When it comes to marketing you need to set your priorities straight and realize that conversions are paramount. Your content may have thousands of likes, shares, and retweets, but this counts for nothing if at least some of these people don’t decide to actually buy your products/pay for your services. What you need to do […]
Don’t dive into your marketing strategy before developing a solid plan for promoting your business. Although you wouldn’t want your entire marketing strategy centered on your online presence, your website and social media can be effective tools, especially if on a budget—delivering a sizable impact for very little money. An even bigger plus is that you […]
Make sure you’re not making these common mistakes on social media—and weakening your efforts to reach new customers. You’re likely quite proficient using social media in your personal life, but deploying it effectively for business purposes is an entirely different prospect. Appreciating this reality is one of the first steps when it comes to avoiding […]
