We’ve all been there, trying to access a business’ website when suddenly we’re presented with an institutional-looking page declaring that the requested URL cannot be found. There are no helpful links, no useful information—just big, bold letters telling you that you are lost.
To help ensure that customers never lose their way when trying to access your website, always add a custom 404 error page. Here are some things to keep in mind when developing your custom page:
- Always add a link to your home page and links to other pages on your site to help visitors find exactly what they are looking for.
- Make sure all links are evident and work as expected. The last thing you want is for people to encounter another 404 error page.
- Give your 404 error page the same look and feel as the rest of your website. You want visitors to realize that the information they seek is still within reach and that they are still on your website.
Helping visitors find their way by providing them with a custom 404 error page not only improves overall user experience, it also helps reduce bounce rates and increases the time spent on your website. Not to mention, helping the lost find their way is just the right thing to do.
Contact Fivenson Studios if you need help with any 404 errors or any web design needs.
By M.J. O’Brie
Fivenson Studios is based in Ann Arbor, Michigan, our graphic design team specializes in logo and webpage design, as well as marketing campaigns for social and print media. From flyers and brochures to targeted landing pages, we aim to bring your company into the spotlight and reach a greater range of potential customers.