So, you have finally set up your own blog. Congratulations, as this is one of the most effective ways to mark your online presence and to generate traffic. To make your blog work for you, you will need to fill it up with great articles on a regular basis (every day, if possible). Remember, online users will give your blog a visit but only if they’ll get what they’re looking for — quality content.
Here’s how you can get started with blog post writing:
The first thing to do is to perform a keyword research. Your goal here is to identify the subjects or topics that are related to your blog and those that are interesting to the people that you would like to target. Instead of doing surveys and time-consuming interviews, you can just get a list of popular keywords through the use of keyword suggestion tools. Once you get the list, the next thing to do is to convert them to article topics. For example, if your target audience is searching for the phrase “article marketing”, you may want to write blog articles on these topics: article marketing tips; article submission tips; article writing tips, etc. These will surely grab your readers by the throat.
Research your topics thoroughly. Before you start writing, check out similar articles that are now posted in the online arena. What kind and how much information do they offer? Your goal here is to figure out fresh angles that you can target and hot information that you can offer so you can make your articles stand out from the crowd. Get more in-depth, detailed information by doing an extensive research. Make sure that you do not leave any stone unturned in the process
Develop an outline. The secret to writing an organized blog post is creating and following an outline. Learn how you can create a blueprint for your blog posts before you actually write them. Don’t worry as this is very, very easy. Start by writing your topics, your working title, and at least 3 major points that you’d like to discuss. Arrange these in a logical manner. It’s that easy!
Pay attention to your headlines. You cannot afford to use lousy headlines or your blog posts will remain unread. So, learn the ropes of creating killer titles. These must be relatively short but very powerful that they’ll help you grab your readers by the throat.
Write your blog posts. Start and end strong. This is to make sure that you’ll hook your readers in your content and in the end, leave a scar on their minds. Use conversational tone all throughout to easily put your readers at ease. Use only common terms or those that your readers can easily identify with. Explain your ideas using bullet list or short paragraphs. Tell your readers what you want to tell them upfront. There is no need to beat around the bush as these people do not have time to waste.
Ask for feedback. Before you post your copies on your blog, I suggest that you show them first to neutral third parties who understand the ropes of blog writing. Allow them to critique your work. Ask for their feedback and suggestions. Revise until your blog posts are at least close to perfection.
Fivenson Studios is based in Ann Arbor, Michigan, our graphic design team specializes in logo and web page design, as well as marketing campaigns for social and print media. From flyers and brochures to targeted landing pages, we aim to bring your company into the spotlight and reach a greater range of potential customers.