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Influencer marketing

Influencer Marketing is on the rise. Are Social Media Star’s part of your strategy for the year ahead? Last year Google announced that it had acquired FameBit, a technology platform company that specializes in connecting creators and brand for sponsorships and paid promotions. In light of this acquisition, I thought we could look at the growth of […]

Understand The Numbers

To ensure the health of your business, you need to understand the numbers behind your expenses and revenue. If you’re like many small business owners, you probably have a somewhat rudimentary understanding of business accounting. But wrapping your head around the numbers, especially for those math-avoidant types, can be the least favorite part of owning a […]

Quote Of The Day

“The way to get started is to quit talking and begin doing.” We’ve all woken up to mornings where we have a to-do list longer than our arms. In 12 words, Walt sums up the best thing to do when we realize we’ve got a crazy day ahead. Stop focusing on each individual task you […]

Legal Mistakes to Avoid

Don’t put your business at risk with these common legal missteps. You work hard to make your small business distinct from other similar operations—especially those in the same industry and/or serving the same type of clientele—after all, differentiation is how you make your business stand out. But when it comes to small business legal blunders, […]

THE RISE OF DARK SOCIAL

WHAT IS DARK SOCIAL? The term dark social was coined by Alexis C (a Senior Editor at The Atlantic) in an article written in 2012.  So arguably, this is actually a relatively old concept. However, it is only just now that marketers are starting to take notice, and rightly so. Simply, dark social refers to […]

Happy Spring Equinox

When is the Spring Equinox? Good news for those counting down the days until warmer weather – the 2017 spring equinox is now here, taking place at 10.28am GMT on March 20. This is the time when the sun passes the celestial equator and days become longer – no more going to work in pitch darkness. […]

5 Fundamental Reasons Your Business Can Fail

The importance of systems in business is well known, but even in great businesses, they can fail. While the outcomes can range from minor inconvenience to catastrophic, the causes of failure come down to one or a combination of 5 fundamental reasons. Fault in Design As all systems are created by human beings, it is […]

Happy St. Patrick’s Day! Your Guide to Deals, Freebies, History and Fun Facts.

Here’s a list of some of the promotions being offered up by national chains: Krispy Kreme.The doughnut chain is dying its Original Glazed green for Friday only — and spelling it “O’riginal” for the day. McDonald’s. The beloved Shamrock Shake is joined by four others this year — the Chocolate Shamrock Shake, the Shamrock Chocolate Chip Frappé, the Shamrock Mocha and the Shamrock Hot Chocolate. […]