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Consumer’s behavior is often consistent with their previous decisions. Therefore, if a customer says “yes” to an offer, make another offer that relates to the first. Determine the nature of the product so you can relate it to your prospect. Find which characteristics of your product have caught the prospect’s interest. If your product has a flaw, don’t avoid it. Address the flaw right away. This will make the negative features less negative. Then concentrate on the benefits. Tell prospects a story concerning the product you are selling; this establishes a relationship while focusing their attention. Make them feel special. Offer an exclusive product to make your prospective customer or client feel like they will be the owner of something only a few can have. Simplicity is the key. The easier it is for a potential customer to make a choice, the more likely they are going to make it. Live up to your promises. Be as specific as you can in your copy. Be an authority on your product; this will further establish you as a credible source. Get customers actively involved in the buying process. Talk to them as if they already owned the product.
Fivenson Studios is based in Ann Arbor, Michigan, our graphic design team specializes in logo and web page design, as well as marketing campaigns for social and print media. From flyers and brochures to targeted landing pages, we aim to bring your company into the spotlight and reach a greater range of potential customers.