In the heart of Michigan, where 93% of online experiences begin with a search engine, understanding and leveraging Search Engine Optimization (SEO) isn’t just beneficial—it’s essential. For businesses in Ann Arbor and throughout Michigan, implementing tailored SEO strategies can dramatically enhance online visibility, drawing in a surge of organic traffic without the need for ads.
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Generate Interactive Content
When it comes to social media, engagement, not number of followers, is key. Creating interactive content, such as polls, quizzes, stories, carousels, and 360-degree photos and videos, can create higher engagement for your audience. Polls and quizzes are also a great way to easily collect insight from customers on new or existing products and services.
Pay for Online Ads
Paid ads are a great way to get noticed in Google searches and on social media platforms. Google text ads can help your company get noticed when potential clients/customers are searching for specific keywords. Social media ad managers help you easily create paid ads that target a specific audience including such demographics as age, location, income, education level, job titles, and more. Google ads for searches. Youtube ads
Ask for Reviews
Customers have a lot of choices these days in what products or services to purchase. The quantity and quality of reviews a company has received can help it stand out from its competitors, and influence a customer’s buying decision. Make sure that you are asking your past clients/customers for reviews, and that you are monitoring and responding to new reviews, especially negative ones.
Be Punctual
A huge factor in the success of any small business is its level of customer service. Good customer service includes responding to client/customer inquiries and feedback as soon as possible. With digital platforms, input can come in many different forms, including Facebook messages, emails, and website chats; regardless of the form, it’s important to respond to these messages as soon as you receive them in a helpful, consistent manner.
Run Targeted Email Campaigns
Email marketing can be one of the most effective forms of marketing for any business. In order to ensure that your emails are being opened and read, it is important to create targeted email marketing campaigns that include value for recipients. Email campaigns are a great opportunity to highlight new products or services and special promotions, or to provide free information that your customers/clients would find useful.
Optimize Google Business Listing
If you haven’t yet done so, set up (or claim) your Google My Business Listing. This listing for your business is an essential tool for showing up in local Google searches, and it provides potential clients/customers with important information including your location, hours, business details, contact information, and reviews. Make sure that all information on your Google My Business listing is correct, and that you update it whenever anything changes with your business.
Taking these ten steps towards building a successful digital marketing will help your small business become more effective and visible online. For more information, and for help with any of your small business marketing needs, contact Fivenson Studios digital agency today.
A digital marketing strategy is just one essential component of business success. By following the ten tips below, you’ll be on your way to ensuring that your small business is seen and valued by current and potential customers.
Choosing a name for your business may seem like a straightforward task. After all, a business can have just about any name imaginable. However, as you go about brainstorming names for your business, it is important to take some essential factors into consideration so that your business can stand out to your target audience.
Tip 1: Consider Your Company’s Mission
When brainstorming potential names for your company, it is important to consider its mission, vision, values, and other qualities that make it unique. Think about the message that you want to convey to your customers through your business name, and what you want your name to make potential customers think and feel. Ideally, your business name should be meaningful and convey something about the business to the consumer.
Having a predefined brand voice is important, but what’s also important is having it consistent throughout all touchpoints.
We’ve included a simple voice chart by Content Marketing Institute to help you come up with your brand voice. Use it and apply it on all touchpoints for consistency.
Determining your brand voice is an essential task for any small business. After all, every piece of communication with your customers/clients should take on this same voice so that your company is seen as authentic.
If your business is like most it could use more customers. More customers equal more revenue and profit and that’s
When you first decide to setup an online business, there is a series of technical issues you will have to
Each week frustrated business owners call me, exhausted from their latest company-naming marathon. They’ve spent dozens (if not hundreds) of
