Fivenson Studios builds Shopify and WooCommerce stores for Novi businesses, designed around the checkout so browsing turns into buying.
Fivenson Studios provides Ecommerce services for businesses in Novi, Michigan, serving the Oakland County market from their Ann Arbor headquarters with 14+ years of experience and 129+ five-star reviews.
A fit if you recognize your business in any of these.
Businesses ready to sell online for the first time who need a store built right from the start
Existing stores that are not converting and need a rebuild focused on the checkout experience
Retail businesses adding an online channel alongside their physical location
Product-based businesses scaling beyond local who need a store that handles volume
Selling online is not just about putting products on a page. It is about building a store where customers can find the right item, understand what they are buying, and check out without second-guessing. That means clean product pages, sensible categories and filtering, clear variants, and a checkout experience that removes friction instead of adding it.
We build custom Shopify and WooCommerce stores for Novi businesses so the whole system works together. Whether you are selling online for the first time or rebuilding a store that gets traffic but few orders, we focus on the parts that actually move revenue: the product experience, the cart, and the checkout your customers complete with confidence.
We design and develop Shopify stores for Novi businesses with product pages, variants, and a checkout experience built to turn browsers into buyers, not just look good.
Prefer to own your platform outright without monthly platform fees? We build ecommerce on WordPress and WooCommerce so Novi businesses keep full control and room to customize.
From catalog structure and filtering to abandoned cart recovery and Google Shopping, we optimize the path from product page to completed order for Novi stores.
Every ecommerce project tailored to the unique needs of Oakland County businesses.
Custom Shopify stores built for conversion. Theme customization, app integrations, product setup, checkout optimization.
Ecommerce on WordPress for businesses wanting ownership, flexibility, and customization without monthly platform fees.
Descriptions, photography guidance, variants, categories, and filtering built to help customers find what they want and buy with confidence.
Product and category page optimization, Google Shopping, abandoned cart recovery. Driving traffic and bringing back the ones who left.
Novi is home to roughly 65,000 residents and about 5,500 businesses, with a strong retail base anchored by Twelve Oaks Mall, one of the top luxury retail destinations in Michigan. In a market where shoppers already expect a polished buying experience, an online store needs to meet that same standard.
Novi businesses choose Fivenson because we build ecommerce stores that customers can actually buy from, with product pages, catalog structure, and checkout flows tuned to turn visitors into paying orders and repeat customers you own the relationship with.
We dig into your market, competitors, and customers in Novi to build a custom Ecommerce strategy that actually fits your business.
Before we begin, you get a clear direction, timeline, milestones, and exactly what to expect. No guesswork.
You'll see the direction and early work come together in real time. We revise until it converts like it should.
Done right from day one. Your Oakland County Ecommerce is engineered to perform and convert.
We handle the rollout details and post-launch checks so everything goes live smoothly.
Success is a continuous loop. We analyze the user interaction data, refine our funnels, and iterate on what works to ensure sustained scaling.
Ready to Be Our Next Success Story?
129+ five-star reviews from businesses across Oakland County and Michigan.
"Fivenson Studios did a great job with our website. Chris was extremely easy to work with, and continues to maintain our site. He is always very helpful when we have any questions relating to the website or internet in general."
"Chris Fivenson and staff did a very nice job redesigning my website. It is more modern and useful now. Chris was always pleasant and patient."
"Unlike most all of the people commenting here, my work thus far has been centered on theoretical applications for the internet."
03 - Our Portfolio
Real Michigan businesses that came to us for results - and got them.
Simulating cinematic video walkthroughs of our real client websites & Ecommerce engines.
Free consultation · no pressure, no obligation. We'll show you exactly what we'd do for your business.
Straight answers before you get started.
It depends on how you want to run and own your store. Shopify is a strong, hosted option when you want a polished store live quickly with less technical upkeep. WooCommerce, built on WordPress, gives Novi businesses full ownership and flexibility to customize without monthly platform fees. We help you weigh the trade-offs and build on whichever fits your catalog and goals.
Yes, and this is one of the most common projects we take on. Often the traffic is fine but the product pages, catalog structure, or checkout are quietly costing you orders. We rebuild the buying experience around clearer variants, better filtering, and a smoother checkout so more of the visitors you already have complete their purchase.
Timelines depend on how many products you sell and how custom the design and features need to be. A focused Shopify or WooCommerce launch can move quickly, while a large catalog with custom variants and integrations takes longer. After we review your products and goals, we give you a clear timeline and process so you always know where the project stands.
Yes. You own your store, your product data, your customer relationships, and your accounts. We build it for you and hand you the keys. With WooCommerce especially, Novi businesses keep full ownership of the platform, and even on Shopify your store and data stay yours. You stay with us because the partnership works, never because you are locked in.
Absolutely. Many Novi retailers add an online channel alongside their storefront to reach customers beyond walking distance of Twelve Oaks Mall or Grand River Avenue. We build the online store to reflect your brand and inventory, so your physical and digital sales work together instead of competing.
A product page that sells gives customers everything they need to buy with confidence: clear photography, honest descriptions, easy-to-choose variants like size and color, and obvious pricing and availability. We also structure categories and filtering so shoppers find the right item fast. When the product experience is this clear, more visitors reach checkout ready to buy.
Yes. Many shoppers add items and leave before completing checkout, and that lost revenue is recoverable. We set up abandoned cart recovery so those customers get a timely reminder to finish their purchase. Combined with a smoother checkout, it helps Novi stores capture sales that would otherwise slip away.
We do. Beyond building the store, we optimize product and category pages and help set up Google Shopping so your products are presented well to ready-to-buy customers. This is part of building an ecommerce system that keeps working, not a one-time launch you are left to figure out alone.
Cost depends on your platform, the size of your catalog, and how custom the design and features need to be. Rather than a one-size-fits-all number, we scope the project to what your Novi business actually needs and give you a clear proposal before any work begins. That way you know exactly what you are investing in and what it delivers.
The first step is a conversation about what you sell, who your customers are, and where your current setup falls short. From there we put together a proposal with the right platform, scope, and timeline for your Novi store. Book a consultation and we will map out a clear path to a store built to convert from day one.
Fivenson Studios serves businesses throughout Oakland County and surrounding Michigan communities.
Founded in 2012 and based in Ann Arbor, Michigan, Fivenson Studios is a full-service digital agency specializing in website design, search engine optimization, graphic design, branding, logo design, app development, ecommerce, and marketing services for businesses across Michigan. We have launched 200+ websites, earned 129+ perfect five-star reviews, and helped clients scale from early-stage businesses to eight-figure exits. We work directly with business owners and are invested in your results from day one.
Novi's retail, technology, automotive, and healthcare businesses each sell differently, and a store built for a boutique near Twelve Oaks Mall should not work like a parts supplier off Grand River Avenue. We build catalogs, product pages, and checkout flows around how your customers in Broadmoor, Knightsbridge, and Willowbrook actually shop, whether you are adding an online channel to a physical location or launching your first storefront. The result is a store you own outright, on Shopify or WooCommerce, built to grow with your catalog.
Local resources: Novi Chamber of Commerce · Oakland University
Join 129+ Michigan businesses that trust Fivenson Studios. Get a free consultation today.
