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business owner

Marketing Testing

If you prefer to listen to this article please click the link Marketing Testing One of my colleagues recently asked me, out of all the aspects of marketing including online marketing, marketing strategy, Web 2.0, market research, etc., what was the most important?  Without hesitation, I replied, “Testing”. Many of my marketing friends might argue and […]

Influencer marketing

Influencer Marketing is on the rise. Are Social Media Star’s part of your strategy for the year ahead? Last year Google announced that it had acquired FameBit, a technology platform company that specializes in connecting creators and brand for sponsorships and paid promotions. In light of this acquisition, I thought we could look at the growth of […]