We build online stores for Lansing businesses that want to sell beyond their storefront, from Old Town boutiques to Cedar Street suppliers serving customers across Ingham County and the wider mid-Michigan region.
There are 7,500+ businesses in Lansing, and a lot of them are competing for the same searches. When someone types in what you do and adds Lansing to the search, the top three results get the overwhelming majority of the clicks. If that is not you, it is someone else.
Ecommerce is not just about adding your city name to a few pages. It is about your Google Business Profile, your site structure, your content, your backlinks, and a dozen other factors working together. We manage all of it so you can focus on running your business.
Your store should feel right whether someone is browsing from East Lansing, Haslett, or Holt. We design checkout flows that work on a phone in line at a REO Town cafe and on a desktop downtown.
Your products, customer list, and store stay yours. We build on platforms you control, so an Old Town shop or a Michigan Avenue brand keeps full ownership of every asset we create together.
We structure your store so Google, Maps, and AI engines like ChatGPT and Perplexity understand what you sell. That means Lansing shoppers find you whether they search, ask a voice assistant, or get a recommendation.
Every ecommerce project tailored to the unique needs of Ingham County businesses.
We optimize your Google Business Profile, build local citations, manage your review strategy, and get your site ranking in Google Maps for Lansing searches.
We research the specific terms your Ingham County customers are actually searching and build a strategy around the ones that drive real business, not just traffic.
Title tags, meta descriptions, header structure, internal linking, image alt text, schema markup. We go through every page and make sure it is sending the right signals to search engines.
Quality backlinks from relevant, authoritative sources are one of the strongest ranking signals in Google. We build them through real relationships, digital PR, and content that earns links naturally.
Clear monthly reports that show your rankings, your traffic, and what we did that month. No jargon, no vanity metrics. Just an honest picture of how things are moving.
We create location-specific service pages and supporting content that ranks for the searches your Lansing customers are making. Every piece is written to inform and to convert.
Lansing is home to roughly 112,000 residents and about 7,500 businesses, anchored by state government, automotive, healthcare, and education. With a median household income near $52,000, local shoppers value stores that feel trustworthy, load quickly, and make buying simple.
Whether customers find you on Google, Bing, or through an AI assistant, your visual brand is what makes them choose you. Fivenson Studios helps businesses across Lansing and Ingham County look the part and win the business.
We dig into your market, competitors, and customers in Lansing to build a custom website design strategy that actually fits your business.
Before we build anything, you get a clear design direction, timeline, milestones, and exactly what to expect. No guesswork.
You'll see your site direction, branding layouts, or templates come together in real time. We revise until it converts like it should.
Fast-loading, mobile-optimized, and Ecommerce-ready from day one. Your Ingham County website is engineered to rank and convert.
We handle migrations, DNS setups, Google Search Console index configs, and post-launch testing so you launch smoothly.
Success is a continuous loop. We analyze the user interaction data, refine our funnels, and iterate on what works to ensure sustained scaling.
Ready to Be Our Next Success Story?
129+ five-star reviews from businesses across Ingham County and Michigan.
Fivenson Studios completely transformed our brand. The new identity has made a real difference in how customers perceive us · we've seen a direct increase in traffic since the rebrand launched.
The team understood our audience immediately. The materials they designed are clean, trustworthy, and exactly what we needed. Our new collateral speaks for itself with every client meeting.
We hired Fivenson for our brand identity and they knocked it out of the park. Our business stands out now and clients consistently comment on our professional image. Genuine ROI.
03 - Our Portfolio
Real Michigan businesses that came to us for results - and got them.
Simulating cinematic video walkthroughs of our real client websites & Ecommerce engines.
Free consultation · no pressure, no obligation. We'll show you exactly what we'd do for your business.
Straight answers before you get started.
Cost depends on how many products you sell, the features you need, and how custom the design is. A focused store for a small Old Town shop costs less than a large catalog with subscriptions or wholesale pricing. We scope every Lansing project to your goals and budget first, then give you a clear, fixed quote with no surprises.
For most Lansing businesses we recommend Shopify or WooCommerce, because both are reliable, well supported, and let you keep ownership of your store. The right choice depends on your products, your team's comfort level, and whether you sell locally, ship statewide, or both. We help you pick the platform that fits how you actually run your business, not the one that locks you in.
Yes. Many of our clients run a physical shop in areas like REO Town or the Stadium District and want their inventory to stay in sync online. We set up systems that connect your in-store and online sales so you are not managing two separate stock counts. That gives you more capacity to serve customers instead of chasing spreadsheets.
We build every store with SEO in mind, from product pages to site speed to local signals that tie you to Lansing and Ingham County. Strong structure helps you get discovered when people search for what you sell nearby. SEO is ongoing work, so we focus on a durable foundation rather than promising a specific ranking we cannot control.
A straightforward store often takes a few weeks, while a larger catalog with custom features takes longer. The timeline depends on how ready your product information, photos, and content are when we start. We give you a clear schedule up front and keep you updated at every step so there are no surprises.
Always. You own your store, your products, your content, and your customer list, and we build on platforms that keep it that way. Our goal is a partnership you stay in because it works, never because you are trapped. If you ever move on, your assets go with you.
Yes, and it is essential. Most shoppers in Lansing and nearby cities like East Lansing browse and buy on their phones, so we design mobile-first. Every store we build is fast, easy to tap through, and simple to check out on a small screen.
We do this often. Sometimes the answer is rebuilding on a stronger foundation, and sometimes it is improving speed, design, and checkout on what you already have. We start by reviewing your current store and showing you what is holding back sales. Then we recommend the path that gives you the most value for your investment.
Yes. We configure secure payment processing, shipping options that match how you fulfill orders, and tax settings appropriate for selling from Michigan. Whether you ship across Ingham County or nationwide, we make sure the buying experience is smooth and the back end is set up correctly. You get a store that is ready to take orders on day one.
Launch is the foundation, not the finish line. We can connect tools for email follow-up, automated order updates, and reporting so you understand what is selling and where customers come from. As your Lansing business grows, we help you add capacity through automation and smarter systems. The goal is steady, sustainable growth you can build on for years.
Fivenson Studios serves businesses throughout Ingham County and surrounding Michigan communities.
Founded in 2012 and based in Ann Arbor, Michigan, Fivenson Studios is a full-service digital agency specializing in website design, Ecommerce, graphic design, branding, logo design, app development, ecommerce, and marketing services for businesses across Michigan. We have launched 200+ websites, earned 129+ perfect five-star reviews, and helped clients scale from early-stage businesses to eight-figure exits. We work directly with business owners and are invested in your results from day one.
Lansing's business community runs deep. The corridors along Woodward Avenue, Michigan Avenue, Grand River are active, and the industries driving most of the local economy · Automotive, Tech, Healthcare, Manufacturing · are all competing for the same customers online. Most of those searches start the same way: someone types what they need into Google and picks from the first few results. Where does your business show up right now?
We have helped businesses across Ingham County climb from page two to page one and into the Google Map Pack. If you are serious about growing your search visibility in Lansing, we are a good fit.
Join 129+ Michigan businesses that trust Fivenson Studios. Get a free consultation today.
