Fivenson Studios builds custom websites for Traverse City businesses, from Downtown storefronts to South Airport Road offices, that look the part and give your team something they can actually run after launch.
Fivenson Studios designs and builds websites for businesses in Traverse City, Michigan, serving the Grand Traverse County market from their Ann Arbor headquarters with 14+ years of experience and 129+ five-star reviews.
A fit if you recognize your business in any of these.
Business owners whose website is more than three years old and no longer reflects where the business is today
Companies getting traffic but not getting leads, and suspecting the site is the problem
Startups going to market for the first time who need a professional online presence before launch day
Service businesses that live and die by phone calls and form submissions
Your website is usually the first real impression a Traverse City customer gets, and a site that is more than three years old often tells the wrong story. Slow load times, dated layouts, and pages that are hard to update on your phone all quietly cost you the trust you have worked to earn. Good website design fixes that at the foundation: a clean structure, a design built around your brand, and pages that guide people toward booking, buying, or reaching out.
We design and build websites from scratch around your goals and your customers, not a recycled template. That means a layout that reflects where your business is today, performance tuned so pages open fast, and a CMS your team can manage without calling a developer every time a price or a season changes. The outcome is a site that feels like a real part of your business and gives visitors a clear reason to take the next step.
We design and build every Traverse City site from scratch, shaped around your brand, your goals, and the customers you actually serve, so it never reads like a template with your logo dropped in.
Performance and speed optimization mean your pages open quickly for a tourist checking their phone on Front Street or a local comparing options at home, which keeps people on the site and moving toward a booking or a call.
We build on WordPress and other content systems that your Traverse City team can update without a developer, so changing hours, prices, or seasonal offers is simple long after launch day.
Every website design project tailored to the unique needs of Grand Traverse County businesses.
Built from scratch around your brand, your goals, and your customers. No templates, no cookie-cutter layouts. Just a site that looks and works the way your business needs it to.
Easy for your team to manage after launch. We build on platforms that give you control without needing a developer every time you want to change a phone number or add a blog post.
Fast sites rank better and convert better. We optimize every build for Core Web Vitals and mobile performance from the start because slow pages lose customers.
On-page SEO, schema markup, site structure, and Search Console setup included on every project. You should not have to pay extra to be findable on Google.
Traverse City is a compact market of roughly 15,500 residents and about 2,500 businesses, which means your website often does the work of a full-time salesperson before anyone walks through the door. In a community this connected, a professional, easy-to-navigate site is how you earn a first look and keep it.
Businesses in Traverse City choose Fivenson because we design sites that are genuinely their own, built to load fast, convert visitors, and stay easy to manage long after launch, with full ownership of the site handed back to you.
We dig into your market, competitors, and customers in Traverse City to build a custom Website Design strategy that actually fits your business.
Before we begin, you get a clear direction, timeline, milestones, and exactly what to expect. No guesswork.
You'll see the direction and early work come together in real time. We revise until it converts like it should.
Done right from day one. Your Grand Traverse County Website Design is engineered to perform and convert.
We handle the rollout details and post-launch checks so everything goes live smoothly.
Success is a continuous loop. We analyze the user interaction data, refine our funnels, and iterate on what works to ensure sustained scaling.
Ready to Be Our Next Success Story?
129+ five-star reviews from businesses across Grand Traverse County and Michigan.
"My experience with Fivenson Studios was truly exceptional. They delivered the highest level of professionalism, expertise, support, responsiveness, and kindness."
"Fivenson Studios did an outstanding job with our logo, branding, and website design. They understood our vision immediately and delivered a clean, professional brand that elevated our business."
"Loved working with Fivenson and Chris! They built me a dope website for my agency, would highly recommend."
03 - Our Portfolio
Real Michigan businesses that came to us for results - and got them.
Simulating cinematic video walkthroughs of our real client websites & Website Design engines.
Free consultation · no pressure, no obligation. We'll show you exactly what we'd do for your business.
Straight answers before you get started.
Every project is scoped to what your business actually needs, so pricing depends on the number of pages, the features you require, and whether you need custom design or a CMS build your team can manage. We start with a consultation to understand your goals, then send a clear proposal with no surprise line items. That way you know exactly what you are investing in before any work begins.
Most Traverse City projects take a few weeks to a couple of months, depending on the size of the site and how quickly we receive your content and feedback. A focused site for a startup going to market moves faster than a large custom build with many pages. We give you a realistic timeline up front and keep you updated at each stage.
Yes. You own your website, your domain, and your content outright. We build on systems like WordPress so you are never locked in, and you stay with us because you want the partnership, not because you are trapped. If you ever move on, everything goes with you.
Often, yes. A site built a few years ago usually loads slower, looks dated on modern phones, and no longer reflects where your Traverse City business is today. A rebuild gives you a current design, faster performance, and a structure that guides visitors toward taking action. We can review your existing site and tell you honestly what is worth keeping and what needs to change.
It usually can. When traffic is decent but leads are thin, the problem is often the site itself: confusing navigation, slow pages, weak calls to action, or a layout that does not build trust. Good website design fixes the path a visitor takes, making it obvious what to do next, whether that is booking, calling, or filling out a form. We design with that conversion path in mind from the first wireframe.
Absolutely. We build on WordPress and other content management systems chosen so your team can update text, images, prices, and seasonal offers without touching code. Before we hand off, we walk you through how to manage it. That independence matters for Traverse City businesses that change with the tourist seasons.
Yes, every site we design is built to look and work well on phones, tablets, and desktops. That matters a great deal here, where a visitor might be checking your site while walking Front Street or planning a trip up from Elk Rapids or Petoskey. We test across devices so the experience is clean no matter how someone finds you.
We design from scratch around your brand and your customers rather than dropping you into a stock template, and we build with your long-term ownership and ease of management in mind. As a Growth Infrastructure Partner, we treat your website as the foundation of a larger system, not a one-off project. You get a site that is genuinely yours and a partner who understands the Traverse City market.
Yes, a solid SEO foundation is included on every build: on-page SEO, schema markup, a clean site structure, and Search Console setup. This gives your new site the technical groundwork it needs from day one. It is part of building the site right, and we can talk through a fuller strategy separately if you want to go further.
For most startups, yes. A professional online presence gives customers a way to find, trust, and reach you before launch day, and it makes every other marketing effort more effective. We help new Traverse City businesses go to market with a clean, credible site that establishes the brand from the start. Book a consultation and we will map out what you need before you open the doors.
Fivenson Studios serves businesses throughout Grand Traverse County and surrounding Michigan communities.
Founded in 2012 and based in Ann Arbor, Michigan, Fivenson Studios is a full-service digital agency specializing in website design, search engine optimization, graphic design, branding, logo design, app development, ecommerce, and marketing services for businesses across Michigan. We have launched 200+ websites, earned 129+ perfect five-star reviews, and helped clients scale from early-stage businesses to eight-figure exits. We work directly with business owners and are invested in your results from day one.
Whether you run a tourism or wine business welcoming summer visitors, a healthcare or retail brand serving year-round locals, or a technology company growing out of the 20Fathoms community, your website has to speak to very different audiences at once. We design for that reality across Traverse City, from Front Street shops in Downtown to established companies near Garfield Avenue and the Old Town and Slabtown neighborhoods, so a first-time visitor and a returning customer both find what they came for quickly.
Local resources: Traverse City Area Chamber of Commerce · Northwestern Michigan College
Join 129+ Michigan businesses that trust Fivenson Studios. Get a free consultation today.
