Membership is a “push” product. This means that prospects need to be pushed or encouraged to join. That is why direct response media like direct mail and email are the channels of choice to acquire new members. But just like any tool, these channels can be used poorly or effectively. I have distilled some of […]
The one constant in business is changing. Nearly every product, service or solution gets replaced by something newer, better, and “different-er” than before. Take mobile texting for example. Teenagers live on it, spelling out each cryptic message in a matter of nanoseconds. They prefer it to email, or worse yet, utilizing verbal communication technology (formerly […]
If you prefer to listen to this article please click the link Podcast Marketing Every business owner I know wants to get into Podcast marketing and does not have a really solid understanding of what this technology has to offer. Many believe that it is just an MP3 file that is placed directly on the website, […]
If you prefer to listen to this article please click the link The Cost Of SEO Search Engine Optimization I’m often asked by companies how much they should be spending on search engine optimization. As you can imagine, the answer to such a question depends on a large number of factors. An SEO budget could be […]
If you prefer to listen to this article please click the link Marketing Your Business with Text Messaging I remember the days before mobile phones. Remember when you needed to wait until your friend returned home from the beach, or from their cross-town visit with Aunt Bernice? Those days are long gone! It seems everyone has […]
If you prefer to listen to this article please click the link The Essentials of Advertising Your Website Online Recently a customer spent a pretty hefty sum of money to promote his website. I knew something was wrong when he contacted me three weeks later saying he hadn’t sold a single product. His site looked good. […]
If you prefer to listen to this article please click the link Marketing At Its Best I don’t know about you, but I feel like there is a scarcity of good marketing today. What do I mean “good marketing?” You know the kind of marketing that sticks with you and drives you to take action. The […]
If you prefer to listen to this article please click the link How to Maximize Audience Engagement In uncertain times, it is important to return to the basics of audience acquisition for your next conference or meeting. It has been said before, but worth saying again that when it comes to driving attendance at conferences, “Content […]
If you prefer to listen to this article please click the link How To Start Your Own Blog Blogging is a great way to reach your audience, share your thoughts, and even help you with your Internet marketing. I’ve been blogging for nearly 3 years and continue to enjoy the benefits of not only communicating with […]
If you prefer to listen to this article please click the link Improving The Effectiveness of Your Marketing to Millennials The Millennial Generation was born between 1977 and 1998 and is just beginning to enter the workforce. Members of this 75 million person group are being raised at the most child-centric time in our history […]
