fbpx

Browsing tag:

Marketing

Keep Your Company Branding Current

The one constant in business is changing. Nearly every product, service or solution gets replaced by something newer, better, and “different-er” than before. Take mobile texting for example. Teenagers live on it, spelling out each cryptic message in a matter of nanoseconds. They prefer it to email, or worse yet, utilizing verbal communication technology (formerly […]

Podcast Marketing

If you prefer to listen to this article please click the link Podcast Marketing Every business owner I know wants to get into Podcast marketing and does not have a really solid understanding of what this technology has to offer. Many believe that it is just an MP3 file that is placed directly on the website, […]

The Cost Of SEO Search Engine Optimization

If you prefer to listen to this article please click the link The Cost Of SEO Search Engine Optimization I’m often asked by companies how much they should be spending on search engine optimization. As you can imagine, the answer to such a question depends on a large number of factors. An SEO budget could be […]

Marketing Your Business with Text Messaging

If you prefer to listen to this article please click the link Marketing Your Business with Text Messaging I remember the days before mobile phones. Remember when you needed to wait until your friend returned home from the beach, or from their cross-town visit with Aunt Bernice? Those days are long gone! It seems everyone has […]

Marketing At Its Best

If you prefer to listen to this article please click the link Marketing At Its Best I don’t know about you, but I feel like there is a scarcity of good marketing today. What do I mean “good marketing?” You know the kind of marketing that sticks with you and drives you to take action. The […]

How to Maximize Audience Engagement

If you prefer to listen to this article please click the link How to Maximize Audience Engagement In uncertain times, it is important to return to the basics of audience acquisition for your next conference or meeting. It has been said before, but worth saying again that when it comes to driving attendance at conferences, “Content […]

How To Start Your Own Blog

If you prefer to listen to this article please click the link How To Start Your Own Blog  Blogging is a great way to reach your audience, share your thoughts, and even help you with your Internet marketing. I’ve been blogging for nearly 3 years and continue to enjoy the benefits of not only communicating with […]

Marketing Testing

If you prefer to listen to this article please click the link Marketing Testing One of my colleagues recently asked me, out of all the aspects of marketing including online marketing, marketing strategy, Web 2.0, market research, etc., what was the most important?  Without hesitation, I replied, “Testing”. Many of my marketing friends might argue and […]