Conceptually, the theories of persona-building, positioning, and messaging are easy to understand. However, sometimes it’s helpful for a marketing team to critique a real ...
The one constant in business is changing. Nearly every product, service or solution gets replaced by something newer, better, and “different-er” than before. Take ...
If you prefer to listen to this article please click the link Marketing Your Business with Text Messaging I remember the days before mobile phones. ...