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Invest in the Right Technology

Small business owners can get into trouble by chasing every new technology that comes along. On the one hand, no one would argue that technology is essential when it comes to running and growing a business. But on the other hand, if you fail to take a restrained and analytical approach when acquiring technology solutions, you could […]

Never bend your head

Quote of the day “Never bend your head. Always hold it high. Look the world straight in the eye.” Helen Keller What does that mean? This is an interesting quote, mostly due to the differences in cultures. In the US, looking someone in the eye is a sign of confidence. To not do so, is […]

MARKETING 101

Don’t dive into your marketing strategy before developing a solid plan for promoting your business. Although you wouldn’t want your entire marketing strategy centered on your online presence, your website and social media can be effective tools, especially if on a budget—delivering a sizable impact for very little money. An even bigger plus is that you […]

Reward Your Best Customers

A loyalty program can cement customers to your side and keep them returning over and over again. Most famous for his salivating dogs, psychologist Ivan Pavlov had the right idea—if you want a behavior to persist, you have to reward it. It’s a powerful lesson that small business owners should use in their worlds. How […]

Social Media Mistakes To Avoid

Make sure you’re not making these common mistakes on social media—and weakening your efforts to reach new customers. You’re likely quite proficient using social media in your personal life, but deploying it effectively for business purposes is an entirely different prospect. Appreciating this reality is one of the first steps when it comes to avoiding […]