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The Power of E-mail

If you think e-mail is just for keeping in touch with friends, or forwarding pictures and funny stories, think again. Email is probably the biggest advancement in marketing since Johann Gutenberg invented movable type for the printing press. Every business can use the power of e-mail to significantly increase its marketing results. Here are just a few […]

Marketing Tips

With more than a decade of experience in marketing, ranking from pay-per-click to direct mail, I’ve seen a lot of failures and far more successes when it comes to marketing. Today, the art of marketing is far more complex than it once was. However, many of the same basic principles still apply. Too often, professional […]

SEO Strategy Set-It-and-Forget-It

As A Small-business Owner, You Barely Have Time To Develop A Website, Let Alone Master The Latest Digital Marketing Tricks. This Strategy Can Help! Many of your potential clients will begin their search for products and services using search engines like Google and Bing. Manta’s recent millennial marketing survey found that websites and blogs make […]

How To Build a Viral E-book That Brings You Traffic

Every time I release a free e-book to my subscribers, I get great feedback about how awesome I am and how they could NEVER create anything so cool. ((sigh)) I have a confession to make. You see … it is really, really simple to make a short, viral e-book. It’s not rocket science, I promise. […]

Defining Social Media ROI

Defining Return On Investment Is As Easy As Subtracting Dollars Spent From Net Profit. If Only It Was That Simple To Measure Social Media ROI. Calculating social impact on current and potential customers is kind of like trying to figure out if you’re having any influence on the behavior of your teenagers. You’re pretty sure […]

Why a FAQ is One of Your Hardest Working Marketing Tools

FAQ pages are quickly becoming a standard convention for service firm websites. But in this article, I’d like to broaden your appreciation of a FAQ page to what I believe it really is: a high-return, low-cost marketing tool that can address a broad range of marketing, sales and service tasks. Reasons every service firm should […]

Search Engine Optimization Meet Pay-Per-Click

As I continue to work with companies seeking to improve the return of their online marketing dollars, I’ve gained a new appreciation for the marriage of search engine marketing and search engine optimization. Just a like a company’s house list, the information they gather from their own PPC campaigns can provide a significant boost to […]

Social Media Time Management

One of the most common problems for small business owners is managing their time when using social media marketing platforms. Many individuals feel that free marketing, specifically social media marketing (Facebook, Instagram, YouTube, Twitter, etc), is too time-consuming and overwhelming. Small business owners aren’t sure what to focus on, where to spend their time and how to […]

Triggered Emails: A Frequently Missed Opportunity

When it comes to email marketing we often overlook some of the less-obvious touch points because we are so focused on the bigger campaigns. We compile brilliant email newsletters, to which we dedicate substantial amounts of time and energy, ensuring that the branding is exciting, consistent and aligned with the CI, while still providing relevant content. […]

It’s time to save the internet — again

In 2015, the tech industry and millions of individuals fought to legally protect the Internet from fast lanes and slow lanes, guaranteeing an open, unrestricted Internet that treated all data neutrally—not favoring big business over small. Unfortunately, the FCC has changed leadership and the open Internet is now under serious attack once again. July 12th […]