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MARKETING 101

Don’t dive into your marketing strategy before developing a solid plan for promoting your business. Although you wouldn’t want your entire marketing strategy centered on your online presence, your website and social media can be effective tools, especially if on a budget—delivering a sizable impact for very little money. An even bigger plus is that you […]

Reward Your Best Customers

A loyalty program can cement customers to your side and keep them returning over and over again. Most famous for his salivating dogs, psychologist Ivan Pavlov had the right idea—if you want a behavior to persist, you have to reward it. It’s a powerful lesson that small business owners should use in their worlds. How […]

Social Media Mistakes To Avoid

Make sure you’re not making these common mistakes on social media—and weakening your efforts to reach new customers. You’re likely quite proficient using social media in your personal life, but deploying it effectively for business purposes is an entirely different prospect. Appreciating this reality is one of the first steps when it comes to avoiding […]

The Benefits Of Blogging

Considering the marketing benefits gained with a blog, it’s an effort worth undertaking. Getting your message out there is critical, and if you’re intimidated by starting a blog, you may want to reconsider—it’s much easier than you think. Since it involves writing, the thought might be a little overwhelming initially, but in reality, there’s probably […]

Happy Valentine’s Day!

Every February 14, across the United States and in other places around the world, candy, flowers and gifts are exchanged between loved ones, all in the name of St. Valentine. Fivenson Studios is based in Ann Arbor, Michigan, our graphic design team specializes in logo and web page design, as well as marketing campaigns for […]