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Digital Design Agency

Facebook for Small Business: 23 Expert Tips

Tried and true marketing strategies for small business owners who want to build a Facebook following, generate new leads, and turn social followers into paying customers. If there’s one social media platform that all small business owners should be on, it’s Facebook. The social network has come to dominate the online space with more than […]

The Mousetrap The World Has Been Waiting For

Conceptually, the theories of persona-building, positioning, and messaging are easy to understand.  However, sometimes it’s helpful for a marketing team to critique a real example and then discuss the parallels to their own business.  An example that everyone can easily relate to, and that is separate from the business you represent, is also an effective […]

The Power of E-mail

If you think e-mail is just for keeping in touch with friends, or forwarding pictures and funny stories, think again. Email is probably the biggest advancement in marketing since Johann Gutenberg invented movable type for the printing press. Every business can use the power of e-mail to significantly increase its marketing results. Here are just a few […]

Marketing Tips

With more than a decade of experience in marketing, ranking from pay-per-click to direct mail, I’ve seen a lot of failures and far more successes when it comes to marketing. Today, the art of marketing is far more complex than it once was. However, many of the same basic principles still apply. Too often, professional […]

SEO Strategy Set-It-and-Forget-It

As A Small-business Owner, You Barely Have Time To Develop A Website, Let Alone Master The Latest Digital Marketing Tricks. This Strategy Can Help! Many of your potential clients will begin their search for products and services using search engines like Google and Bing. Manta’s recent millennial marketing survey found that websites and blogs make […]

Defining Social Media ROI

Defining Return On Investment Is As Easy As Subtracting Dollars Spent From Net Profit. If Only It Was That Simple To Measure Social Media ROI. Calculating social impact on current and potential customers is kind of like trying to figure out if you’re having any influence on the behavior of your teenagers. You’re pretty sure […]

Search Engine Optimization Meet Pay-Per-Click

As I continue to work with companies seeking to improve the return of their online marketing dollars, I’ve gained a new appreciation for the marriage of search engine marketing and search engine optimization. Just a like a company’s house list, the information they gather from their own PPC campaigns can provide a significant boost to […]

Social Media Time Management

One of the most common problems for small business owners is managing their time when using social media marketing platforms. Many individuals feel that free marketing, specifically social media marketing (Facebook, Instagram, YouTube, Twitter, etc), is too time-consuming and overwhelming. Small business owners aren’t sure what to focus on, where to spend their time and how to […]