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Social Media Explained: What Is Snapchat?

All the kids are using Snapchat—but is there room for your small business marketing on the social messaging platform? Here’s what else you can do with the social app: Send short marketing messages via videos and photos Create quick “stories,” which are viewable for up to 24 hours Use in conjunction with Vine Enhance your message […]

Do You Have Too Much To Do?

When we have too much on our plate it’s usually because we have too much on our mind. You have to get off the treadmill and start focusing on what’s most important and most fruitful. Find some quiet time alone, even if all you have available is a few minutes.Focus on your breathing, ask yourself […]

Video: Getting Started with Twitter

Twitter is one of the most popular social media channels to market a business’s products or services. Yet many small business owners are unsure how to use Twitter’s 140-character micro-blog to reach potential customers online. Learning to use the platform will help you reach Twitter users interested in your products and services.   In this […]

Understand How Search Engine Optimization

Search engine optimization practices have evolved alongside the improvements and refinements search engines have made to their algorithms.  In order to take full advantage of the Press Release Optimization PR Newswire builds into the distribution of each press release, it’s important that you understand SEO practices and factors – and stay up to speed with […]

LinkedIn: Your Social Marketing Missing Link

Many business owners use LinkedIn to their increase professional networks. The social network can also help your business grow! According to BIA/Kelsey, the reach small businesses receive through LinkedIn surpasses other social sites by more than thirty percent. Some starting points: If you haven’t already, create a company page. Highlight your brand, your products and services, […]

Social Marketing: Pin Your Business to Pinterest

Consider adding Pinterest to your social media mix and promote your business with shared photos. Pinterest—the social site known for ‘pinning’ images users aspire to have, or know more about, or just share—is making changes that are getting a lot of buzz. If you’re using social media to promote your business and develop brand awareness, […]