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Know Your Audience

As a sales or marketing professional, knowing your customer is vital for success. Taking extra care to understand what your clients and customer values are will help you to communicate in an effective manner with him or her. They want to receive assurance about certain things before they purchase a product or invest in a […]

The 80/20 Rule

The 80/20 principle, also known as the Pareto principle, has been an extremely useful means of focusing on what matters. General examples of this principle are: “80% of wealth is owned by 20% of people” “80% of traffic is on 20% of our roads in our city” In business, this principle is also useful: “80% […]

TIPS FOR WEBSITE DESIGN AND HOSTING

CLICK HERE TO LISTEN TO TIPS FOR WEBSITE DESIGN AND HOSTING  When it comes to your website, extra attention should be paid to every minute detail to make sure it performs optimally to serve its purpose. Here are seven important rules of thumb to observe to make sure your website performs well: 1) Do not […]

Mobile Marketing For Small Business

Click Here To Listen To Mobile Marketing For Small Business  As a business owner, you don’t have time to single-task. At today’s pace, neither do your customers. That’s why mobile marketing is so effective for small businesses. Mobile marketing tools allow you to manage your company without stepping away from your primary business. Meanwhile, your […]

Optimism Is The Key

“A pessimist sees the difficulty in every opportunity; an optimist sees the opportunity in every difficulty.”– Winston Churchill Fill your life with optimism. Optimism will keep you going and make life more enjoyable. This doesn’t mean everything that happens is good. It’s more about keeping the big picture in mind, having faith that good things […]

Google Launches Customer Reviews

Google tells retailers the Trusted Stores program is shutting down. The new program, Google Customer Reviews, will be managed by Google Merchant Center. Last month, we reported that Google would be shutting down Google Trusted Stores, its six-year-old ratings and certification program, and replacing it with Google Customer Reviews. That time has come. Google announced the […]

Steps To Speed Up Your Website

There is hardly a reason that will keep users from waiting a few seconds more for a site that loads too slowly. It is more likely they will move on to another site. In the worst possible scenario, it will happen in the middle of making an online purchase. Although optimizing the speed of your […]

Why Having A Website Is Important

Like many small to medium business owners, you may believe there’s little to be gained from investing in a professional website. Such an important milestone is often overlooked due to the upfront costs or time needed to create your own. Take a look at our top 3 reasons why it’s essential to get yourself a […]