Be one of the sources the answer cites.trusts.names.recommends.links to.
When someone asks ChatGPT, Claude, Gemini, Perplexity or Grok what to do or who to hire, it does not hand back ten blue links. It writes one answer and names a handful of sources. Generative Engine Optimization is the work of making your business one of the sources it can name — and of being honest with you about when that is worth doing.
What You Get
Content and structure a generative engine can actually use as a source: clear entity information, answer-first pages, structured data, review signals, and a monthly record of where you are and are not being cited.
Who It’s For
Businesses whose buyers research before they reach out — professional practices, contractors, manufacturers, B2B services, and anyone whose customers ask ChatGPT, Claude, Gemini, Perplexity or Grok a question before they ask a person.
Cost & Timeline
GEO is part of our Discovery Infrastructure work ($5k–10k+/mo) rather than a separate product, because it does not stand on its own. If you are not sure it is worth it yet, start with the one-time Audit & Roadmap from $1,500 — it tells you whether the AI answers in your market even exist.
How To Start
Book a strategy session, or call (734) 822-7649. We will tell you honestly whether this is your bottleneck.
SEO, AEO and GEO are layers, not replacements.
These three terms get used interchangeably by people selling them, which makes it hard to tell what you are actually buying. They are not the same job, and none of them cancels the others out.
Each one answers a different question about how a person finds you — and the third only works if the first is already in place.
One question becomes a dozen searches you never targeted.
Generative search does not look up your keyword. It takes the question, breaks it into the sub-questions a person implied but did not type, runs those searches in parallel, and writes one answer from the strongest passages it finds. Google calls this query fan-out.
That changes what “ranking” means. You are no longer competing for one phrase on one page. You are competing across a spread of related questions — cost, timeline, process, alternatives, who serves this area, what could go wrong — any one of which might be the passage the model quotes.
The practical consequence: coverage of a whole question beats one page stuffed with one keyword. A business that has genuinely answered the surrounding questions has more surfaces the fan-out can land on.
If you are not in the top ten, there is nothing to cite.
Generative engines do not discover you independently of search. They retrieve from the same index, using the same authority and relevance signals. Industry analyzes of AI Overview citations consistently find that the overwhelming majority of cited pages already rank in the organic top ten for the underlying query.
So GEO is not an escape hatch from SEO. If your pages are not competitive in classic search, no amount of AI-flavoured formatting puts them in the answer. Anyone selling you GEO as a way around that is selling you the wrong thing.
What GEO does add, once the foundation is there: it changes how you write and structure a page so that a machine reading it can lift a clean, quotable, correct passage — and knows unambiguously which business that passage is about.
Make the page easy to quote and hard to confuse.
Most of GEO is unglamorous and specific. It is editorial and structural work on pages you already have, plus filling the gaps where a question in your market has no good answer anywhere.
A single sighting is not a ranking.
AI citations are volatile. We have watched a citation appear one week and be gone the next, on the same query, with nothing changed. Any report that shows you one screenshot and calls it a win is telling you very little.
So we track presence over time rather than moments: which queries produce a generated answer at all, whether you appear in it, and whether that holds across repeated checks. We also tell you when the answer does not exist. For a lot of local commercial searches there is currently no AI Overview to be cited in — and in that case the honest advice is to spend the money on the part of the page people are actually clicking.
Not sure whether this is your bottleneck?
That is the right question to ask first. Tell us what you sell and who buys it, and we will look at whether generative answers even appear in your market yet — and tell you plainly if your money is better spent somewhere else.
We will read it and reply personally, usually the same business day.