Fivenson Studios builds and rebuilds online stores for Lansing businesses on Shopify and WooCommerce, engineered around the checkout, the catalog, and the customer who is ready to buy.
Fivenson Studios provides Ecommerce services for businesses in Lansing, Michigan, serving the Ingham County market from their Ann Arbor headquarters with 14+ years of experience and 129+ five-star reviews.
A fit if you recognize your business in any of these.
Businesses ready to sell online for the first time who need a store built right from the start
Existing stores that are not converting and need a rebuild focused on the checkout experience
Retail businesses adding an online channel alongside their physical location
Product-based businesses scaling beyond local who need a store that handles volume
An online store is more than a catalog with a shopping cart. It is the way a customer discovers your products, understands what makes them right, and completes a purchase without second-guessing. When product pages are thin, variants are confusing, or the checkout asks for too much, people leave with full carts. That lost revenue rarely shows up on a report, but it is the difference between a store that funds your business and one that just sits online.
We design ecommerce experiences around the moment of purchase. That means clear product pages with descriptions that answer real questions, catalog structure and filtering that help shoppers find the right item, and a checkout built to remove friction rather than add it. Whether you are selling online for the first time or rebuilding a store that stopped converting, the goal is the same: a durable platform you own, built to grow with you.
We streamline the path from cart to confirmation so Lansing shoppers complete the purchase, with fewer form fields, clear shipping options, and abandoned cart recovery that brings buyers back.
Clear descriptions, organized variants, and photography guidance help your Lansing customers understand exactly what they are buying and click add to cart without hesitation.
Built on Shopify or WooCommerce and owned by you, your store grows as your Lansing business does, from your first product line to a full catalog and Google Shopping.
Every ecommerce project tailored to the unique needs of Ingham County businesses.
Custom Shopify stores built for conversion. Theme customization, app integrations, product setup, checkout optimization.
Ecommerce on WordPress for businesses wanting ownership, flexibility, and customization without monthly platform fees.
Descriptions, photography guidance, variants, categories, and filtering built to help customers find what they want and buy with confidence.
Product and category page optimization, Google Shopping, abandoned cart recovery. Driving traffic and bringing back the ones who left.
Lansing is home to roughly 112,000 residents and about 7,500 businesses, from Old Town retail shops to service brands serving the wider Ingham County market. For many of them, an online store is the channel that reaches customers well beyond a single storefront on Michigan Avenue.
Lansing businesses choose Fivenson because we build stores that actually convert, with checkout flows, product pages, and catalogs designed around how customers really shop, and platforms you fully own rather than rent.
We dig into your market, competitors, and customers in Lansing to build a custom Ecommerce strategy that actually fits your business.
Before we begin, you get a clear direction, timeline, milestones, and exactly what to expect. No guesswork.
You'll see the direction and early work come together in real time. We revise until it converts like it should.
Done right from day one. Your Ingham County Ecommerce is engineered to perform and convert.
We handle the rollout details and post-launch checks so everything goes live smoothly.
Success is a continuous loop. We analyze the user interaction data, refine our funnels, and iterate on what works to ensure sustained scaling.
Ready to Be Our Next Success Story?
129+ five-star reviews from businesses across Ingham County and Michigan.
"From the very start, they came in asking what I wanted to see from my nonprofit website. They took the time to ask questions and offer suggestions based off of my responses. Extremely professional work."
"Working with Fivenson Studios to design our church website was a truly positive experience. Communication with Christopher was consistently clear, responsive, and easy · he made sure every question was addressed and every idea was…"
"My experience with Fivenson Studios was truly exceptional. They delivered the highest level of professionalism, expertise, support, responsiveness, and kindness."
03 - Our Portfolio
Real Michigan businesses that came to us for results - and got them.
Simulating cinematic video walkthroughs of our real client websites & Ecommerce engines.
Free consultation · no pressure, no obligation. We'll show you exactly what we'd do for your business.
Straight answers before you get started.
It depends on how you want to run your store. Shopify is a hosted platform that is fast to launch and simple to manage, which suits many Lansing retailers adding an online channel. WooCommerce, built on WordPress, gives you deeper ownership, flexibility, and no monthly platform fee, which appeals to businesses that want full control of their catalog and customizations. We help you choose based on your products, budget, and how hands-on you want to be.
Yes, and it is one of the most common projects we take on. When a store gets visits but not orders, the problem usually lives in the product pages or the checkout: unclear descriptions, confusing variants, hidden shipping costs, or too many steps to buy. We audit where shoppers drop off, then rebuild those moments so more of your existing Lansing traffic turns into completed orders.
A focused store with a clear product catalog often takes a few weeks, while a larger build with many products, variants, and custom features takes longer. The biggest factor is usually how ready your product information, photos, and pricing are. We map out a realistic timeline during your consultation so you know what to expect before we start.
Abandoned cart recovery reaches out to shoppers who added items but did not finish checking out, usually by email, to bring them back to complete the purchase. Most stores lose a meaningful share of sales at the cart, so recovering even some of those orders adds real revenue. We set it up as part of your ecommerce marketing so no ready buyer slips away quietly.
We provide photography guidance so your products are shown consistently and clearly, and we write or refine descriptions that answer the questions Lansing customers actually ask before buying. Strong product pages do a lot of the selling for you, especially when a shopper cannot pick the item up in person. Good photos and honest, useful descriptions build the confidence that leads to a purchase.
You own it. Your store, your domain, your products, and your customer data belong to you, and we hand over full access. Fivenson Studios builds long-term partnerships because clients choose to stay, not because they are trapped. If you ever want to manage the store yourself or move on, everything is yours to take.
Absolutely, and it is a smart way to reach customers beyond your storefront. We build your online catalog to complement your in-person business, so retail in areas like Old Town or REO Town can serve shoppers across East Lansing, Haslett, and Holt. Depending on your setup, we can align inventory and pricing so both channels stay consistent.
Google Shopping displays your products, with images and prices, to people looking to buy. We optimize your product and category pages and structure your product feed so your items are eligible and presented well. It is a channel built specifically for ecommerce, and we set it up as part of your store's marketing so your products can reach ready buyers.
Cost depends on your platform, the size of your catalog, and the features you need, from a straightforward store to a fully custom build. Rather than a one-size-fits-all price, we scope the project to your goals and give you a clear proposal before any work begins. Reach out for a consultation and we will walk you through the options and what fits your budget.
DIY builders can get you online, but they rarely account for how your specific customers shop or where they hesitate before buying. We design your catalog, product pages, and checkout around conversion, and we build on platforms you own and can grow into. As an Ann Arbor based partner working across mid-Michigan, we bring strategy and local context, not a template with your name dropped in.
Fivenson Studios serves businesses throughout Ingham County and surrounding Michigan communities.
Founded in 2012 and based in Ann Arbor, Michigan, Fivenson Studios is a full-service digital agency specializing in website design, search engine optimization, graphic design, branding, logo design, app development, ecommerce, and marketing services for businesses across Michigan. We have launched 200+ websites, earned 129+ perfect five-star reviews, and helped clients scale from early-stage businesses to eight-figure exits. We work directly with business owners and are invested in your results from day one.
Lansing's retail character runs from the boutiques and makers of Old Town and REO Town to established brands across the Eastside and Stadium District. As a capital city with deep roots in healthcare, education, and automotive supply, Lansing also has product-based businesses that need ecommerce built for real inventory, variants, and repeat orders.
Local resources: Michigan Chamber of Commerce · Michigan State University
Join 129+ Michigan businesses that trust Fivenson Studios. Get a free consultation today.
