Michigan Website Design & SEO: Grow Your Business, Block by Block

Most of our custom website projects range from $2,500 for a focused small-business site to $100,000+ for complex e-commerce builds or enterprise platforms with custom integrations. The final cost depends on the number of pages, features, integrations, and content needs. We’ll give you a clear, detailed quote after a free consultation—no vague estimates, no surprise invoices halfway through.

Most custom websites take 4–8 weeks from kickoff to launch. More complex projects with e-commerce, custom features, or large content libraries can take 8–12 weeks. We give you a clear timeline during the planning phase so you always know what to expect. We move fast, but we never rush at the expense of quality.

Yes, 100%. You own your website, your domain, your content, and all design files. We don’t hold anything hostage or lock you into long-term contracts. If you ever want to move to a different host or work with a different agency, you can—no questions asked. That said, most of our clients stay because they want to, not because they have to.

It starts with a discovery call where we learn your business, goals, and audience. Then we map out a plan with clear deliverables and timelines. Next, we design your site in Figma so you can see exactly what it will look like before any code is written. Once you approve the designs, we build, test, optimize for SEO, and launch. After launch, we monitor performance and recommend next steps for growth. You’re involved at every stage—no black boxes.

Each project phase—strategy, design concepts, and build—includes two rounds of revisions. That gives you plenty of room to fine-tune everything without the project losing focus or ballooning in scope. We don’t move to the next phase until you’re happy with the current one, so there are no surprises at the end.

Yes. We know that investing in a professional website or rebrand is a big decision, and we don’t think budget should be a barrier to doing it right. We offer flexible payment plans so you can get started without paying everything upfront. We’ll walk through the options during your free consultation.

Yes. Every project includes a hands-on walkthrough or a written guide (sometimes both) so your team can handle content updates, add blog posts, swap images, and make basic changes without needing to call us for every little thing. If you ever get stuck, we’re a phone call away.

You have options. You can pick up a monthly maintenance retainer for ongoing updates and priority support, or purchase hourly blocks for one-off changes as they come up. No long-term commitments either way—just the flexibility to get help when you need it.

We specialize in WordPress and Shopify—the two most popular platforms for small to mid-sized businesses. That said, we can work with nearly any CMS or e-commerce platform your project needs. We’ll recommend the best fit based on your goals, budget, and how you want to manage your site long-term.

Yes. We build custom e-commerce sites on Shopify, WooCommerce, and other platforms depending on what fits your business. That includes product pages, checkout optimization, payment processing setup, inventory management, and shipping integrations. We design every store to make buying easy for your customers and managing orders easy for you.

Absolutely. Not every business needs to start from scratch. We’ll audit your current site, identify what’s holding you back—slow load times, outdated design, weak SEO, poor mobile experience—and rebuild it with a fresh design, better performance, and updated content. We preserve your existing SEO value so you don’t lose the rankings you’ve already earned. Most redesigns are completed in 2–7 weeks.

Our branding packages include logo design, color palette, typography selection, and a brand guidelines document your team can use across everything—your website, social media, print materials, signage, you name it. Most branding projects wrap up in 2–6 weeks. For businesses that need the full picture, we also offer brand identity systems that include business cards, letterheads, social media templates, and packaging design

That’s completely fine. Many of our clients start with branding—a logo, color palette, and brand guidelines—and come back for a website when they’re ready. Our Block by Block approach means we can start with whatever you need now and add more pieces as your business grows. No pressure to buy everything at once.

Yes—and it’s built into everything we do. Every website we build includes foundational SEO: fast load times, mobile responsiveness, proper meta tags, schema markup, and clean site structure. For businesses that want to actively compete for top rankings, we offer dedicated SEO services including keyword research, content strategy, local SEO optimization, Google Business Profile management, and monthly performance reporting so you can see exactly what’s working.

SEO is a long-term investment, not an overnight fix. Most businesses start seeing measurable improvements in 4–6 months—better rankings, more organic traffic, and more leads from search. Competitive industries or brand-new websites can take 6–12 months to fully gain traction. The good news is that once SEO momentum builds, it compounds over time. The work you do today keeps paying off for years, unlike paid ads that stop the moment you turn them off.

Local SEO focuses on getting your business to show up when people search for services in a specific area—like “web design near me” or “best HVAC company in Detroit.” It involves optimizing your Google Business Profile, building local citations, earning reviews, and targeting location-specific keywords. Regular SEO is broader—it helps you rank nationally or globally for industry-wide terms. Most of our Michigan clients benefit from both, but local SEO is usually the fastest path to new leads.

Here’s a simple test most people never think to do: search for “SEO” plus the city or state that company claims to serve. If they don’t show up on page one for their own service in their own market, that tells you everything you need to know. It’s like hiring a personal trainer who’s out of shape. A real SEO company should be living proof that their strategies work. Fivenson Studios ranks for SEO and web design terms across Michigan because we use the same strategies on our own business that we use on yours. If we can’t get ourselves found, why would you trust us to get you found?

Paid ads (Google Ads, Meta/Facebook Ads) and SEO work best together. Ads can start bringing in leads within days—you’ll see results almost immediately. SEO takes longer to build but delivers compounding organic traffic over months and years. Most of our clients start with ads for quick wins while their SEO gains momentum, then scale both as the data tells us what’s working best.

We start by understanding your ideal customer and where they spend time online. Then we build the system: landing pages, ad campaigns, email sequences, and follow-up automations. Over the first 2–4 weeks, we test and optimize messaging, targeting, and bids. Once we find what works, we scale it. You’ll get regular reporting so you always know how many leads are coming in and what they’re costing.

Yes. We work with GoHighLevel, HubSpot, Mailchimp, Klaviyo, and most other major CRM and email platforms. We can set up automations for lead follow-ups, review requests, appointment reminders, drip campaigns, and more—so leads don’t fall through the cracks and your sales process runs even when you’re not at your desk.

We’ve worked with over 200 businesses across dozens of industries—landscaping, HVAC, manufacturing, food and beverage, professional services, retail, e-commerce, healthcare, real estate, and more. Our process works because we start every project by learning your specific market, your customers, and your competition. Some of our strongest results have come from home services, B2B manufacturing, and local service businesses.

Yes. About 40% of our projects are for businesses outside Michigan—we’ve worked with clients from California to New York and everywhere in between. Our process works the same whether you’re down the street in Ann Arbor or across the country. That said, our Michigan roots give us a unique edge for local businesses because we know this market inside and out.

Check three things: verified reviews across multiple platforms (not just their own website), real case studies with actual numbers, and how long they’ve been in business. Be cautious of agencies that only show testimonials on their own site or can’t share measurable results. Fivenson Studios has 128+ five-star reviews across six platforms, published case studies showing 58–77% revenue growth, and has been serving businesses from Ann Arbor since 2012.

We’ve earned a 5.0-star rating on every major review platform—Google (100+ reviews), Trustindex (123+), Clutch, Capterra, and UpCity. No other Michigan agency can say that. It comes down to how we work: clear communication from day one, on-time delivery every time, and a focus on results you can actually measure. That’s why 100% of our clients recommend us.

Three things. First, we’re the only Michigan agency with a 5.0 rating across every review platform—not just one or two. Second, our clients see real growth: 58–77% average revenue increases, because we don’t just build websites—we build complete systems that bring in leads and convert them. Third, you work directly with our senior team. No junior staff learning on your project, no offshore handoffs. We’ve been doing this from Ann Arbor since 2012, and every project gets our full attention.

A cheap website is usually a template with your logo dropped in. It looks like a thousand other sites, loads slowly, doesn’t rank on Google, and doesn’t convert visitors into customers. A professionally designed website is built around your specific business goals—it’s fast, mobile-optimized, search-engine ready, and designed to turn traffic into revenue. The difference shows up in your leads, your credibility, and your bottom line. We’ve seen clients go from invisible online to 58–77% revenue growth after switching from a template site to a custom build.

We hear this more than you’d think — and it’s the reason we built Fivenson Studios the way we did. When we started this agency, we listened to every horror story: disappearing designers, surprise invoices, held-hostage websites, zero communication, missed deadlines. We made a list of everything agencies do wrong and committed to never doing any of it. That list has only gotten longer over the years — because every time a client comes to us after a bad experience somewhere else, we add whatever happened to them to our “never do” list. It’s a long list, because a lot of agencies take advantage of their clients. We’re here to break that cycle — the same way we’re here to break the cycle of small businesses failing because they didn’t have the right foundation. That’s our mission. And with 123+ five-star ratings across every platform, not a single client has had the experience you’re worried about. You get a clear contract, a defined scope, a realistic timeline, and direct access to the people doing the work. You’ll never wonder what’s happening with your project because we keep you in the loop at every step.

We’re the right agency for small to mid-sized businesses that want more than just a website—they want a partner who actually helps them grow. Our best clients are business owners who are serious about investing in their online presence and want to work with a team that communicates clearly, delivers on time, and can show real results. If you’ve been let down by cheap freelancers or big agencies that treat you like a number, you’ll notice the difference immediately.

We track what matters to your business: leads generated, revenue growth, search rankings, website traffic, conversion rates, and cost per lead. Every client gets regular reporting so you can see exactly what your investment is producing. We don’t hide behind vanity metrics like impressions or likes—if it’s not moving your business forward, we change the approach.

A local agency understands your market, your customers, and the local search landscape in a way that a company across the country or overseas never will. With Fivenson Studios, you get a team that’s been building Michigan businesses since 2012—we know what works here. You also get direct access to the people doing the work. No timezone delays, no offshore handoffs, no lost-in-translation moments. When you call, you get us.