You can rank number one and still be below the fold.still get no clicks.still be invisible.still lose the call.
A modern results page is not a list of ten links. It is a stack of boxes — a map pack, an AI answer, questions, images, ads — and organic results often start underneath all of it. SERP feature work is about winning the parts of the page people actually look at, not just the position a report calls number one.
What You Get
A picture of what actually appears above you on the searches that matter, the work to compete for those slots — Google Business Profile, snippets, questions, review stars, images — and reporting that separates rank from visibility.
Who It’s For
Any local or service business whose searches carry a map pack, and anyone who has been told they rank well but is not getting the calls that should come with it.
Cost & Timeline
Part of Local SEO from $1,500/mo, since the map pack is usually the biggest lever. The one-time Audit & Roadmap from $1,500 includes a feature-by-feature read of your top searches, which often changes what you spend on next.
How To Start
Book a strategy session, or call (734) 822-7649. Bring three searches you want to win.
Ranking is a position. Visibility is a place on the screen.
Most reporting quotes a number that means “your position among organic results”. That number can be one while your listing is several screens down, because the map pack, an AI answer, a block of questions and a row of ads all sit above the organic list.
This is the most common reason a business is told SEO is working while the phone stays quiet. The ranking is real. It is just not where the eyes are.
On the local commercial searches we track for our own business, a map pack sits above the organic results on nearly every one of them. Winning organic and ignoring the pack means winning the part of the page people scroll past.
Not every feature is worth chasing.
Google shows dozens of result types, and it is easy to spend a year optimizing for ones that never appear on your searches. The first job is always to look at your actual results pages and see which features are present — then work only on those.
No one can guarantee a snippet.
Features appear and disappear. The same search can show a snippet in the morning and not in the afternoon. Positions move through the day — we have watched a single term move several places within hours, with nothing changed on either side.
So we quote the time with any position, we check more than once before calling something a trend, and we do not sell “position zero” as a deliverable. What we can commit to is doing the work that makes you eligible, and reporting honestly on what the page looks like afterwards.
Earn the slots that are actually on your page.
Start with what the results page shows today, then work the features in order of how much of the screen they take and how winnable they are.
Want to see what sits above you?
Send us three searches you want to win. We will check what the results page actually shows for each one, tell you which slots are winnable, and which are not worth your money.
We will read it and reply personally, usually the same business day.