Attracting customers is one of the top challenges for startup businesses, especially if you do not have any marketing background yourself. However, the principles of marketing are common sense and can get you a long way without excessive expenditure. 1. Know Yourself Time spent on working out what makes your product or service special (its […]
After Years of Challenges, Foursquare Has Found its Purpose — and Profits Foursquare had always thought of itself as an app for consumers, but this treasure trove suggested something else to Glueck: The company needed to think of itself as a location data company. Enormous companies like Yahoo and Pinterest were using it a billion […]
“It does not matter how slowly you go as long as you do not stop.” – Confucius Keep on keeping on! Go the distance. It isn’t over until I win. However you want to word it, you keep moving in the direction of your goal. Some goals come easily. Others take weeks, years, even a […]
Defining return on investment is as easy as subtracting dollars spent from net profit. If only it was that simple to measure social media ROI. Calculating social impact on current and potential customers is kind of like trying to figure out if you’re having any influence on the behavior of your teenagers. You’re pretty sure […]
Wouldn’t it be great if everything always went smoothly in your business and nothing ever went wrong? But there always is something. A supplier sends you the wrong item. A member of staff orders the wrong item. Your team is fighting amongst themselves. A staff member never turns up on time. Customers walk away without […]
Looking for employees with strong work ethic? Start by defining what it means to you. Search “work ethic” on Indeed.com and you’ll get hundreds of thousands of results. Why? Because employers want it. In fact, they want it so much that it’s often listed above education and experience. But guess what? Work ethic doesn’t exist. […]
Contrary to what you may think, getting things done (GTD) is a fairly simple methodology. It’s about managing several lists with some rules that anyone can understand and apply. The most complex part of GTD is not in theory but in practice since you will surely need to develop—if you do not already have them—one or […]
People often forget that tools cannot innately be good or bad. The same axe that can be used to hurt people can provide lumber for a shelter or fuel for a fire. A similar thing applies to social networks. While older generations accuse millennials of just wasting their time there, things are not as simple. […]
If you sometimes lie awake at night worrying about how you’re going to get all your work done, you’re not the only one. According to research from the Anxiety and Depression Association of America (ADAA), 40% of American employees experience excessive anxiety in their working lives. In a tough economic environment, professionals have to work […]
Although the successful execution of an idea is essential for it to become reality, the truth is that the source of all innovation—and the source of any creative work—is an idea that someone had at any given time and did not let slip away. Most ideas never happen. The seed of each idea is an […]
