Email marketing campaigns are great and they’re proven to work. No matter what newfangled gadgets and gizmos are developed, consumers are still attached to email. One reason is because it’s delivered right to their smartphones. It’s easy—and customers like easy.
But in order for email marketing to be effective, it needs to link to a responsive website that looks good on different devices. Prepare to deliver a good mobile experience, otherwise, you’re bound to lose sales.
Mobile Responsive Websites
Most of the small business websites that I’ve seen are not mobile-responsive. Before you do any campaigns to promote your site or service you will need to have a mobile friendly website. Having a responsive site first will make it easier for your customers viewing your site on a mobile device. You will need to optimizing your content for mobile users is also a great way to reach mobile customers. Over 60% of emails are opened on mobile devices, so promoting your services via email and using a responsive email design will gain more mobile users.”
Fivenson Studios is based in Ann Arbor, Michigan, our graphic design team specializes in logo and webpage design, as well as marketing campaigns for social and print media. From flyers and brochures to targeted landing pages, we aim to bring your company into the spotlight and reach a greater range of potential customers.