We build Shopify and WooCommerce stores for Ann Arbor businesses, engineered around the product page and the checkout so more of your visitors actually finish buying.
Fivenson Studios provides Ecommerce services for businesses in Ann Arbor, Michigan, serving the Washtenaw County market from their Ann Arbor headquarters with 14+ years of experience and 131+ five-star reviews.
A fit if you recognize your business in any of these.
Businesses ready to sell online for the first time who need a store built right from the start
Existing stores that are not converting and need a rebuild focused on the checkout experience
Retail businesses adding an online channel alongside their physical location
Product-based businesses scaling beyond local who need a store that handles volume
Every ecommerce project tailored to the unique needs of Washtenaw County businesses.
Custom Shopify stores built for conversion. Theme customization, app integrations, product setup, checkout optimization.
Ecommerce on WordPress for businesses wanting ownership, flexibility, and customization without monthly platform fees.
Descriptions, photography guidance, variants, categories, and filtering built to help customers find what they want and buy with confidence.
Product and category page optimization, Google Shopping, abandoned cart recovery. Driving traffic and bringing back the ones who left.
Selling online comes down to a few quiet moments: a customer landing on a product page, understanding the variants, trusting the photos, and reaching a checkout that does not make them hesitate. When those moments are clear, sales complete. When they are cluttered, carts get abandoned. We build Shopify and WooCommerce stores in Ann Arbor around exactly those moments, so the path from product to purchase feels obvious.
A good store is not just a catalog online. It is your product descriptions, your categories and filtering, your variant logic, your shipping and tax setup, and your checkout all working as one system. We build that system so it is fast on a phone, clear on a desktop, and yours to own and expand as your product line grows.
We design the cart, shipping, and payment steps so Ann Arbor shoppers finish what they started, with fewer surprises and fewer reasons to leave before paying.
Clear descriptions, variant logic, and photography guidance help your Ann Arbor customers understand exactly what they are buying, so they add to cart without second-guessing.
On WooCommerce and WordPress you keep full ownership and flexibility with no monthly platform fees, and on Shopify you get a store you can run and grow yourself.
We dig into your market, competitors, and customers in Ann Arbor to build a custom Ecommerce strategy that actually fits your business.
Before we begin, you get a clear direction, timeline, milestones, and exactly what to expect. No guesswork.
You'll see the direction and early work come together in real time. We revise until it converts like it should.
Done right from day one. Your Washtenaw County Ecommerce is engineered to perform and convert.
We handle the rollout details and post-launch checks so everything goes live smoothly.
Success is a continuous loop. We analyze the user interaction data, refine our funnels, and iterate on what works to ensure sustained scaling.
Ready to Be Our Next Success Story?
Ann Arbor is home to roughly 121,000 residents and about 8,000 businesses, from Main Street retailers to specialty makers, and many of them are ready to sell to customers well beyond Washtenaw County. A store built for conversion turns that reach into completed orders.
Ann Arbor businesses choose Fivenson because we build stores around the checkout experience, not just the storefront look, so more of your traffic becomes paying customers and your catalog stays easy to manage as it grows.
131+ five-star reviews from businesses across Washtenaw County and Michigan.
"I am an owner and operator of Bottom Creek Brewery in North Branch, MI. Chris and his team at Fivenson was an absolute dream to work with."
"My name is Darrick Hollowell Jr Owner Of Splurge and Debatcave Records located in Detroit, Michigan. Before I came in Fivenson I had a boring website that was tangled and confusing."
"Working with Chris at Fiveson Studios was a great experience. He did an excellent job building the Atlas HDD website and was professional, responsive, and easy to work with throughout the entire process."
03 - Our Portfolio
Real Michigan businesses that came to us for results - and got them.
Simulating cinematic video walkthroughs of our real client websites & Ecommerce engines.
Free consultation · no pressure, no obligation. We'll show you exactly what we'd do for your business.
Ann Arbor's mix of specialty retail, research talent, and independent makers gives local businesses real products worth selling well beyond Washtenaw County, and a well-built store is what turns that potential into completed orders.
Kerrytown is built around specialty food, craft, and independent makers, the kind of businesses whose products people happily buy in person but rarely see online. The gap is not demand, it is the store. A maker with a strong following around the market often has photography that does not do the product justice, descriptions that assume the customer is standing right there, and no real checkout. We build stores that carry that in-person confidence online: honest product photography guidance, descriptions that answer the questions a remote buyer actually has, and variant and category structure that makes a hand-made or small-batch catalog easy to browse. For a Kerrytown maker, the goal is simple. Someone who discovered you at the market should be able to reorder from another state just as easily, and someone who has never set foot in Ann Arbor should be able to buy with the same confidence. A store built around the product page and a clean checkout is how a local following becomes a shipping business.
Main Street is the heart of Ann Arbor's independent retail, and many of those shops carry inventory that customers would gladly buy online if the option existed. Adding an online channel next to a physical store is its own discipline. It means deciding what to list, setting up shipping and local pickup so nearby customers can grab an order from the shop, and keeping inventory sane so you are never selling something that just left the shelf. The store should reflect the shop's identity, load fast on a phone for someone browsing on the sidewalk, and make checkout quick enough that an impulse buy actually completes. Done right, the online channel extends the store's best hours to every hour.
Ann Arbor's economy leans heavily on education, tech, research, and healthcare, and that concentration produces something unusual: specialized products with narrow but serious audiences. Ann Arbor has more PhDs per capita than any city in the US, and that shows up in the kinds of things local businesses sell, from technical goods and instruments to niche publications and specialty supplies. Selling a specialized product online is a different problem than selling a mass-market one. The buyer is informed, the questions are specific, and the product page has to carry precise details, variants, and documentation without becoming a wall of text. We structure these stores so the catalog is filterable by the attributes that actually matter to a technical buyer, so descriptions are exact rather than vague, and so the checkout handles the practical details of shipping specialized goods. For an Ann Arbor business selling to a knowledgeable audience anywhere in the country, credibility on the product page is what closes the sale.
The Old West Side and Burns Park are residential neighborhoods full of independent studios, artists, and small product businesses that run out of homes and small workspaces. These are exactly the kinds of ventures ready to sell online for the first time and best served by a store built right from the start, not cobbled together and outgrown in a year. For a first store, the priorities are clarity and ownership. Either way, we set up the product pages, categories, payment, shipping, and abandoned cart recovery as one working system, so the owner can focus on making and fulfilling rather than fighting their own website. A first store built with intention is the foundation a small Ann Arbor business grows on for years.
Straight answers before you get started.
It depends on how much control and flexibility you want. Shopify is a hosted platform that handles a lot for you and is quick to launch, while WooCommerce on WordPress gives you full ownership and customization without monthly platform fees. We help Ann Arbor businesses weigh both against their catalog size, budget, and how hands-on they want to be, then build on the one that fits.
Yes. When an existing store gets traffic but few completed orders, the problem is usually the product page and checkout experience, not the whole site. We audit where shoppers drop off, then rebuild the cart, shipping options, and payment flow to remove friction. Many Ann Arbor stores keep their catalog and branding while we focus the rebuild on the moments that decide a sale.
We build an online store that complements your physical location rather than competing with it. That means matching your in-store product line, setting up shipping and local pickup, and keeping inventory sensible across both. A Downtown or Kerrytown retailer can open an online channel and reach customers beyond Ann Arbor without losing the identity that works in person.
A focused Shopify or WooCommerce build typically takes a few weeks, depending on how many products you carry and how much custom work the product pages and checkout need. A small, well-defined catalog moves faster than a large one with complex variants. We give you a clear timeline in the proposal so you know what to expect before we start.
Cost depends on the platform, the size of your catalog, and how much custom design and checkout work you need. A straightforward store with a modest product line costs less than one with hundreds of variants and custom filtering. We scope your project and give you a written proposal, so there are no surprises and you can decide what fits your budget.
Yes. Ownership is a core part of how we work. On WooCommerce and WordPress you own the store, the code, and your product and customer data outright. On Shopify you own your account and can run it yourself after launch. You stay with us because the work is good, never because you are locked in.
We help you get both right. Strong product descriptions answer the questions a buyer has before they add to cart, and clear photography shows the product honestly. We provide guidance on how to shoot and present your products, and we structure variants, categories, and filtering so customers can find and choose what they want with confidence.
It has to. A large share of shopping starts on a phone, so we build every store mobile-first, with fast load times, readable product pages, and a checkout that is easy to complete with a thumb. Whether a customer is browsing from Burns Park or across the country, the buying experience should feel effortless on any screen.
Yes. Abandoned cart recovery reminds shoppers who left before paying to come back and finish, which recovers sales you would otherwise lose. We set up recovery flows alongside product and category page optimization and Google Shopping, so your store not only looks right but actively brings interested Ann Arbor customers back to check out.
Yes. We migrate stores between platforms while protecting your products, categories, and customer data. If you are moving to WooCommerce for ownership and flexibility, or to Shopify for a simpler day-to-day, we plan the migration carefully so your catalog transfers cleanly and your store is ready to sell from the moment it launches.
Fivenson Studios serves businesses throughout Washtenaw County and surrounding Michigan communities.
Founded in 2012 and based in Ann Arbor, Michigan, Fivenson Studios is a full-service digital agency specializing in website design, search engine optimization, graphic design, branding, logo design, app development, ecommerce, and marketing services for businesses across Michigan. We have launched 200+ websites, earned 131+ perfect five-star reviews, and helped clients scale from early-stage businesses to eight-figure exits. We work directly with business owners and are invested in your results from day one.
From Kerrytown makers and Main Street retailers to Old West Side studios, Ann Arbor is full of businesses with real products and loyal customers who want to buy online.
Join 131+ Michigan businesses that trust Fivenson Studios. Get a free consultation today.
