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Marketing At Its Best

If you prefer to listen to this article please click the link Marketing At Its Best I don’t know about you, but I feel like there is a scarcity of good marketing today. What do I mean “good marketing?” You know the kind of marketing that sticks with you and drives you to take action. The […]

How to Maximize Audience Engagement

If you prefer to listen to this article please click the link How to Maximize Audience Engagement In uncertain times, it is important to return to the basics of audience acquisition for your next conference or meeting. It has been said before, but worth saying again that when it comes to driving attendance at conferences, “Content […]

How To Start Your Own Blog

If you prefer to listen to this article please click the link How To Start Your Own Blog  Blogging is a great way to reach your audience, share your thoughts, and even help you with your Internet marketing. I’ve been blogging for nearly 3 years and continue to enjoy the benefits of not only communicating with […]

Website Design Tips

If you prefer to listen to this article please click the link Website Design Tips Ah, a website–the greatest marketing tool of the 21st century! Some small business owners believe all they need is a website. It doesn’t really matter what the colors look like and if it’s easy to navigate. It should be enough just […]

Designing a Customer-Focused Website

If you prefer to listen to this article please click the link Designing a Customer-Focused Website You’re at a dinner reception. The stranger next to you strikes up a conversation. It only takes a few minutes before you realize: “This guy’s completely self-absorbed.” No matter how hard you try, every topic leads back to him. […]

Marketing Testing

If you prefer to listen to this article please click the link Marketing Testing One of my colleagues recently asked me, out of all the aspects of marketing including online marketing, marketing strategy, Web 2.0, market research, etc., what was the most important?  Without hesitation, I replied, “Testing”. Many of my marketing friends might argue and […]