If you have been following the world of search engine optimization, you have probably heard about Google’s recent change. Google made a recent announcement stating that it is going to be looking at websites a little bit differently and will be focusing on mobile-friendly websites. It is important to understand a little more about this change if you want your site to continue to succeed on the search engine rankings. Here are a few things that you should know about this change.
What Does the Google Mobile SEO Announcement Mean?
Basically, the Google mobile SEO announcement means that Google is making another change to how it ranks websites on its search engine rankings. Google has made changes in the past – in fact, they tend to do two major updates a year to their algorithms.
Now, this new change simply means that websites that are not mobile-friendly, or sites that do not have mobile-friendly versions that appear automatically for mobile users, will not do as well on the search engine rankings. This means that if you website does not have a mobile version or cannot be seen well on mobile websites, then you might see your search engine rankings plummet in the near future.
Why is Google Making These Changes?
The main reason why Google is making these changes is because there is a demand for mobile-friendly websites nowadays. There ar more and more people accessing websites directly their mobile devices, such as their Internet-ready tablets and their smartphones.
Not all websites are very mobile-friendly. This can make it impossible for mobile users to view and use some websites. In other cases, they might be able to use the websites, but it can be difficult or annoying. If you’ve ever pulled up a website and had to “pinch and zoom” to view what you wanted – that particular website isn’t mobile friendly.
Since more and more users are asking Google to help provide them with websites that they can access on their devices, Google is now ranking websites differently. This is their way of providing users with what they want. It is also their way of keeping up with the fast-changing world of technology.
What This Change Means for You
If you are a website owner who has not made your website mobile-friendly yet, there is a chance that you will see negative changes for your website soon. This will make it difficult for your site to rank high on the search engines, which can make it difficult for people to find your website and can cause your search engine rankings to go down.
Luckily, changing to meet this new criteria should not be hard. Many blogging platforms and website design software programs make it easy for you to add a mobile-friendly version of your site or to make a change to make your main website more mobile-friendly. Then, you won’t have to worry about your search engine rankings plummeting.
Are you mobile friendly? If not talk to us in the comments.
Fivenson Studios is based in Ann Arbor, Michigan, our graphic design team specializes in logo and webpage design, as well as marketing campaigns for social and print media. From flyers and brochures to targeted landing pages, we aim to bring your company into the spotlight and reach a greater range of potential customers.