Having a predefined brand voice is important, but what’s also important is having it consistent throughout all touchpoints.⁣

We’ve included a simple voice chart by Content Marketing Institute to help you come up with your brand voice. Use it and apply it on all touchpoints for consistency.⁣

Keep in mind that with time, your brand voice may need to evolve or adapt to change. Having some room for tiny adjustments is the right way to go.⁣

Do you think your brand voice is consistent?

Fivenson Studios: Based in Ann Arbor, Michigan, our award-winning team specializes in logo and web page design, as well as marketing campaigns for social and print media. From flyers and brochures to targeted landing pages, we aim to bring your company into the spotlight and reach a greater range of potential customers. Your advertising message needs to be expressed in a way that captures the imagination and attention of your customers. That’s where we come in. We’re not just a team of designers; we’re strategists, thinkers, and makers, with a passion for solving problems by understanding people. We create experiences that people love by recognizing customers’ needs and desires, as well as the trends and technology that affect them. For over 10 years, we’ve been honing our practice, making sure that every strategic graphic design solution we provide to our clients advances their business and drives their brand awareness.

Fivenson Studios: Michigan’s #1 Website Design, Graphic Design, & Digital Advertising Agency

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