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Video: Getting Started with Twitter

Twitter is one of the most popular social media channels to market a business’s products or services. Yet many small business owners are unsure how to use Twitter’s 140-character micro-blog to reach potential customers online. Learning to use the platform will help you reach Twitter users interested in your products and services.   In this […]

Understand How Search Engine Optimization

Search engine optimization practices have evolved alongside the improvements and refinements search engines have made to their algorithms.  In order to take full advantage of the Press Release Optimization PR Newswire builds into the distribution of each press release, it’s important that you understand SEO practices and factors – and stay up to speed with […]

LinkedIn: Your Social Marketing Missing Link

Many business owners use LinkedIn to their increase professional networks. The social network can also help your business grow! According to BIA/Kelsey, the reach small businesses receive through LinkedIn surpasses other social sites by more than thirty percent. Some starting points: If you haven’t already, create a company page. Highlight your brand, your products and services, […]

10 Simple Marketing Tips to Guarantee More Response

Include a headline: Headlines are not just for ads. Your reader’s eye will be drawn to your headline. Make it Magnetic! Use effective words: Some effective words to include are FREE, Easy, New, Now, Save, Revolutionary, Today, You, Yes and Breakthrough. Make your paragraphs short: Limit them to seven lines or less. Use simple words: […]

Social Marketing: Pin Your Business to Pinterest

Consider adding Pinterest to your social media mix and promote your business with shared photos. Pinterest—the social site known for ‘pinning’ images users aspire to have, or know more about, or just share—is making changes that are getting a lot of buzz. If you’re using social media to promote your business and develop brand awareness, […]

Blog Post Writing

So, you have finally set up your own blog. Congratulations, as this is one of the most effective ways to mark your online presence and to generate traffic. To make your blog work for you, you will need to fill it up with great articles on a regular basis (every day, if possible). Remember, online […]

Instagram for Business: 27 Expert Tips

Learn how your small business can use Instagram to share photos and videos, reach new customers and grow sales with a social media marketing strategy. If a picture is worth a thousand words, Instagram might be worth 1,000 new customers for your small business. The social media platform lets you easily share photos and videos with […]

Is It Time to Intensify Your Digital Marketing?

Your company has been doing some digital marketing for a while, perhaps you even hired someone from the outside to handle it for you, and you feel like things are going in the right direction. You start thinking that it might be time to do even more and invest a bit more money to intensify […]

Facebook for Small Business: 23 Expert Tips

Tried and true marketing strategies for small business owners who want to build a Facebook following, generate new leads, and turn social followers into paying customers. If there’s one social media platform that all small business owners should be on, it’s Facebook. The social network has come to dominate the online space with more than […]

The Mousetrap The World Has Been Waiting For

Conceptually, the theories of persona-building, positioning, and messaging are easy to understand.  However, sometimes it’s helpful for a marketing team to critique a real example and then discuss the parallels to their own business.  An example that everyone can easily relate to, and that is separate from the business you represent, is also an effective […]