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5 Methods for Fraud-Proofing Your Online Business

According to a recent statistic, about 46 percent of all adult Americans experienced a credit card fraud, sometime in the last five years. The reason behind this is the fact that some of the world’s greatest economies, like the UK, Canada, US, and Australia are the most cashless countries in the world. On the one hand, it made the transition from traditional retail to e-commerce a lot easier but on the other hand, it made the hazard of online frauds into an even greater issue for consumers and businesses alike. With this in mind, here are five methods that online business owners can employ in order to fraud-proof their online business.

1. Enforce a safe password policy

The first thing you can do to make your online business safer is protected your users from themselves. The fact that their account got hacked due to their own mistake is not something that will prevent your customers from blaming you for their trouble. Therefore, you need to take all the necessary steps of precaution. During a registration (provided there is one), you shouldn’t allow passwords that are shorter than eight characters. Furthermore, you should insist that they include letters (both lower and uppercase), as well as numbers, in order to further crack-proof their passwords.

2. Warn your consumers

Another important thing you need to do in order to protect everyone is to warn your consumers of the imminent threats such as high-risk tourist regions and phishing. Some countries like Egypt, Mexico, and Ukraine are known for their high rates of credit card fraud, which is probably something you should mention to your clients (just in case they plan to go there for a vacation). Furthermore, you need to give them a couple of pointers on how to recognize a phishing scam. Failing to do basically means giving out your password to a malicious entity. Needless to say, from this point on, your power to protect them becomes quite limited.

3. Maintaining PCI DSS compliance

Sometimes, simply having an ironclad defense system isn’t enough, seeing as how it isn’t there exclusively to protect their financial assets but also to protect the image of your brand. Therefore, you need to get a certificate that vouches for your ability to provide their information and finances in the digital world. One of the best ways to get there is by managing to achieve and maintain PCIDSS compliance, which is one of the highest security standards in the payment card industry.

4. Look out for proxy servers

While it is true that most online interactions are, for the most part, anonymous, in some cases, your users might take a few special steps to ensure their anonymity. Although using a proxy server isn’t illegal, it is definitely an activity that should raise some red flags. Unfortunately, your hands are, more or less tied here, seeing as how identifying a proxy server is difficult. On the other hand, it is definitely not impossible, which is something you might want to allocate some of your resources towards.

5. Don’t talk about ‘acceptable level of fraud’

Finally, one of the most controversial topics when it comes to the issue of online frauds and credit card frauds, in general, is the one about the acceptable fraud level. According to numerous statistics, on every $1,000 spent on credit cards, about 50-60 cents get stolen, which may not seem as much but in reality, it is. It’s not like hackers magically steal a couple of dollars per account; one consumer gets their account cleaned while the greatest majority of them are completely unaffected by this. Nonetheless, that one dissatisfied client is more than enough to harm your brand’s reputation for good, even if none of it was your fault. Therefore, phrases like this one are best avoided.

Conclusion

At the end of the day, what do you do in a situation where you can’t protect your website with 100 percent certainty and you don’t have a luxury of accepting an acceptable fraud level? Well, you give it your best to keep up with latest safety certificates, procedures, and measures, as well as try to persuade your customers to help you protect their privacy. All things considered, it might just be enough.

Dan Radak is a marketing professional with eleven years of experience. He is currently working with a number of companies in the field of digital marketing, closely collaborating with a couple of e-commerce companies. He is also a coauthor on several technology websites and a regular contributor to Technivorz.

Fivenson Studios is based in Ann Arbor, Michigan, our graphic design team specializes in logo and web page design, as well as marketing campaigns for social and print media. From flyers and brochures to targeted landing pages, we aim to bring your company into the spotlight and reach a greater range of potential customers.

Fivenson Studios: Michigan's #1 Graphic Design, Web Design, & Digital Advertising Agency

Let's Get Social | https://www.fivensonstudios.com | (734) 224-9696 | [email protected]

 

Why is Top of the Funnel Content so Important for your Business’s Online Success?

Content marketing is not a passing trend. It has been tried and tested over and over again. Many big businesses today continue to allocate enormous chunks of their overall marketing budget to content creation. According to the people behind Smart Insights, content is still one of the most important tools in every successful digital marketer’s toolbox. That is why a lot of big players are planning to pour even bigger amounts of money into its production in the upcoming year.

For example, Apple alone is making plans to invest up to 1 billion dollars in the development of original content in 2018. Amazon is not far behind. Insight’s research has shown that loads of currently active and respected industry professionals still see content marketing as the ultimate technique for increasing sales and traffic. In their eyes, content marketing ranks above all other forms of digital marketing and it’s considered to be an instrument that can transform brands from zero to hero in no time.

However, even though content marketing is still on the rise and more and more businesses plan to level up their game in this department - a couple of studies have shown that there are still numerous brands online that fail to make their content marketing efforts work for them. As HubSpot’s 2017 research claims, only 30 percent of today’s active B2B marketers feel that their brand is seeing some noticeable return on their content marketing investments, which is, according to the same study, 8 percent less than in the previous year.

In most cases, this is because their content isn’t in sync with their buyer’s journey and their top of the funnel material isn’t really inspiring people to interact with their brand.

What is Top of the Funnel Content and What is Its Purpose?

In 2017, the reason why we invest in content marketing is to generate more leads and sales for our business. Its primary objective should be to serve the right type of users the right type of information at the right time, so they can convert.

In order to do that, your efforts in this department need to be intelligently planned and executed to perfection. Every agency and company now have a content creation system, where every piece of content is basically an opportunity to bring in a new lead or inspire someone who they already know to finally conduct one of the desired actions on the site. In theory, most of today’s content marketing strategies aim to be in sync with every stage of the marketing funnel.

Top of the funnel content is content that basically tries to get people through the door of your business. Regardless of how big, innovative, or impressive your company might be, it’s highly unlikely that people are actively looking for ways to interact with your brand online. Unless you're Apple, of course. For us, common folk - the situation demands that we do everything we can to get people to visit our site. Our potential buyers browse the Internet for valuable, engaging content that entertains and helps them acquire new knowledge about topics that they see as interesting, not our brand and business.

If our brand isn’t consistently creating and distributing such content, we are missing out on an amazing opportunity to connect with the people who have the potential of becoming our paying customers, build influence, and grow on multiple levels.

That is what top of the funnel content does - it gets people interested. Top of the funnel content is part of the awareness phase, meaning that its job isn’t to sell your product and services to your audience, but rather to educate them, or address common pain points and questions.

The primary goal is to stimulate audiences to interact with your brand and thus - develop a consciousness about your business. By doing that, you will turn visitors into genuine leads, with whom you can develop relationships.

 

Key Elements of Top of the Funnel Content


ToFu content comes in all shapes and sizes. It can come in the form of an image, infographic, blog post, specific landing page - basically anything, as long as it’s buyer-centric. Because ToFu content is meant to attract people to your site and get them to interact with your brand, the material you produce for this stage of your funnel should be both:

  • Attention-grabbing
  • Easily digestible
  • Helpful

Most people focus on the first two elements, and that is mainly why their ToFu content fails. Your content needs to educate, not just entertain. ToFu content is created for people who are just realizing they have a problem and they need to do something about it. These individuals turn to the search engine in hopes of finding relevant solutions for their troubles.

This is where you should come in with your ToFu content. Even though the most top of the funnel content strategies tends to cast a wide net in order to capture new audiences, the thing you should always use as bait is your expertise regarding your particular niche or market.

When you help people with a specific problem and teach them something new, you will gain their trust. Those who have gone through your content and gotten exactly what they needed will most likely buy anything you put in front of them.

Closing Word

Top of the funnel content should be non-branded and unbiased. It should simply answer the questions that people type into Google’s search, without any forced self-promotion. If you do a good enough job of providing searchers with relevant content that provides answers to their searches, people will surely make an effort to remember your web address or logo.

Thank you for taking the time to read this post, I hope it has helped you understand what ToFu content really is and how to develop it properly.

 

Dan Radak is a marketing professional with eleven years of experience. He is currently working with a number of companies in the field of digital marketing, closely collaborating with a couple of e-commerce companies. He is also a coauthor on several technology websites and a regular contributor to Technivorz.

Fivenson Studios is based in Ann Arbor, Michigan, our graphic design team specializes in logo and web page design, as well as marketing campaigns for social and print media. From flyers and brochures to targeted landing pages, we aim to bring your company into the spotlight and reach a greater range of potential customers.

Fivenson Studios: Michigan's #1 Graphic Design, Web Design, & Digital Advertising Agency

Let's Get Social | https://www.fivensonstudios.com | (734) 224-9696 | [email protected]

 

Motivation Is What Gets You Started, Habit Keeps You Going

Motivation Is What Gets You Started, Habit Keeps You Going – Jim Rohn

What keeps you going in life? We have all heard of motivation in such large lengths and at a certain stage of our lives, I even thought that it was the only thing that mattered in my life. Each time something went wrong, I would listen to Eric Thomas, Tony Robbins or search Youtube for motivational speakers and would wait for a surge of power within.

And the truth was that I would get this surge and feel that every little thing in this world was possible. I would feel that every impossible thing was possible and it was just a difference in words – you know, the famous IMPOSSIBLE = I AM POSSIBLE. Probably it is one of the most cliched uses ever. But then again realized the major truth

Making the decision to change your life for the better, whether it’s towards a post-holiday fitness goal or an attempt at a different career is admirable, but only the first step in a long journey. The best example of this is running: the decision is the easy part, and the motivation to keep going for the first few weeks is perhaps the most critical measures. But all of that means nothing unless you form a habit out of running like most things, you gotta use it or lose it.

 

Fivenson Studios is based in Ann Arbor, Michigan, our graphic design team specializes in logo and web page design, as well as marketing campaigns for social and print media. From flyers and brochures to targeted landing pages, we aim to bring your company into the spotlight and reach a greater range of potential customers.

Fivenson Studios: Michigan's #1 Graphic Design, Web Design, & Digital Advertising Agency

Let's Get Social | https://www.fivensonstudios.com | (734) 224-9696 | [email protected]

 

5 Web Design Tips for Beginners

When it comes to skills, including web design, one rule towers above everything else – practice makes perfect. Nonetheless, with several tips to set you on the right path, you can easily create a smoother learning-curve for yourself and ensure that you reach a higher level of proficiency much sooner. Of course, enrolling in an online course or two won’t hurt. Still, here a few pointers that might just help set you on the right path, even if you’re a self-taught web designer.

A standardized theme is your best friend

Using a completely different style on every single page of the website may be exciting and creative, and it may give you more room for practice and experimentation, but it usually isn’t a good idea. The reason behind this is the fact that it can be incredibly confusing for your clients. Every single page needs to appear only as a part of a larger entity, which is where standardized themes come in. Furthermore, making each page too dissimilar can be a bit problematic during navigation, as some of your visitors may assume they have left your domain entirely.

Responsive design rules

One of the most important statistics you have to know is that nothing drives people away quicker than a non-responsive website. In fact, an average internet user expects a page to load within 2 seconds, while after 4 seconds you may lose 25 percent of your entire audience. Sure, you might feel like something’s missing from your design, but adding more and more elements that will take additional HTTP requests will only slow you down. On the other hand, going with minimalism is both quicker and simpler for a layman to pull off.

Talk to professionals

Listening to a few pieces of advice on the internet can really take you a long way, but in the digital world, anyone can write anything without even offering credentials or facts to back their claims. This is why it is essential that you find someone worth following, and try to learn on their example. One of the things you could do is reach out to your local web design experts. For instance, if your operations are NSW-based, you could look for ecommerce web design experts from Sydney, and ask for a free quote or schedule an appointment. While still not the same as finding a mentor, this alone can immensely help you in your efforts.

Look for the right tools

Another thing you need to keep in mind is that there are many web design tools out there, and the sooner you get accustomed to them, the better. Coding websites or apps, creating immersive animations or even avoiding code entirely can be achieved with the right tool. In fact, some of them are so essential to developers all over the world, that they can’t even remember what their profession was like before these platforms were introduced.

Think about SEO

Finally, you must always have digital marketing in mind when designing a website. Search engines love well-designed pages and responsive design. Furthermore, an intuitive navigation can ensure that your pages are crawler-friendly and, therefore, quickly indexed. Overall, it is in your best interest to adopt some of these trends while you are still learning the trade.

Conclusion

The list goes on and on and as you learn the game, you will start obsessing over things like browser compatibility, making your own clip-art and finding the right ratio for your graphics. Nonetheless, for the time being, just adhering to these five simple rules can make your designs much more effective. For those who can persevere in this trade long enough, there is no end to possibilities.

Dan Radak is a marketing professional with eleven years of experience. He is currently working with a number of companies in the field of digital marketing, closely collaborating with a couple of e-commerce companies. He is also a coauthor on several technology websites and a regular contributor to Technivorz.

Fivenson Studios is based in Ann Arbor, Michigan, our graphic design team specializes in logo and web page design, as well as marketing campaigns for social and print media. From flyers and brochures to targeted landing pages, we aim to bring your company into the spotlight and reach a greater range of potential customers.

Fivenson Studios: Michigan's #1 Graphic Design, Web Design, & Digital Advertising Agency

Let's Get Social | https://www.fivensonstudios.com | (734) 224-9696 | [email protected]

 

5 Reasons You Should Embrace Email Marketing

If you’re just starting your own business, you’re probably trying to come up with the best ways to promote your brand. Even though some new marketing channels such as social media and SEO are on the rise, you should definitely make sure you don’t ignore some more traditional marketing channels such as email. This is the case because email marketing is still one of the best ways to get your business noticed. And if you’re not convinced just yet, make sure you check out our list of 5 reasons why you should embrace email marketing.

IT’S INEXPENSIVE

What makes email marketing such a great way to promote your brand is the fact that it’s inexpensive. In fact, it’s one of the cheapest ways you can get your business noticed. While billboards, TV commercials and promotional videos tend to cost quite a lot, all you’ll have to cover when using email marketing is a software that will help you automate and track all of your emails. Using one of these is definitely a good idea since it can help you make your emails more personal, which is a huge plus when marketing via email.

IT HELPS YOU STAY IN CONTACT WITH YOUR AUDIENCE

Email marketing can also help you make sure your audience stays informed about what’s happening in your business. They check their email when they find it convenient and receiving an email from you will give them a feeling that you’re thinking about them. And that’s the perfect opportunity for you to give them an update on your products or services. The customers who receive your emails have signed up to your email list which means they’re likely to enjoy such emails.

IT’S FOREVER

Between 2005 and 2008, email was the most popular social network in the world. And even though we had platforms such as Facebook and Twitter emerge since then, email is still alive and kicking. This means email has already stood the test of time and made it through quite easily. And due to its simplicity and convenience, we can expect email marketing to stick with us for decades to come. Therefore, you should welcome the stability of the platform and not be afraid to invest in it.

IT’S FORMAL

No matter what kind of business you’re running, you should always try to make your customers perceive you as reliable and responsible. And one of the best ways to do that is to send emails. Emails with no typos and spelling mistakes are always going to leave a strong impression on your customers. Moreover, you can now include an email signature in your emails to make them appear even more formal. And if you decide to use an email signature generator, you’ll be able to make one of these in no time.

IT GIVES GREAT ROI

Another great thing about email marketing is that it gives great ROI. In fact, email marketing has one of the highest returns on investments when it comes to digital marketing. According to some reports, for every 1$ you invest in email marketing you can expect to get $43 back. However, you should bear in mind that email won’t magically provide you with amazing returns. You have to monitor your email marketing campaign, identify the practices that have proven to work the best for you and shift your focus to them.

It’s easy to see why all the big companies out there still have an email marketing policy and if you’re just starting out as an entrepreneur, you should make sure this is the case with your business as well. So, make an email marketing checklist and get started straight away.

Dan Radak is a marketing professional with eleven years of experience. He is currently working with a number of companies in the field of digital marketing, closely collaborating with a couple of e-commerce companies. He is also a coauthor on several technology websites and a regular contributor to Technivorz.

Fivenson Studios is based in Ann Arbor, Michigan, our graphic design team specializes in logo and web page design, as well as marketing campaigns for social and print media. From flyers and brochures to targeted landing pages, we aim to bring your company into the spotlight and reach a greater range of potential customers.

Fivenson Studios: Michigan's #1 Graphic Design, Web Design, & Digital Advertising Agency

Let's Get Social | https://www.fivensonstudios.com | (734) 224-9696 | [email protected]

 

Costs of an app development vs. launching of a startup

Once you’ve got an awesome app idea, it’s high time to consider the costs needed to develop an app. But hold a second, a startup doesn’t blend seamlessly with an app - it’s two separate processes going either hand by hand or absolutely independently.

Most people mistakenly believe that developing an app equals to launching a startup. In fact, you can send forth a startup and then engage in developing an app.

But there is some bad news 9 out of 10 startups fails, and it’s a real fact. Wait, you shouldn’t give up and throw your app ideas away. Just remember, there are two main reasons for a startup failure:

 

  • Inexpert finance management
  • Improper target market research

 

Let’s get started analyzing the most frequently asked and shared Google answers.

Cost to build an app

A vast majority of people have no clue of the factors influencing the price of an app. Understanding the key drivers of app development pricing will help you make an informed and cost-effective decision.

Key drivers

  • App Features

What is the functionality of your app? Which pains does it solve? And what 3rd party services are required?

These are the basic questions to answer when you’re going to build a custom app. For example, your app needs to display all nearby restaurants and allow rating and comment on the dishes, etc. like Yelp. GPS or location features, feedback and communication services need to be developed.

There is a broader spectrum of features that an app can have:

 

  • Online booking
  • Loyalty programs
  • Camera or Gallery integration
  • User registration
  • Calendar integration
  • Payment option
  • Social media integration

 

In a nutshell, the more features an app has, the more it will cost. One more important thing to mention, all features aren’t equal i.e. some are more complex to develop than others. To save time and money, you can use some features developed by a 3rd party or APIs provider.

  • Screen sizes

Because there are a great many of screen sizes, you should decide on the platform (iOS, Android, the Web or Windows Mobile) as well as on a preferable screen size. In fact, the more is the number of screens, the more design and user experience work is needed.

Each screen requires a particular navigation through the app. And if there is a vast number of “paths” through the app, the time, as well as the costs, required to develop an app is increased.

  • Server

In case your app offers chat or booking or has a database, you’ll need a server. There are a great many of cloud servers nowadays that you can rent for a song. For example, Amazon Web Service offers a virtual place for apps, and you don’t need to buy a server anymore.

Instead of that you rent a space needed for storage and pay for time using the server.

Taking into account, there is a good many of variable influencing the final price of the app development, the price may range from $5,000 to $500,000 assuming that the app isn’t complex like Uber. In case you want to develop an Uber clone app, the prices start from $75,000.

Cost to launch a startup

СB Insights states that launching a FinTech startup today is failing. And since 2011 you need at least $5,000 to start your business.

But consider the fact that the costs needed to run a startup are much higher than those required for launching.

For example, the latest research reveals that you need to spend around $314,000 annually to run a startup in Zurich with two web developers and designer, and in Manila, it’s six times cheaper.

Another interesting thing to consider that there is a huge difference in the rates of designers, developers, and offices. The more quality products and the more experience has a developer/a designer, the higher rates for work. But it’s another topic to cover.

An interesting story happened to Groupon, a second fast-growing startup that features a billion-dollar valuation. Andrew Mason, the Groupon founder, thought that it was a harsh time when they got started.

Initially, it was an average WordPress blog used for selling T-shirts, and, moreover, there wasn’t any from for size and color.

They received orders via email. Then they decided to start generating PDF coupons and send them to people.

When they reached a milestone - 500 sushi coupons, they realized it was a real success. After Groupon sees its ever-growing popularity, they have developed the app to keep up with the times.

Key takeaways

All in all, the costs needed to deploy an app and launch a startup are as different as chalk and cheese. And sometimes it’s even better to launch a startup with a site, and in case it wins, start developing an app to bring the customers more benefits.

The key point is, launching a startup doesn’t depend on an application. You can follow the Groupon success story, and we bet, you won’t crater.

Fivenson Studios is based in Ann Arbor, Michigan, our graphic design team specializes in logo and web page design, as well as marketing campaigns for social and print media. From flyers and brochures to targeted landing pages, we aim to bring your company into the spotlight and reach a greater range of potential customers.

Fivenson Studios: Michigan's #1 Graphic Design, Web Design, & Digital Advertising Agency

Let's Get Social | https://www.fivensonstudios.com | (734) 224-9696 | [email protected]

 

Why Digital PR Is a Must for Modern Companies

In order to increase to build brand awareness, improve organic rankings, and position as a thought leader in a particular industry, digital PR uses much larger media. For starters, we should introduce the term “digital public relations”

According to PRSA (Public Relations Society of America), the term “public relations” refers to a strategic communication process that creates mutually beneficial relationships between organizations – individuals, companies, or brands. Traditional and digital PR differ in the ways the channels in which they reach their audience, the way they build these relationships, and the tactics they use in the process.

The tactics of the two are similar, but digital PR has also added the benefit of link building across the Internet and impacting SEO. Digital PR tactics are measurable and provide tangible insight and results.

In order to show the Importance of digital PR, we give you several key things to have in mind if considering whether to incorporate digital PR into your marketing budget and strategy.

Increase brand awareness

Today’s world markets are highly competitive, and one of the ways to position yourself in front of your target audiences is to create media opportunities at publications with large reaches. By leveraging trusted publications, you’ll establish your company as being on the cutting edge in your industry. It can serve as an opportunity for prospective clients and customers to interact with your brand in a unique way.

Marketing strategies of many organizations focus on creating interactions with potential customers through websites, social media, and landing pages. However, they might not initially convert the potential customer because of lack of influence. Interactions with potential customers are created by digital PR leveraging vetted organizations in order to build upon the brand. By doing it in a natural way, the message will sink in easier, with content marketing strategies only being strengthened.

Traditional outreach is not enough

According to Financial Times, public trust in traditional media is at an all-time low. Their research reveals that people favor their friends and Internet contacts more when it comes to news sources and truth. People shift their faith towards the Internet as a purveyor of the truth, and online search engines are considered to be more reliable for information than traditional media.

On the other hand, one must not forget that not everything online is true, because there’s a huge amount of alternative facts and fake news that can’t be escaped. Unfortunately, there are websites that deliberately distort the truth, in their race for increased traffic and revenue. Digital PR creates opportunities to share your story without misinterpretation, filters, or selective editing when the information comes from your own newsroom, created so to protect your brand.

Digital PR influences SEO

Search engine optimization (SEO), is the concept that no finance or marketing article can go without at least a mention. Digital PR is the best-proven way to build highest quality backlinks that tell Google that your website is valuable and trustworthy. These indicators will help place your organization higher up in search engine results pages.

Your own website gets stronger when you land a backlink from a domain authority. The best places to land high-quality backlinks is in the larger media landscape because their websites are incredibly strong and they’re always looking for content.

With digital PR, you can pitch professionals in your niche industry to provide an expert commentary on current stories and trends. Also, high-quality backlinks can be created through byline articles. Digital PR team, comprised of people skilled in pitching articles to publications and people with contacts (those with a background in public relations or journalism) to land these opportunities.

These two strategies are used by digital PR teams to reach the top-notch publications. By landing your links there, your website’s domain authority will skyrocket, causing your site to rank higher in the Google’s search results.

Better handling of negative press

Negative press destroys a reputation. Reputation has always been important, and it’s more important than ever in the digital age. We have access to information about anything within a few clicks, including the ones about companies we might be interested in doing business with. Mistakes are made in every business – a customer service snafu or product launch gone bad - and can have long-lasting consequences in today’s digital environment, especially if the stories about them gain traction online.

Digital PR is one of the fastest ways of getting new, positive content into the large media landscape. Digital press releases can be distributed so they show up in authoritative media outlets. There may be some differences in formatting (depending on which network you use), but PRs are generally simple and concise news stories – going from new hires to new charitable works or product offering by your organization – and they can help you greatly with handling negative press.

Bad PR is something you should be prepared for, and it’s done by identifying potential crisis scenarios, developing response procedures, and reacting quickly and swiftly by addressing the public through the right channels (authoritative site’s that deliver authenticity).

Living and doing business in a digital environment requires digital PR for enhancing your outreach. This article is not about dismissing traditional media outreach, but rather highlighting to strategically enhance it online. With digital PR, you can improve your SEO, increase brand awareness, and handle negative press by responding with positive, authentic content about your organization.

Fivenson Studios is based in Ann Arbor, Michigan, our graphic design team specializes in logo and web page design, as well as marketing campaigns for social and print media. From flyers and brochures to targeted landing pages, we aim to bring your company into the spotlight and reach a greater range of potential customers.

Fivenson Studios: Michigan's #1 Graphic Design, Web Design, & Digital Advertising Agency

Let's Get Social | https://www.fivensonstudios.com | (734) 224-9696 | [email protected]

 

7 Tips for Designing a Killer Logo for Your Business

Designing a logo for your business might seem like quite an easy task – draw a little square, add some effects or the name of your business and call it a day, right? Well, this is what many rookie entrepreneurs get wrong since there’s much more to designing a logo than that. Your logo is supposed to represent your brand and show your customers and business partners what you’re all about. And if you get the design of your logo right, it’s going to help your business succeed. The 7 tips we listed below are going to help you do exactly that, so make sure you check them all out.

Avoid clichés

We all know much about the clichés used in logo design. You sure may be tempted to go with a simple arc over the name of your business or random colored dots around it, but these are hardly going to do any good for your brand. In fact, opting for clichés like the ones we mentioned above is only going to show your customers that you’re unimaginative which might make them turn to some of your competitors. So, instead of using a cliché try to come up with something different and embrace it as much as possible.

Don’t copy

Copying the logo of an existent company might be the easiest way for you to come up with the one for your business. Still, even if you change the shapes or the color pattern, the logo you copy from someone else is hardly going to achieve any success. Firstly, having a logo that’s too similar to another company’s logo might confuse your customers and this might make them turn to someone else who offers the same products or services you do. Also, if people at another company realize you’ve stolen their logo idea, they might end up taking legal actions against you.

Give it a story to tell

Every good logo has an interesting story to tell. And you won’t be able to give such story to your logo if you see it as nothing more than a simple pattern of lines and colors. Therefore, when designing your logo, you’ll need to try to come up with something that will make your customers come up to you and ask about it. And if you manage to make it consist of deep thinking and meticulous ideology, people will be guaranteed to like it and remember your brand.

Keep it simple

It’s also very important to mention that designing your logo is something you shouldn’t overdo. Simple logos are becoming a big trend and that’s why you shouldn’t make yours about illustrational skills and typography. Just take a look at the Nike logo and you’ll realize that it’s all about keeping it simple. Most of the time, their logo doesn’t need any caption in order to represent the brand. In fact, we all started to confuse that little thing for the entire Nike brand. This is the case because a logo is supposed to be merely an emblem and not a manifesto.

Use the right colors

Colors are always going to play an important role when it comes to the design of your logo. You should choose your colors according to what kind of work your business does and what kind of message you want your logo to send. For example, the color red is usually associated with urgency and if you’re selling fast food, using it may be a great idea. Also, the color blue creates a sense of trust and that’s why most banks use it. Learn more about every color and try to choose the ones that represent your brand the best.

Make it versatile

Another thing you need to have in mind when designing your logo is how you’re planning to use it and will it be able to serve the purpose. For example, having a logo that looks amazing on key chains, but horrible on coffee mugs is never going to do the trick. Therefore, it’s very important to make your logo as versatile as possible. It may be a good idea to test how your logo will look if you decide to put it on custom t-shirts or custom USB flash drives. Only once you’re sure your logo is versatile enough should you think about using it.

Don’t expect instant success

Think about all the famous logos such Adidas, Audi or Google Chrome – it’s very important that you understand that these haven’t become iconic instantly. This can hardly happen even if you come up with the most amazing logo design for your company. The success of your logo is going to depend on the quality of your product success and the current state of the market. Therefore, don’t make any rash decisions and don’t think about changing your logo just because it doesn’t seem many people recognize it after the first few months.

Follow all of these tips and you should be able to design just the perfect logo for your business. Still, you should be ready to change it in case it becomes outdated or you end up needing to recharge your publicity.

Dan Radak is a marketing professional with eleven years of experience. He is currently working with a number of companies in the field of digital marketing, closely collaborating with a couple of e-commerce companies. He is also a coauthor on several technology websites and a regular contributor to Technivorz.

Fivenson Studios is based in Ann Arbor, Michigan, our graphic design team specializes in logo and web page design, as well as marketing campaigns for social and print media. From flyers and brochures to targeted landing pages, we aim to bring your company into the spotlight and reach a greater range of potential customers.

Fivenson Studios: Michigan's #1 Graphic Design, Web Design, & Digital Advertising Agency

Let's Get Social | https://www.fivensonstudios.com | (734) 224-9696 | [email protected]

 

Cost Benefit Analysis

Speaking about business analysis, this is where businesses undertake a process wherein it establishes techniques to business challenges, to continue to boost its services to its clients, however without an appropriate system this stage usually takes considerable time. That's the reason why graphical dashboards and reports because of various business analysis tools nowadays are keys to making this method a lot easier and more useful. Furthermore, the active monitors and reports are useful for viewing visible workload and service levels at any time. As a result, possible breaches can be handled when these are observed and also may help examine every individual task.

Business analysis tools

Business analysis tools help keep track of alterations in individual productivity of activities, monitor volumes of work in numerous business departments and keep track of each work item to process. E5 Insight is one example of a medium for business analysis that utilizes real time graphics and dashboards in evaluating business challenges and determining systems.

In medical billing, a number of paper transfers and inappropriate applications will be reduced using a digital application and scanning the barcode in the workflow system. Once this is done, laboratories can reduce their service level agreement to 48 hours and even 24 hours. This can also cause billing representatives to process more than 100 applications during their 8-hour shift to finish much more every day for sure.

Important Business Analysis

Business analysis tools help create a more environmentally friendly environment with payroll parameters due to the reduction in the use of paper documents and switching it through "scanning and coding" methods. Also, diagnostic testing services will be able to identify and implement "green initiators" throughout the company, since this minimizes all paper forms related to wages.

This can make processes more efficient with the use of SharePoint combined with the company's business applications. By eliminating 99% of paper documents, it can speed up processing times as there's no reason to wait for documents to be mailed.

Popular Strategies of Business Analysis:

The SWOT evaluation is among the more usual types of business analysis. The objective of a SWOT is always to evaluate the inner and outside factors which are affecting your company or competition. This can be done by analyzing skills, weak points, opportunities plus. Using this method, it is possible to get a relatively detailed manifestation of the present market.

PESTLE is a second common evaluation strategy. PESTLE is short for that represents Political, Economical, Sociable, Technical, Legal and Ecological. The goal of PESTLE is always to check out the outer macro atmosphere to be able to identify possible factors that may affect the industry or company functions.

MOST is another common evaluation strategy. It's just like the PESTLE evaluation apart from its function is to evaluate the inner atmosphere instead of the outer environment. Similar to PESTLE, MOST Mission, objectives, strategies plus Techniques.

Business Analysts are an essential focal point in all businesses; they implement their abilities to take the overall picture and split it into more compact parts, making it simpler to make sure that company assets are being employed in the best way thus achieving the outcomes.

Finally, health claims can also be enhanced. Tools such as proprietary imaging and production workflow may help in offering efficiency through migration of all active claims and imaging data across new platforms. Its automated work allocation will be able to manage all resources and its productivity levels by knowing which work to assign to every team member thus improving workload management. This gives the end-to-end cycle to get the work done on time dealing with any issues of compliance.

Martha G. Nelson is author of this research article. She also writes about how to predict stocks at StocksNeural platform.

Fivenson Studios is based in Ann Arbor, Michigan, our graphic design team specializes in logo and web page design, as well as marketing campaigns for social and print media. From flyers and brochures to targeted landing pages, we aim to bring your company into the spotlight and reach a greater range of potential customers.

Fivenson Studios: Michigan's #1 Graphic Design, Web Design, & Digital Advertising Agency

Let's Get Social | https://www.fivensonstudios.com | (734) 224-9696 | [email protected]

 

Marketing or Systems?

Your business is doing pretty well, but you can tell it could be a whole lot more productive. You notice that your staff spend a lot of time putting out fires to keep clients happy. On the other hand, you know that the marketing is unfocused and sales, while at a reasonable level, are unpredictable. Great one month, and not so much the next.

Your staff is fighting fires because your systems are gaffer taped together. They were fine in the earlier days when you weren’t so busy, and everything was a custom job, but now mistakes happen because of the pressure from the volume of customers and you and your staff are forever in fix it mode.

On the marketing side, you know about half your marketing works, but you just don’t know which half! You can also see that while some of the customers are worth their weight in gold, others are wasting your time, and you don’t have a way of filtering them.

So which comes first: your marketing or your business systems?

The reason for most people hesitate before answering, is they don’t have the time to do both, so the first step is to create more time.

This means:

  1. Deciding what is important, the mission critical items that only you can do.
  2. Delegating, outsourcing or dropping the not-important, non-urgent tasks which are taking your time.
  3. Booking uninterrupted time with yourself to focus on the mission critical items on your list.

Once you have created the time, and you examine the choice between your marketing and your systems, it will become clear that the problems are actually quite similar. The reason why you don’t know which marketing campaigns produce the best results is that you don’t have a system to measure them. The reason you aren’t able to filter your customers is that there is no system in place to do so.

With everything coming back to systems, the next priority is to create a system infrastructure for your business suitable both for operations and sales, otherwise known as a Business Management System.

Your Business Management System will have reporting tied to your bottom line so that you can see where the opportunities for improvement are. It will show you what marketing is working, and which customers are golden. The reporting will also identify the priority areas where fire prevention systems should be installed first in your operations.

Your Business Management System will enable you to better utilize your staff to address both the marketing and the operational issues so you are not trying to do it all yourself, and you can leave it to the philosophers to continue the never ending debate on which came first, the chicken or the egg.

Fivenson Studios is based in Ann Arbor, Michigan, our graphic design team specializes in logo and web page design, as well as marketing campaigns for social and print media. From flyers and brochures to targeted landing pages, we aim to bring your company into the spotlight and reach a greater range of potential customers.

Fivenson Studios: Michigan's #1 Graphic Design, Web Design, & Digital Advertising Agency

Let's Get Social | https://www.fivensonstudios.com | (734) 224-9696 | [email protected]

 

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