A brand is every way you are representing yourself to the public. In this day and age, most of the branding activities have moved from real life to the web, and you have to keep up with those changes. As the internet has made it possible for the competition to be more numerous than ever, you have to fight for your place under the sun. First phase in this process should be finding your business identity and discovering ways it can connect to, firstly web surfers, which will, hopefully gradually become your web site/social media page visitors and eventually users of the services you are offering. We’ll give you some advices on how to make your online branding endeavor more successful.
Starting from the very beginning
If you’ve not yet figured out some basics about your brand’s identity, now is the right time. The basics are, of course: name, symbol and tagline. Think of your brand as a person, it is the way he is introducing himself to people. The name of your brand is reflecting the product you are offering, so find the one describes you the best, which will give people some understanding of what you are doing. As a picture is worth thousands of words, come up with a symbol that will make your brand recognizable for that single image. Now is the time to give words to your brand persona, so find a catchy and short statement that describes what is it all about.
Now, put all that on the web
Building a highly functional website is the first thing that comes up everyone’s mind when it comes to online branding. To make potential customers return to your web page after their first exploring, you have to make it flawless and easy to navigate. It also has to be visually attractive page which will make your customers feel welcome. Your web page also has to reflect the personality of your brand, so personalizing it should be on the top of your list. Luckily, there are plenty of sites, such as Domain.me (http://domain.me/), which can help you with doing that and thus provide you an effective way of boosting your online present.
Using social media for online branding today is what makes the difference between successful brand and unrecognizable one. They can have a big influence on the likeability of your brand, by creating a communication channel between you and your clients. You don’t have to be present on all social platforms, just do your research where is your targeted audience concentrated the most, and focus on that one. Some of the most probable choices are Facebook, Twitter, Instagram, etc.
It’s not just about the covers
Though design matters and it is what attracts visitors to your website or social media page, the content is what makes them stay and keep coming back. So, have in mind that you should regularly update your content and make it more interesting for them. One other tip we can give you is to be as more visual as you can, because in today’s technology rollercoaster, image is what can captivate someone’s attention.
Before you sail on to the ship of online branding, to avoid sinking during storms, ensure your business ship by having a strong and consistent online branding plan.
Dan Radak is a web hosting security professional with ten years of experience. He is currently working with a number of companies in the field of online security, closely collaborating with a couple of e-commerce companies. He is also a coauthor on several technology websites and regular contributor to Technivorz.
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Fivenson Studios is based in Ann Arbor, Michigan, our graphic design team specializes in logo and webpage design, as well as marketing campaigns for social and print media. From flyers and brochures to targeted landing pages, we aim to bring your company into the spotlight and reach a greater range of potential customers.
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