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Instagram for Business: 27 Expert Tips

Learn how your small business can use Instagram to share photos and videos, reach new customers and grow sales with a social media marketing strategy. If a picture is worth a thousand words, Instagram might be worth 1,000 new customers for your small business. The social media platform lets you easily share photos and videos with […]

Facebook for Small Business: 23 Expert Tips

Tried and true marketing strategies for small business owners who want to build a Facebook following, generate new leads, and turn social followers into paying customers. If there’s one social media platform that all small business owners should be on, it’s Facebook. The social network has come to dominate the online space with more than […]

The Mousetrap The World Has Been Waiting For

Conceptually, the theories of persona-building, positioning, and messaging are easy to understand.  However, sometimes it’s helpful for a marketing team to critique a real example and then discuss the parallels to their own business.  An example that everyone can easily relate to, and that is separate from the business you represent, is also an effective […]

The Power of E-mail

If you think e-mail is just for keeping in touch with friends, or forwarding pictures and funny stories, think again. Email is probably the biggest advancement in marketing since Johann Gutenberg invented movable type for the printing press. Every business can use the power of e-mail to significantly increase its marketing results. Here are just a few […]

Marketing Tips

With more than a decade of experience in marketing, ranking from pay-per-click to direct mail, I’ve seen a lot of failures and far more successes when it comes to marketing. Today, the art of marketing is far more complex than it once was. However, many of the same basic principles still apply. Too often, professional […]

SEO Strategy Set-It-and-Forget-It

As A Small-business Owner, You Barely Have Time To Develop A Website, Let Alone Master The Latest Digital Marketing Tricks. This Strategy Can Help! Many of your potential clients will begin their search for products and services using search engines like Google and Bing. Manta’s recent millennial marketing survey found that websites and blogs make […]

Defining Social Media ROI

Defining Return On Investment Is As Easy As Subtracting Dollars Spent From Net Profit. If Only It Was That Simple To Measure Social Media ROI. Calculating social impact on current and potential customers is kind of like trying to figure out if you’re having any influence on the behavior of your teenagers. You’re pretty sure […]