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Social Media Marketing


WHAT IS DARK SOCIAL? The term dark social was coined by Alexis C (a Senior Editor at The Atlantic) in an article written in 2012.  So arguably, this is actually a relatively old concept. However, it is only just now that marketers are starting to take notice, and rightly so. Simply, dark social refers to […]


Don’t dive into your marketing strategy before developing a solid plan for promoting your business. Although you wouldn’t want your entire marketing strategy centered on your online presence, your website and social media can be effective tools, especially if on a budget—delivering a sizable impact for very little money. An even bigger plus is that you […]

Social Media Mistakes To Avoid

Make sure you’re not making these common mistakes on social media—and weakening your efforts to reach new customers. You’re likely quite proficient using social media in your personal life, but deploying it effectively for business purposes is an entirely different prospect. Appreciating this reality is one of the first steps when it comes to avoiding […]

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