We build Shopify and WooCommerce stores for Traverse City businesses that are ready to sell online with confidence, from the product page all the way through checkout.
Fivenson Studios provides Ecommerce services for businesses in Traverse City, Michigan, serving the Grand Traverse County market from their Ann Arbor headquarters with 14+ years of experience and 129+ five-star reviews.
A fit if you recognize your business in any of these.
Businesses ready to sell online for the first time who need a store built right from the start
Existing stores that are not converting and need a rebuild focused on the checkout experience
Retail businesses adding an online channel alongside their physical location
Product-based businesses scaling beyond local who need a store that handles volume
Every ecommerce project tailored to the unique needs of Grand Traverse County businesses.
Custom Shopify stores built for conversion. Theme customization, app integrations, product setup, checkout optimization.
Ecommerce on WordPress for businesses wanting ownership, flexibility, and customization without monthly platform fees.
Descriptions, photography guidance, variants, categories, and filtering built to help customers find what they want and buy with confidence.
Product and category page optimization, Google Shopping, abandoned cart recovery. Driving traffic and bringing back the ones who left.
An online store is more than a catalog with a shopping cart bolted on. It is a system that has to guide a customer from their first look at a product all the way through a checkout they trust with their card. When product pages are clear, variants and filtering make sense, and the path to purchase is short, people buy. When any of that is confusing, they leave the cart full and never come back.
That is the work we do. We build Shopify and WooCommerce stores that are organized around how your customers actually shop, with product descriptions and photography guidance that answer real buying questions, categories that help people find what they want, and a checkout experience designed to remove hesitation. The outcome is not just a store that looks finished. It is a store that sells, and one you genuinely own.
We design product pages, variants, and checkout around how Traverse City shoppers actually buy, so more of the people who land on your store leave as customers.
Whether we build on Shopify or WooCommerce, your products, content, and customer list belong to you. Traverse City businesses stay with us because they choose to, never because they are locked in.
Your Downtown shelf space has limits, but your catalog does not. We set up shipping, categories, and product pages so you can sell to customers well past Grand Traverse County.
We dig into your market, competitors, and customers in Traverse City to build a custom Ecommerce strategy that actually fits your business.
Before we begin, you get a clear direction, timeline, milestones, and exactly what to expect. No guesswork.
You'll see the direction and early work come together in real time. We revise until it converts like it should.
Done right from day one. Your Grand Traverse County Ecommerce is engineered to perform and convert.
We handle the rollout details and post-launch checks so everything goes live smoothly.
Success is a continuous loop. We analyze the user interaction data, refine our funnels, and iterate on what works to ensure sustained scaling.
Ready to Be Our Next Success Story?
Traverse City is home to roughly 15,000 residents and about 2,500 businesses, and its retail and tourism economy means a lot of buyers are shopping from out of town long before and after they visit. A store that sells online well lets you reach those customers year round, not just during cherry season.
Businesses in Traverse City choose Fivenson because we build stores focused on the checkout experience and real conversion, not just a pretty homepage, and because you own every asset we build. Your store, your products, your customer list, yours to keep.
129+ five-star reviews from businesses across Grand Traverse County and Michigan.
"The best and most professional people in the World! They took our vision and made it a reality with ease and comfort! The communication was amazing and they were so easy and professional to work with! I couldn't recommend them anymore!"
"We had a tremendous experience with Fivenson Studios. They are highly collaborative and responsive and the finished design and implementation were exceptional. Highly recommend!"
"I can't say enough about this great company! They went out of their way to help me after a previous web designer couldn't finish the project after 5 months. Chris is amazing to work with and his team is extremely knowledgeable."
03 - Our Portfolio
Real Michigan businesses that came to us for results - and got them.
Simulating cinematic video walkthroughs of our real client websites & Ecommerce engines.
Free consultation · no pressure, no obligation. We'll show you exactly what we'd do for your business.
Straight answers before you get started.
It depends on how you want to run your store. Shopify is a strong fit if you want a hosted platform that handles payments and updates for you with less technical upkeep. WooCommerce on WordPress is a better fit if you want full ownership, deeper customization, and no monthly platform fee. We help you weigh the trade-offs and pick the one that fits how you actually operate.
Yes, and that is one of the most common reasons Traverse City businesses come to us. Low sales on decent traffic usually points to friction in the product pages or checkout. We audit where people drop off, then rebuild the catalog, product descriptions, and checkout flow so more of your existing visitors complete a purchase.
For most Traverse City retailers, yes. Tourism brings in customers who discover you in person, then want to reorder from home in Petoskey, Charlevoix, or out of state. An online store turns those one-time visitors into repeat buyers year round, and it works alongside your storefront rather than replacing it.
A focused store with a clear catalog typically takes a few weeks, while a larger store with many products, variants, and custom features takes longer. The biggest factor is usually how ready your product information and photography are. We give you a realistic timeline in your proposal so there are no surprises.
Cost depends on the platform, the number of products, and the features you need, such as filtering, subscriptions, or shipping rules. Rather than a one-size-fits-all price, we scope your project and send a clear proposal. Book a consultation and we will give you an honest range based on what your store actually needs.
Completely. Your store, product content, and customer data are yours. On WooCommerce you own the site outright with no platform fees, and on Shopify your store and data stay under your account. We build so you can grow with us by choice, not because you are stuck.
Yes. Product page and catalog work is a core part of what we do. We help with descriptions that answer real buying questions, photography guidance, variants for sizes and options, and categories and filtering so customers can find what they want quickly. A well organized catalog is one of the biggest drivers of whether people buy with confidence.
We start by simplifying checkout, since a long or confusing checkout is the most common reason carts get left behind. From there we can set up abandoned cart recovery emails that gently remind customers to finish their purchase. Together these recover sales that would otherwise quietly disappear.
Yes. We can set up local pickup for customers here in Grand Traverse County alongside shipping options for orders headed out of the area. That flexibility is useful for Traverse City retailers who serve both walk-in regulars and out-of-town buyers from the same store.
That is exactly who we love building for. We handle the setup, from platform choice and payments to product pages and checkout, and we walk you through managing orders once you are live. You get a store built right from the start and the confidence to run it, without needing to become a technical expert.
Fivenson Studios serves businesses throughout Grand Traverse County and surrounding Michigan communities.
Founded in 2012 and based in Ann Arbor, Michigan, Fivenson Studios is a full-service digital agency specializing in website design, search engine optimization, graphic design, branding, logo design, app development, ecommerce, and marketing services for businesses across Michigan. We have launched 200+ websites, earned 129+ perfect five-star reviews, and helped clients scale from early-stage businesses to eight-figure exits. We work directly with business owners and are invested in your results from day one.
Traverse City's business community runs deep. The corridors along Woodward Avenue, Michigan Avenue, Grand River are active, and the industries driving most of the local economy (Automotive, Tech, Healthcare, Manufacturing) are all competing for the same customers online. Most of those searches start the same way: someone types what they need into Google and picks from the first few results. Where does your business show up right now?
We have helped businesses across Grand Traverse County climb from page two to page one and into the Google Map Pack. If you are serious about growing your search visibility in Traverse City, we are a good fit.
From Downtown, Slabtown, and Old Town to the corridors along Front Street and Garfield Avenue, Traverse City businesses each compete in their own corner of the local market. The Traverse City economy leans on Tourism, Wine, and Healthcare, and ecommerce that speaks to those buyers wins. Neighbors like 20Fathoms, Century, LLC, and Cherry Republic | Traverse City are part of what makes being found here local, not generic. Community anchors like Area Agency on Aging of Northwest Michigan and Big Brothers Big Sisters of Northwestern Michigan are part of the local fabric, too. Institutions like Traverse City Area Chamber of Commerce and Northwestern Michigan College keep the local business community connected and growing. Even the spots people know by name, like Artisan Restaurant Traverse City and Boathouse Restaurant, depend on being found online first.
Local resources: Traverse City Area Chamber of Commerce · Northwestern Michigan College
Join 129+ Michigan businesses that trust Fivenson Studios. Get a free consultation today.
