All the kids are using Snapchat—but is there room for your small business marketing on the social messaging platform? Here’s what else you can do with the social app: Send short marketing messages via videos and photos Create quick “stories,” which are viewable for up to 24 hours Use in conjunction with Vine Enhance your message […]
Obstacle One: Confusion Your prospects are often confused about what they should do about their problem. They may not be sure about what solutions are available, and which solution would be the best for them. They are also confused about which companies provide these solutions and which company would provide them with the best solution, […]
Learn how to use Google My Business to easily manage your business listing, reviews, photos and location on Google search, Google Maps and local search Google My Business is one of the most powerful tools available to help you rank higher in local search results and reach more customers. But to take full advantage of […]
When we have too much on our plate it’s usually because we have too much on our mind. You have to get off the treadmill and start focusing on what’s most important and most fruitful. Find some quiet time alone, even if all you have available is a few minutes.Focus on your breathing, ask yourself […]
After you’ve selected the keywords you want to optimize your website for, you need to focus on what is called on-page optimization. On page, optimization is what you do on your website pages to improve organic rankings. The good news is that through years of research and experimentation I have identified the most important on […]
Twitter is one of the most popular social media channels to market a business’s products or services. Yet many small business owners are unsure how to use Twitter’s 140-character micro-blog to reach potential customers online. Learning to use the platform will help you reach Twitter users interested in your products and services. In this […]
Search engine optimization practices have evolved alongside the improvements and refinements search engines have made to their algorithms. In order to take full advantage of the Press Release Optimization PR Newswire builds into the distribution of each press release, it’s important that you understand SEO practices and factors – and stay up to speed with […]
Many business owners use LinkedIn to their increase professional networks. The social network can also help your business grow! According to BIA/Kelsey, the reach small businesses receive through LinkedIn surpasses other social sites by more than thirty percent. Some starting points: If you haven’t already, create a company page. Highlight your brand, your products and services, […]
Include a headline: Headlines are not just for ads. Your reader’s eye will be drawn to your headline. Make it Magnetic! Use effective words: Some effective words to include are FREE, Easy, New, Now, Save, Revolutionary, Today, You, Yes and Breakthrough. Make your paragraphs short: Limit them to seven lines or less. Use simple words: […]
Consider adding Pinterest to your social media mix and promote your business with shared photos. Pinterest—the social site known for ‘pinning’ images users aspire to have, or know more about, or just share—is making changes that are getting a lot of buzz. If you’re using social media to promote your business and develop brand awareness, […]
