Looking for employees with strong work ethic? Start by defining what it means to you. Search “work ethic” on Indeed.com and you’ll get hundreds of thousands of results. Why? Because employers want it. In fact, they want it so much that it’s often listed above education and experience. But guess what? Work ethic doesn’t exist. […]
People often forget that tools cannot innately be good or bad. The same axe that can be used to hurt people can provide lumber for a shelter or fuel for a fire. A similar thing applies to social networks. While older generations accuse millennials of just wasting their time there, things are not as simple. […]
Influencer Marketing is on the rise. Are Social Media Star’s part of your strategy for the year ahead? Last year Google announced that it had acquired FameBit, a technology platform company that specializes in connecting creators and brand for sponsorships and paid promotions. In light of this acquisition, I thought we could look at the growth of […]
In case you are a voracious reader of everything marketing-related, you have most definitely come across the term account-based marketing. The concept has been around for quite a bit, but it has only recently become widely talked-about among people who do not actually do account-based marketing. In case you run a company and are looking […]
Evaluation new technology? Make sure you focus on what’s most helpful to your business. For many small business owners, getting a handle on the right technology for their specific business seems a complicated task that requires time, research and careful analysis. While true, there are two no-brainer technologies all small business owners should embrace—smartphones loaded […]
How is the best way to increase your sales? Should you advertise more? Perhaps a new website is needed. Is there some product improvement necessary? Or should you reduce your prices? Does your staff need sales training? Which should you do first, or do you have to do everything at once? The answer to all […]
These simple tips will help you build a small business website that can attract and convert customers. You don’t have to be a web design expert to understand that effective sites don’t just happen. Simply building one won’t create marketing magic and draw in customers. The good news is that knocking out a home run […]
It was a slow Thursday evening at the sportswear store. There were more sales assistants than customers silently wandering through the displays across polished black tiles. Alan decided to approach a customer who had just picked up a premium shoe, turning it over to check out the price. ‘Can I help you?’ he said. ‘No, […]
When it comes to marketing you need to set your priorities straight and realize that conversions are paramount. Your content may have thousands of likes, shares, and retweets, but this counts for nothing if at least some of these people don’t decide to actually buy your products/pay for your services. What you need to do […]
Don’t dive into your marketing strategy before developing a solid plan for promoting your business. Although you wouldn’t want your entire marketing strategy centered on your online presence, your website and social media can be effective tools, especially if on a budget—delivering a sizable impact for very little money. An even bigger plus is that you […]
