meeting. It has been said before, but worth saying again that when it comes to driving attendance at conferences, “Content is King.” All of the fancy marketing strategies in the world won’t save your event if nobody sees it as worthwhile and relevant. Plain and simple, people want to return from conferences equipped with new information, insights, and strategies that will help them do their jobs better. If you are in any doubt that attendance at your event is being marred by content that does not speak to the everyday concerns f your target audience, then it is worth spending time addressing and overhauling the program. Aligning content with the needs of your audience and ensuring ongoing quality can be achieved in any number of ways. For example, and preferably in combination, put together a program advisory board comprised of experts in the field; establish an attendee feedback loop either through a survey or the voting system that captures their desires and impressions; invest in your speakers by developing a coaching program that hones and sharpens their communication and presentation skills.

Keep it Simple

Once convinced that the content you are offering speaks directly to your target audience, craft your message in clear and simple terms. What does your event offer and why is it worth the time, money and effort to attend? Develop simple statements that tie the benefits of attending your event back to the target’s ability to do a better job, and roll these out throughout your campaign. For example, does your event teach advanced techniques that will contribute to superior performance, mitigate the risks of job specific pitfalls or provide mandatory industry credentialing?

Be Concrete

The key to crafting the right message is to be concrete. You’ll find it easy to be concrete if you truly know your target. Combining professional needs with the psychographic analysis is a proven way to better understand your target audience and deliver relevant content and messaging. Analysis of this kind will also allow you to understand if your conference has multiple target audiences. If so, it’s very likely each group will have their own distinct ‘journey’ or ‘path’ at the event and this should be highlighted and personalized in your marketing pieces. How does each group talk? What are their concerns? What do they respond to? What makes their eyes light up? What do they read? Be prepared to walk a mile in their shoes. By doing so you’ll be able to communicate most effectively. Don’t leave it up to your copywriter to figure it all out.

Keep it Conversational

Forget the grand, overblown statements about what your event is or is not. Your marketing message should avoid looking like and sounding like a motivational poster. The vast majority of conference attendees are the foot-soldiers of their industry—these are the folks who do the work and who expect to return to the office with practical knowledge that they can then apply to their day-to-day responsibilities. Therefore, a good starting point when crafting your marketing message is to think about what you can convey about your event that will allow your target to understand and believe that your conference will provide the tools to do a better job. Nobody in your target audience is looking to conquer the world (well, maybe some are), but rather to be effective at what they do. And they are relying on you to help them! So, talk to them in terms that they can relate to. Talk to them about improvements that they’ll see in their day-to-day work life as a result of attending your event.

Avoid Fear Mongering

In an economy such as this, people have enough to worry about. Planting your message in a fear (and/or greed) framework does not help you gain traction over the long-term. It might elicit a motivating, short-term, quickening-of-the-pulse reaction, but event marketers should be in the business of developing long-term relationships. People respond better to the perceived benefits of attending an event over the ‘what ifs’ of not attending. Stay positive. Stay benefits-driven. That said, there are times when your target audience needs to be jolted into taking the invitation to attend your event seriously. For example, there are dire consequences to not staying informed about issues related to regulation and compliance or keeping customer information secure against the threat of a security breach. If your event is offering critical need to know information, then, by all means, make your target audience pay attention. However, keep your message grounded in rational, business-based facts and avoid emotional scare tactics.

Champion What Often Goes Unnoticed

We cannot deny the realities of a faltering global economy and the accompanying layoffs, downsizing and the pervasive sense of hunkering down. However, no company stops and waits for it all to blow over. As event marketers, we have the opportunity to champion the continuing march towards greater innovation, increased efficiencies and an expansion of market share and profit, even in periods of economic contraction. In fact, the smart companies are the ones that see the opportunities among the challenges. Let your message be honest about the realities, but showcase the solutions that your event offers to those in pursuit of innovation, efficiency and market share.

A Cautionary Note on Brand Management

Some attrition is to be expected in a faltering economy—it’s human nature. In the recession, companies tend to err on the side of caution and scale back on event participation. While you might be tempted to offer deeply discounted registration fees in order to stimulate registration, don’t compromise your event’s brand. Deep discounts can only diminish the perceived value of your event. If you truly believe that what you are offering will benefit attendees, be willing to stand behind your price point. There are other ways to financially incent attendees—airline and hotel partnerships, for example—while maintaining the integrity of your brand. And yet, if there are portions of your target audience that cannot attend, don’t lose them. Put the content on your event website after the event closes for a fee. However, price it wisely. You don’t want to diminish the experience and the value of those who were onsite and were learning first hand.

Fivenson Studios is based in Ann Arbor, Michigan, our graphic design team specializes in logo and web page design, as well as marketing campaigns for social and print media. From flyers and brochures to targeted landing pages, we aim to bring your company into the spotlight and reach a greater range of potential customers.

Fivenson Studios: Michigan's #1 Graphic Design, Web Design, & Digital Advertising Agency 

Let's Get Social | http://fivensonstudios.com | (734) 224-9696 | Info@FivensonStudios.Com

How To Start Your Own Blog

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Blogging is a great way to reach your audience, share your thoughts, and even help you with your Internet marketing. I’ve been blogging for nearly 3 years and continue to enjoy the benefits of not only communicating with an audience but engaging in meaningful dialog. Starting a blog is easy to do and pays huge dividends.

There are a number of free services available that offer free blog services. Sites like Medium, Blogger, and WordPress only require a brief registration and set up. Once you determine a theme for your blog and a template, you’re ready to begin posting. Posts are entries you make on your blog that is published instantly.

Some bloggers post comments to their blog each and every day, others once a week. Regardless of how frequently you post to your blog, content can be focused on a specific theme or random topics. The most popular blogs focus on a specific niche and provide valuable information, content, and commentary that encourage interaction with blog followers.

Sign up for a blog service. Begin development of your blog by signing up for Blogger or WordPress. Once you have an account, you can quickly set up your blog. Consider the goal of your blog and what type of commitment you are willing to make. Start small and be consistent.

Monetize Your Blog

Determine how you will monetize your blog. If you want to use your blog to generate revenue, there are a few techniques you can apply depending on which platform you’re using. One of the most popular methods of monetizing your blog is with the help of Google Adsense. This is a popular option and very easy to add to your blog. Not only does it generate a small amount of revenue for you on a weekly basis, but it also provides relevant links based on your posts.

Another great way to monetize your blog is through paid links. The concept of offering paid links is pretty straight forward. You create a section of you blog that lists recommended sites. In this list, you only place links that people have paid you to post. There are some tools you can use to automate this process. I simply add a link to a post that says, “How to post your link” with directions and a pass through to a Paypal page. You can set up a single time payment or subscription, allowing would-be advertisers the opportunity to purchase a link on your blog monthly or for a longer period of time.

Many individuals are monetizing their blogs by using pay per post or another blogging network. Essentially, advertisers search for bloggers who are willing to write a post to promote their product and services or brand. You can sign up for one of these networks quite easily and be contacted when advertisers feel that your blog would be ideal for distributing a message. You write a blog post and get paid for doing so.

One thing to keep in mind is that the success of you blog is based on a number of factors. I believe that having a targeted blog that offers original content is ideal. You will build a large following. This is essential because most of the monetization methods are based on having enough traffic to make your blog appealing to advertisers as well as blog readers.

Fivenson Studios is based in Ann Arbor, Michigan, our graphic design team specializes in logo and web page design, as well as marketing campaigns for social and print media. From flyers and brochures to targeted landing pages, we aim to bring your company into the spotlight and reach a greater range of potential customers.

Fivenson Studios: Michigan's #1 Graphic Design, Web Design, & Digital Advertising Agency 

Let's Get Social | http://fivensonstudios.com | (734) 224-9696 | Info@FivensonStudios.Com

Website Design Tips

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Ah, a website--the greatest marketing tool of the 21st century! Some small business owners believe all they need is a website. It doesn't really matter what the colors look like and if it's easy to navigate. It should be enough just to have a website that displays your product, right?

Not necessarily. Research shows that a potential customer will come to your website up to seven times before they actually buy your product. Colors and navigation in this situation do matter. The tips below show how important website design really is.

Effective Website Design Tips to Improve Your Online Sales

The first thing to keep in mind is to have a fast loading website. The next is to steer your customers to exactly what they are looking for. Do not place a bunch of useless links or clutter your site with unnecessary text. Give your visitor the needed information to make an educated decision to purchase your product and/or service. You also need to offer an opt-in email to capture names and emails of your visitors. This enables you to follow up numerous times and get them to return at a future date to place their order. This is the cheapest and yet the most effective way to advertise!

Tips to Make Your Website Sell

I've seen some pretty awful websites. Color combinations that made the text impossible to read; navigation buttons that change from page to page; pages that start talking or play music as soon as you open them (with no way to adjust the volume or turn it off!); and pages crammed full of tiny text (and ads) in wall-to-wall boxes -- these are among my pet peeves!

1. If you are selling a product, your page should do just that...and ONLY that. Don't fill up your page with links that take visitors away from the one action you want them to take: to buy your product.

2. For non-sales pages on your site, keep your navigation simple and consistent, and use white space liberally. You don't need to fill every available spot with an ad or link!

Website design comes in many shapes, colors, and forms. You should plan your type of design according to the website, theme, and outcome you wish to achieve from your visitors. Some sites easy navigation is most important, in others the overall look.

Get Inside the Head and Heart of Your Visitors

The best website designs get inside the head and heart of the ideal visitor. Work with your website design company to create a profile of your perfect customer. Describe who that person is - their gender, education, socio-economic level, interests, problems, etc. Once you capture the essence of this person, you will gain a sense of what they want and how you can engage them in your message. Pictures and testimonials that show benefits received through your products and/or services are likely to be particularly effective. This is where a video marketing can be extremely advantageous.

Website design is important in attracting and keeping potential customers. The above information has defined how to format your website for success. By following these tips, your website will be able to increase profits in your business and provide you with success in your field.

Fivenson Studios is based in Ann Arbor, Michigan, our graphic design team specializes in logo and web page design, as well as marketing campaigns for social and print media. From flyers and brochures to targeted landing pages, we aim to bring your company into the spotlight and reach a greater range of potential customers.

Fivenson Studios: Michigan's #1 Graphic Design, Web Design, & Digital Advertising Agency 

Let's Get Social | http://fivensonstudios.com | (734) 224-9696 | Info@FivensonStudios.Com

Designing a Customer-Focused Website

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You’re at a dinner reception. The stranger next to you strikes up a conversation.

It only takes a few minutes before you realize: “This guy’s completely self-absorbed.” No matter how hard you try, every topic leads back to him. Soon, you find yourself inching away.

Guess what? You can find the same thing on the web. Sites that are egocentric. More interested in talking about themselves than solving customer problems. However, unlike the dinner reception situation, your escape from a self-absorbed website is quick and painless.

(Although there are offenders across the board, the biggest culprits seem to be business-to-business companies and small- to mid-sized firms.)

To heck with product benefits or helping prospects and customers solve their problems – the narcissistic website dwells on the company’s spectacularly engineered offerings, their superior manufacturing techniques, the brilliance of their people, the company’s offices. Is there a place for bragging? Sure, but it’s secondary to the customer’s issues. Too many websites forget this.

When you consider that the average visitor has an attention span measured in seconds and that he scans the web instead of reading every word, a narcissistic website has the same effect as a narcissistic tablemate: it turns people off.

In contrast, an intelligent website doesn’t leave a visitor stranded, searching for the customer benefits of the company’s products or services. It:

  • Provides clear statements that are customer benefit oriented
  • Supports its claims (often using customer and third party support)
  • Proactively addresses potential objections
  • Ushers the visitor into a dialogue

While prospects and customers care a lot about the companies they deal with, they care first and foremost about their own needs.

The underlying concept is simple and an underlying marketing communications truth. The most effective marketing communications put your customers and prospects first, not your company. By focusing on customer and prospect needs, you are more likely to fulfill your company's needs.

As obvious as this statement would appear, it is similarly obvious that many marketers don't really follow it.

A Quick Checkup to Find if Your Company Website is a Narcissist

Pretend you are a customer visiting your company's website for the first time. Write down five key concerns you have related to purchasing these kinds of products or services or choosing a company that you feel (or marketing research indicates) reflects the key concerns of your target market when researching companies like yours. Spend up to one minute at your website. Close the browser. How many of your five key concerns were addressed? How well did they address your concerns? A brief amount of copy addressing a key concern and a link to more detail is fine; no mention of these concerns is not.

Did the web page copy get to the heart of your concern or was it focused on itself instead of the prospect's needs? Use what you have learned to further test your website in front of real prospects and customers. Find out their most important problems they are hoping your website will help them answer and re-design your website around helping them.

It’s your choice: propaganda that only ends up stroking your company's ego or profits.

Fivenson Studios is based in Ann Arbor, Michigan, our graphic design team specializes in logo and web page design, as well as marketing campaigns for social and print media. From flyers and brochures to targeted landing pages, we aim to bring your company into the spotlight and reach a greater range of potential customers.

Fivenson Studios: Michigan's #1 Graphic Design, Web Design, & Digital Advertising Agency 

Let's Get Social | http://fivensonstudios.com | (734) 224-9696 | Info@FivensonStudios.Com

Improving the effectiveness of your marketing to Millennials

If you prefer to listen to this article please click the link Improving The Effectiveness of Your Marketing to Millennials

The Millennial Generation was born between 1977 and 1998 and is just beginning to enter the workforce. Members of this 75 million person group are being raised at the most child-centric time in our history and the impact to marketers is undeniable.

In general, it is said that this group displays a great deal of confidence. This could be the result of focus they receive from parents and high expectations placed upon them – not to mention their newfound independence with the advent of cell phones, the internet, and other electronic forms of communication. This is truly the first generation to grow up completely online and as a result, the marketing mix used to target them needs to evolve. As you might expect, this group is technically literate like none other.

Socially, Millennials are different as well. They are typically team-oriented, banding together to date and socialize rather than pairing off. They work well in groups, preferring this to individual endeavors. They are also good at multi-tasking and were the ones studying while listening to the radio or watching television - all the more reason to ensure that you utilize cross-media marketing and ensure consistency among your communications.

From an academic perspective, they are the group that was able to play a sport, attend school, and engages in social endeavors. Millennials believe in going green and supporting endeavors that are good for the environment.

When it comes to working, Millennials seem to expect structure. They acknowledge and respect positions and titles, and want a relationship with their boss. Millennials are in need of mentoring and they'll respond well to the personal attention. When considering the management of Millenials, be mindful that they appreciate structure and stability. Mentoring Millennials should be more formal, with set meetings and a more authoritative attitude on the mentor's part.

How to Market

Now that you understand a little more about the target you are seeking to attract, consider the places they go for information and the way they behave. Millennials are logging into their Instagram, Facebook and Snapchat accounts 3 – 4 times each day, sending instant messages to friends, and uploading their videos to YouTube. Are you there?

  • Listen to the conversation. Where many businesses are failing today is that they are not listening to the conversations that the Millennials are having about their products or their company. Sign up for Google Alerts, visit Technorati and see what individuals are blogging about.
  • Create accounts on FaceBook and Instagram and other Social Media. Put your name out there. Make sure that your company has a space among social media outlets. One thing to keep in mind though is to not be overly commercial. Millennials can see right through it. Rather, be genuine and let your prospective market understand what you’re really about and what you stand for.
  • Communicate on a personal level. Create a two-way dialogue with your audience. Give them an opportunity to speak to you. Whether you let them rate your products, share comments, or share their experience with friends, providing a forum to socialize is essential.
  • Focus on consistent messaging. Regardless of which media type you use (email marketing, direct mail, Adwords, etc.), keep your messaging consistent. If you say one thing and do another, or change your messaging frequently, you will not be building the trust necessary to ensure lifetime customer value.
  • Be creative. When your marketing is creative, it can very quickly gain momentum. With the advent of YouTube, Flickr, and Delicious, messages are quickly shared and distributed. Don’t force the issue. Rather, create something meaningful, fun, and worth sharing. Before you know it, the Millennials will be sharing and distributing information about your and your brand.

Improving the effectiveness of your marketing to Millennials is no small undertaking. To be truly successful, you need to understand the social dependence these individuals have when communicating and the value they place on the opinion of others. Although much of Millennial marketing needs to happen online, don’t lose track of some tradition media like direct mail. As much as marketing has changed, traditional media can still be effective – just make sure it has a social component.

Fivenson Studios is based in Ann Arbor, Michigan, our graphic design team specializes in logo and web page design, as well as marketing campaigns for social and print media. From flyers and brochures to targeted landing pages, we aim to bring your company into the spotlight and reach a greater range of potential customers.

Fivenson Studios: Michigan's #1 Graphic Design, Web Design, & Digital Advertising Agency 

Let's Get Social | http://fivensonstudios.com | (734) 224-9696 | Info@FivensonStudios.Com

Marketing Testing

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One of my colleagues recently asked me, out of all the aspects of marketing including online marketing, marketing strategy, Web 2.0, market research, etc., what was the most important?  Without hesitation, I replied, "Testing".

Many of my marketing friends might argue and profess that if you don't have the right message, reach the right audience, the right timing, or the right offer, you won't succeed. And to that, I say ABSOLUTELY! In fact, those are the very elements of a successful campaign that can be identified through proper testing. So how do you know that your message is optimized or that you're reaching your target audience in the most effective way possible?  Only proper testing can give you that information.

When someone on my team says that a particular campaign was a success I ask, "how do you know?"  The answer often has something to do with metrics around campaign performance. But this information is merely relative. If your click-through rate was 20% and your conversion rate was 0.35% for an online campaign, it may have generated a positive return, but is 0.35% the best we could have done? Did we test the campaign to set expectations before full launch?

By testing multiple landing pages, post cards, direct mail packages, keyword campaigns, and other marketing campaigns, you can find what resonates best with your audience and set proper expectations for performance. Once you've established a baseline, continue to test and experiment with different messaging, timing, and offers and compare your results against your baseline. Then, when someone asks you how well your campaign performed, you can say good, bad, or indifferent based on real data.

A great example of this was a recent email marketing campaign completed by my team. They tested 3 subject lines - everything else remained the same (the list, the email creative, the price, the timing, etc.). During our test, one subject line outperformed the others 3 to 1.  Wow!  What a difference this made in our overall campaign performance when we sent the email to tens of thousands of potential customers.

Ongoing measurement and testing are essential for marketing success. If you're not testing your marketing campaigns on a continuous basis, you're missing out. Of course, once you establish a solid control (baseline), you'll have a hard time outperforming it. In general, you'll only improve your success rate about 10% of the time. But continue to test, test, and test some more and you'll see your knowledge and results increase.

Fivenson Studios is based in Ann Arbor, Michigan, our graphic design team specializes in logo and web page design, as well as marketing campaigns for social and print media. From flyers and brochures to targeted landing pages, we aim to bring your company into the spotlight and reach a greater range of potential customers.

Fivenson Studios: Michigan's #1 Graphic Design, Web Design, & Digital Advertising Agency 

Let's Get Social | http://fivensonstudios.com | (734) 224-9696 | Info@FivensonStudios.Com

Psychological Triggers that Win Sales and Influence Customers

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Sometimes, sales slump or fall into a rut. The causes may be economic or seasonal. But putting a deadline on your offers is a sure-fire way to put some pep back into your company's sales.Whether you're making cold calls, following up with regular customers, writing ad copy, or starting a direct mail campaign, a cut-off date can be motivating.

Whether you're making cold calls, following up with regular customers, writing ad copy, or starting a direct mail campaign, a cut-off date can be motivating.

Many people procrastinate after they decide to buy something. They may be shopping for a better deal, waiting for you to lower prices or just worried about the economy. The longer they delay, the more likely they'll forget or simply not make the purchase.

Avoid this by rewarding customers for acting now. Make them aware that they'll lose the benefit if they put off buying. But you should link the deadline to a special deal. On their own, deadlines may not work. Here are some ways to connect your deadlines to offers that can't be refused:

Give them a bonus. Tell customers that if they act now, or before a certain date, they'll get a deep discount, cash rebate, prize or an add-on.

Limit the offer. Let the customer know that you aren't making this offer to everyone. Knowing that they are among an exclusive group can prompt customers to spend.

Form business relationships. Make deals with other local companies that involves each of you selling related products or services to customers. For example, if you are selling rugs, you could offer a deal on rug cleaning services.

Furnish a guarantee. Tell customers that if they purchase your product by the deadline, you will extend a guarantee.

Restrict an offer for just one day. Tell prospective customers that the deal is good for one day only. But be sure the offer is worth the urgency. Otherwise, you could lose credibility. For example, a 25 percent discount would work better here than a 10 percent discount. Don't however, make the mistake that some businesses do, which is to state a fake deadline that rolls over with each new day. That may prompt some visitors to act, but anyone who returns to the site another day will figure out the gimmick and will get the impression that you underestimate their intelligence... a huge mistake.

Set appointments. If you are sending a quote to prospective clients that is time-sensitive, tell them you are ready and can meet them tomorrow or the next day to discuss the details. Deadlines not only prompt a rise in sales, they also help you wean window shoppers from strong prospects. The key is to pique your customer's interest with a special deal that's linked to a need for action

Deadlines not only prompt a rise in sales, they also help you wean window shoppers from strong prospects. The key is to pique your customer's interest with a special deal that's linked to a need for action

Fivenson Studios is based in Ann Arbor, Michigan, our graphic design team specializes in logo and web page design, as well as marketing campaigns for social and print media. From flyers and brochures to targeted landing pages, we aim to bring your company into the spotlight and reach a greater range of potential customers.

Fivenson Studios: Michigan's #1 Graphic Design, Web Design, & Digital Advertising Agency 

Let's Get Social | http://fivensonstudios.com | (734) 224-9696 | Info@FivensonStudios.Com

How To Use Article Marketing To Improve Your Website Ranking

If you prefer to listen to this article please click the link How To Use Article Marketing To Improve Your Website Ranking

Article marketing is one of the most popular ways to improve your search engine optimization efforts. With the introduction of article submission tools, the task of distributing your articles across the Internet is easier than ever before. There are a number of rules you should follow if you want to get the most from your article marketing.

Here some article writing and submission guidelines that I've personally used to enhance the overall impact of my submissions and guarantee that articles are placed on web pages with a high Google page rank.

The advantage of article marketing is that your article content has a life well beyond a single web page. Website owners visit article aggregation websites to find relevant content for their website, blog, or ezine. Your article can be published for quite some time after it's submitted and posted. The real value of article submission is when third party sites provide a link back to your website in exchange for the content you have provided them.

Make Sure Your Article Is At Least 500 Words. Too often I see valuable content that contains a few words short of the minimum required. Many article submission websites have a length requirement of 500 words or more. I like to exceed the minimum threshold by at least 35 words so that websites that do not count prepositions still measure more than the minimum.

Construct Your Article Around A Specific Keyword Phrase. When you write an article about a particular topic, select a keyword phrase that helps to promote your website or service. The result is that search engines find your content easily based on the keywords you've used.

Create A Strong Headline. By developing a catchy headline, readers are pulled into your content and take notice. Even though your primary purpose is content distribution and building inbound links to your website or blog, don't lose sight of promoting your content in a valuable way. Article submission works best when your headline requires individuals to stop and take notice. This leads to greater awareness and action among webmasters seeking content.

Submit Your Articles To Top Article Directories. In order to get the most from your article marketing efforts, find top ranked article websites using an article submission tool, software, or application that can give you an indication of a web sites age or Google PR. By doing so, you'll be able to spend more time submitting to websites that can provide value to your online marketing efforts.

Automate Your Process With Article Submission Software. There have been a tremendous number of improvements in article marketing during the last few years. It's easy to find a number of article submission tools that can automate or semi-automate the submission process. Although nothing can truly replace developing your own article content, article submission can be automated with the help of article marketing software and technology.

The use of article marketing is paramount to improving your online search engine rankings. Now that online tools and software have been developed to enhance the effectiveness of your article marketing, significant time should be spent finding the right tool for you. This eliminates the need for wasting significant time writing and or submitting articles to the right directories and getting the results you're looking for.

Article marketing is a fantastic way to improve your websites Google ranking. With the help of distributed content and links back to your website or blog, search engines take notice and assign your website a great deal of value.

Article marketing is an important part of everyone's SEO strategy. What's most important is that you develop content for a specific niche or area and teach something to those who read it. Individuals wishing to learn and improve upon their work. By providing something of value, your content will be shared and distributed throughout the web.

Fivenson Studios is based in Ann Arbor, Michigan, our graphic design team specializes in logo and web page design, as well as marketing campaigns for social and print media. From flyers and brochures to targeted landing pages, we aim to bring your company into the spotlight and reach a greater range of potential customers.

Fivenson Studios: Michigan's #1 Graphic Design, Web Design, & Digital Advertising Agency 

Let's Get Social | http://fivensonstudios.com | (734) 224-9696 | Info@FivensonStudios.Com

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Design must reflect the practical and aesthetic in business but above all... good design must primarily serve people. Let's start serving you.

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Lets get social. We would love to meet you! We Are Currently Open Monday-Sunday 8am-11pm Christopher@FivensonStudios.Com

Name: Christopher
Phone: (734) 224-9696
Address: 1214 S. University Ave Unit 4075 Ann Arbor, MI 48104

734-224-9696