If you prefer to listen to this article please click the link Marketing Testing One of my colleagues recently asked me, out of all the aspects of marketing including online marketing, marketing strategy, Web 2.0, market research, etc., what was the most important? Without hesitation, I replied, “Testing”. Many of my marketing friends might argue and […]
If you prefer to listen to this article please click the link Psychological Triggers that Win Sales and Influence Customers Sometimes, sales slump or fall into a rut. The causes may be economic or seasonal. But putting a deadline on your offers is a sure-fire way to put some pep back into your company’s sales.Whether you’re […]
If you prefer to listen to this article please click the link Change Your Marketing To Be More Receptive To Women I know there are still some skeptics out there who may not understand why you should change your marketing to be more receptive to women. Do men even matter? Let me start by saying, […]
If you prefer to listen to this article please click the link Improving Your Email Marketing The success of your email marketing campaign is often based on a set of complex factors. However, a number of these issues can be proactively managed to ensure an optimized response. When developing your next email campaign, consider the following […]
If you prefer to listen to this article please click the link How To Get Referrals Referrals are one of the most cost-effective ways to market your business. But they don’t come without effort, and they won’t come if your services or products are just ‘average.’ It’s the exceptional services and products that people […]
As a sales or marketing professional, knowing your customer is vital for success. Taking extra care to understand what your clients and customer values are will help you to communicate in an effective manner with him or her. They want to receive assurance about certain things before they purchase a product or invest in a […]
The 80/20 principle, also known as the Pareto principle, has been an extremely useful means of focusing on what matters. General examples of this principle are: “80% of wealth is owned by 20% of people” “80% of traffic is on 20% of our roads in our city” In business, this principle is also useful: “80% […]
LISTEN TO AUDIO OF HOW TO ANALYZE YOUR BUSINESS PROFIT & LOSS STATEMENT For many business owners, the Profit and Loss statement is something their accountant prepares each year for the tax department, the sole purpose of which is to reveal just enough to the bureaucrats so that their tax can be minimized. However, this […]
Click Here To Listen To Mobile Marketing For Small Business As a business owner, you don’t have time to single-task. At today’s pace, neither do your customers. That’s why mobile marketing is so effective for small businesses. Mobile marketing tools allow you to manage your company without stepping away from your primary business. Meanwhile, your […]
Attracting customers is one of the top challenges for startup businesses, especially if you do not have any marketing background yourself. However, the principles of marketing are common sense and can get you a long way without excessive expenditure. 1. Know Yourself Time spent on working out what makes your product or service special (its […]
