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Marketing

Improving Your Email Marketing

If you prefer to listen to this article please click the link Improving Your Email Marketing The success of your email marketing campaign is often based on a set of complex factors. However, a number of these issues can be proactively managed to ensure an optimized response. When developing your next email campaign, consider the following […]

HOW TO GET MORE REFERRALS

  If you prefer to listen to this article please click the link How To Get Referrals Referrals are one of the most cost-effective ways to market your business. But they don’t come without effort, and they won’t come if your services or products are just ‘average.’ It’s the exceptional services and products that people […]

Know Your Audience

As a sales or marketing professional, knowing your customer is vital for success. Taking extra care to understand what your clients and customer values are will help you to communicate in an effective manner with him or her. They want to receive assurance about certain things before they purchase a product or invest in a […]

The 80/20 Rule

The 80/20 principle, also known as the Pareto principle, has been an extremely useful means of focusing on what matters. General examples of this principle are: “80% of wealth is owned by 20% of people” “80% of traffic is on 20% of our roads in our city” In business, this principle is also useful: “80% […]

Mobile Marketing For Small Business

Click Here To Listen To Mobile Marketing For Small Business  As a business owner, you don’t have time to single-task. At today’s pace, neither do your customers. That’s why mobile marketing is so effective for small businesses. Mobile marketing tools allow you to manage your company without stepping away from your primary business. Meanwhile, your […]

Attracting Customers

Attracting customers is one of the top challenges for startup businesses, especially if you do not have any marketing background yourself. However, the principles of marketing are common sense and can get you a long way without excessive expenditure. 1. Know Yourself Time spent on working out what makes your product or service special (its […]

Tips On How To Build A Strong Employee Work Ethic

Looking for employees with strong work ethic? Start by defining what it means to you. Search “work ethic” on Indeed.com and you’ll get hundreds of thousands of results. Why? Because employers want it. In fact, they want it so much that it’s often listed above education and experience. But guess what? Work ethic doesn’t exist. […]