In these hasty times, anyone who wants to achieve something in the business world, has to constantly search for self-improvement, and one of the ways to accomplish that is definitely keeping up with innovative ways of marketing. If you want to be at the top of the game instead of a simple underdog, there is no going around this. That’s why it is crucial for your success to regularly boost your marketing strategy with new knowledge. Here, we’ll give you some advices on how to market your business on a hip, modern and attention-grabbing way.
Run to the hills
We don’t mean literally, but to turn to guerilla marketing tactics, which have proven rather effective. If you are new to these strategies, they might sound too aggressive and provocative, but steering away from them can bring you more harm than good. It’s a low-cost and high-gain strategy with maximum results, which is ideal for small businesses. For this type of marketing, instead of investing a ton of money, you’ll need to invest inspiration and creativity. From a pop-up breakfast in bed IKEA prepared for customers to the amazing Coca-Cola’s campaign “Wish upon a coke” to give the passengers on an airport an extra 5 kg baggage tag, guerilla marketing has unlimited possibilities.
The cheapest and perhaps one of the most efficient ways of marketing today is through social media. After all, you have millions of potential customers just waiting for you to win their attention. But since that is yesterday’s marketing trend, you can refresh and update it. Combining social media and real-life advertising (hush tag signs on billboards and bus adds, for example), can be very beneficial and lead a lot of bystanders to visit your social media profile.
Giveaways are always a great idea to show your customers you are devoted to them. It doesn’t really have to be some expensive products you’ll gift your clients or potential clients, but some interesting promotional gifts from Cubic Promote, such as pencils, T-shirts, lighters, coffee mugs, hats, etc. that will help your brand to spread around. Though most of the marketing activities today have moved to the internet, there is no reason to steer away from traditional forms which will help your customers to feel you, and additionally give you the upper hand over the competition still trapped only in modern technologies.
Probably you already have a web-page, a blog or a social media page, but you should be aware the fact that more than 80 percent adults own a smartphone, and they tend to explore the web frequently using mobile phones. To make the job easier for them, create a free application with both promotional and non-commercial content. Non-commercial content may be useful for attracting clients providing them with helpful information, while the ads on the app are just a bonus for your business.
There are number of other ways to advertise and you should use the ones that suits you the best. Becoming a brand on a local level might be the logical way for a small business just starting its corporate endeavor. The easiest ways to do that are commercials on local media and sponsoring a local sports team, for instance. Organizing some contests and charity dinners might be the things that will separate you from the competition.
Unleash your inner marketing mage and be creative and innovative with advertising techniques, it will pay off in the form of satisfied customers and increased incomes.
Dan Radak is a web hosting security professional with ten years of experience. He is a coauthor on several websites and regular contributor to BizzMark Blog. Currently, he works with a number of companies in the field of online security, closely collaborating with a couple of e-commerce companies.
Fivenson Studios is based in Ann Arbor, Michigan, our graphic design team specializes in logo and webpage design, as well as marketing campaigns for social and print media. From flyers and brochures to targeted landing pages, we aim to bring your company into the spotlight and reach a greater range of potential customers.